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Consumer Behavior
1.
Consumer Behaviour
2.
3.
Why do we
need to study Consumer Behaviour? Because no longer can we take the customer/consumer for granted.
4.
5.
All managers must
become astute analysts of consumer motivation and behaviour
6.
Can Marketing be
standardised? No. Because cross - cultural styles, habits, tastes, prevents such standardisation.
7.
Unless Managements act
The more successful a firm has been in the past, the more likely is it to fail in the future.
8.
Why? Because people
tend to repeat behaviour for which they have been rewarded.
9.
10.
11.
Buyer Behaviour Consumer
4Ps Marketing Environment Buyer Characteristics Buyer Decision Process Buyer Decision
12.
Marketing Stimuli 4
Ps Product Price Place Promotion
13.
Other Stimuli Marketing
Environment Economic Technological Political Cultural
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
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