Connected technologies opened new possibilities and changed the way we design products and services. The role and the ways of work of a designer are changing along, demanding a new and broader vision of Design that includes business, technology and deep collaboration between all the practices.
3. We build
delightful
digital services.
And help our
customers to succeed
in digital business.
• Analyzing business
• Feeling people
• Mastering technology
@thethingcast soundcloud.com/thethingcast
5. Founded in 2000
300+ employees from 22 countries
8th year in a row profitable growth
YOY growth 30%
Helsinki
Tampere
Stockholm
Berlin
Munich
London
We help our customers
succeed in digital
business_
7. We help our clients achieve
digital transformation
on 3 levels_
Creating a culture that
makes innovation
happen
Discovering and
designing new digital
services
Developing, scaling
and sustaining digital
services
8. From the first email sent in 1971 to control your
home from your mobile it has been a fast ride.
9. The Web Evolution
Web of
Content
Attention
Web of
Communication
Empowerment
Web of Context
Immersion
Web of Things
Connectivity
Web of Thoughts
Extension
YOU
ARE
HERE
23. Lean Service
Creation Model_
01
Business
idea
02
Service
Vision Sprint
03
Service
Vison
04
MVP
to launch
Business
Technology
Design
End Users
Finding product marketFind a problem worth solving Scaling and tweaking
weeks to month month to yearsdays to weeks
26. Lean Service
Creation Model_
01
Business
idea
02
Service
Vision Sprint
03
Service
Vison
04
MVP
to launch
Business
Technology
Design
End Users
Finding product marketFind a problem worth solving Scaling and tweaking
weeks to month month to yearsdays to weeks
WHERE THE
MAGIC HAPPENS
32. "Respect. Engineers are not
taught what designers are good
for."
"Trust. They didn't respect me
as a professional in every case"
Engineers / Devs Designers
38. “Hard to understand what is
important for them.”
“ Hard to understand their
process, thinking, structure and
terms they use and assume or
expect others should know too."
Engineers / Devs Designers