Case studies and examples of AR use cases and recommendations on AR app development projects from Catchoom experience

1. When AR stands for
“Actionable” and
“Realistic”
Richard Ferraro. CMO
richard@catchoom.com
+34 627 037 515

2. Content
• About Us
• Almirall Case Study
• Plandent Case Study
• Winewoo Case Study
• Best Practice Lessons

3. We enable brands or publishers
to link real objects directly to digital experiences.
We provide Image Recognition and Augmented
Reality tools for developers and agencies.
more accurate than our
nearest competitor*
33+ 25%million scans
every month
million smartphones
powered by Catchoom
40+4+ 20%
* -according to independent benchmarking performed by Layar, 2013

4. We’re the “Catchoom inside” for…

5. Community Facts & Figures
• 5,000+ developers
• Most frequent CraftAR use case: scan-to-buy
• Most common object recognition app:
beverages (esp. Wine bottles)
• Fastest growing segment of enquiries:
Educational case-studies
• Campaign with most scans: world cup football
stickers (+100m scans)
• Strangest enquiry: recognising the head of a
deer whilst in motion

6. Objective: a virtual pharmacy
assistant
Client: Almirall wanted to reach
their customers directly for
education and guidance purposes.
Features upon recognition:
• Usage guidelines
• Promotional content
• Alerts for drug dosage
FotoFarma App

7. Plandent used Image Recognition via
our Adobe Phonegap plugin to
recognise over 10,000 SKUs
Dental professional simply point, scan
and re-order supplies via the app and
so avoid stock-outs
Plandent Scan-to-order app

8. Plandent expects 60% of its customers to
download the app by end 2015
Image Recognition used as most
straighforward way of connecting
products to Plandent’s m-commerce
platform
Plandent Scan-to-order app

9. 200,000 wines in the palm of your
hand
• App published in Jan 2015
• Covers 80% of French wines
• Taps into a $330m dollar market
• In US, 84% of shoppers use
smartphone to inform buying
decisions while in-store
Winewoo

10. Key success factors
• Well-established web community
as foundation for app
• Simplicity of concept –no
gimmicks
• Taps into motivated, regular
buyers
• Community concept provides
stickiness
Winewoo

11. The 10 Commandments of Best Practice for AR
campaigns
1. Plan your process
2. Focus on a simple concept
3. Make it useful as well as attractive
4. Track interactions
5. Provide instructions
6. Do preliminary testing
7. Add eye-catching calls-to-action
8. Ensure digital content complements the
physical
9. Do final testing
10. Spread the word

12. Richard Ferraro. CMO
richard@catchoom.com
+34 627 037 515
ricferr_mobile
Thank you!