Location Aware Apps & LBS-Current and Future Trends

1. “I HAD TO
BLOW everywhere’
‘Location UP THE
by Ric Ferraro
BUILDING
Mobile Monday Oslo
6th December 2010
BECAUSE YOU
MADE A
PHONE CALL!”

2. ABOUT RIC FERRARO...
๏VP Sales & Business Development at Golden Gekko
๏Previously co-founder of LBS Startup GeoMe and Director at GSMA
๏Entrepreneur, book writer, speaker
๏Blogger for MobileMonday & W3C Mobile Web Initiative

3. ABOUT GOLDEN GEKKO...
๏Cross-platform development specialists since 2005
๏Team of 100+ people across 5 offices
๏200+ apps delivered in the past 12 months
๏More than 100 brands and agencies put their trust in us

4. #1. n Ba sed
“Lo catio re g oing
rvice s” a
Se .
X TIN CT
E
Location is a FEATURE not a service

5. #2. now
ation is
Loc
in the
“17 million check-ins on mobile in US “
(March 2011)

6. #3. the
NTE XT is
CO il of
hol y gra
Presence
Location Context
Photo Credit: Lazar Simeonov

7. Japan’s Otetsudai Networks
• Japan’s first resale market for manpower
• A combination of eBay and Location-based services
• Employer pays a finder’s fee of 50% of the job’s
salary

8. Groupon
445,000 shoppers opted in for GAP $25 Groupon in August 2010
Profitable since year of launch
4.5 million subscribers

9. #4.
onet izing
M
l ocation is
llen ging
cha
•Paid apps
•In-app charging
•Mobile Advertising
•White Labelling
•Licensing

10. Placecast (USA)

11. #5. MIUM
The FREE
s here to
mo del i
stay
“What is DIGITAL will ultimately be
FREE” Chris Anderson, WIRED

12. Locationary (USA)
- Creating ‘the World’s Place Database’
- 50% of incremental revenue obtained from user data input is shared with the user
- 30,000 new places added every day

13. Charging value proposition
2011 Copyright- R Ferraro All Rights Reserved

14. “More DATA
has been collected in the last
7 ye ars
than in the
whole
of previous human history”

15. #6. deba te is
he PR IVACY
T ding
ne ver en
Privacy remains the number one concern for mobile users*
So, if you’re a mobile app developer:
• Don’t collect data in the first place
• If you have to collect data, don’t store it
• If you really have to store it, anonymize it
• If you really need to store date AND can afford to, encrypt it
* - TRUSTe Survey, May 2011

16. #7. ill be more
Th ere w ATION in
CON SOLID
2011
$135m $30m
Next targets...?

18. Key ays
Ta keaw
“Location-based Services” are going extinct
BUT
Location is now in the MAINSTREAM
Context+location is the HOLY GRAIL
And will help $$$ location
though...
We will still be discussing privacy in 2050!

19. Thank you!
Ric Ferraro (rf@goldengekko.com)
Follow me @ twitter.com/ricferr_mobile
Mobile Trends Blog:
www.mobverge.blogspot.com
“Building Location Aware Applications” by R Ferraro
& M Aktihanoglu, 2011
Online Version Available from Manning Publications
www.manning.com
Print version Available for pre-order from Amazon.com