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J. crew New Media Plan


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Plans for J.Crew to implement a further social media presence in plan in which they can retain more owned and earned credit.

Published in: Retail
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J. crew New Media Plan

  1. 1. J. CREW
  2. 2. Brand Goal & Campaign Objectives by 2015 Establish as everyday fashion store for young adults in the career building stage by the year 2015. Create awareness of brand quality Heighten J. Crew brand loyalty by 15% Increase followers on each social media network by 1,000
  3. 3. Creating Awareness of J. Crew Quality Platforms currently engaged in Mobile - convenient shopping Tumblr - high quality pictures Twitter - Personal connection and sales communication Facebook - gateway
  4. 4. Creating Brand Loyalty J. Crew’s Personal Stylist, alterations, ect. Loyalty Reward Special status to the customer Give more than a piece of clothing
  5. 5. Increasing Social Media Followers #JCrewStyledByMe Campaign Seeks to increase interactivity Help with brand recognition Develop core group of supporters through engagement Group acts as earned advertising
  6. 6. #JCrewStyledByMe Use Website, Facebook, Instagram and Twitter to announce competition Linked to Tumblr for more info. All easily accessible on mobile device
  7. 7. #JCrewStyledByMe People post on Instagram or Twitter with hashtag Photo wearing J. Crew
  8. 8. #JCrewStyledByMe 50 photos & looks selected by J. Crew Uploaded to Pinterest and a Facebook album Top 10 who received most likes and reposts tweeted out from the J. Crew Account
  9. 9. #JCrewStyledByMe #1 most gained likes and reposts combined with retweets and positive comments wins grand prize. Grand Prize Trip to New York City and a feature spread in the next issue of the J. Crew Style Guide.
  10. 10. #JCrewStyledByMe  Owned  Website and all of Social Media Site  Paid  Pay for sponsored posts, ads, and tweets on Facebook and Twitter  Earned  Social Media followers gained that talk about brand