AMEC| the International Association for the Measurement and Evaluation of Communications

London, United Kingdom United Kingdom

I have more than 25 years experience working in the Public Relations and communications sector. Originally a PR (both in house and PR consultancy) in 1996 I joined Metrica - a start-up agency specialising in measuring the effectiveness of PR and communications activity. As Metrica's co-owner and MD I built the business into the world's largest specialist PR measurement, analytics and insights consultancy. Clients included many well known organisations, a small selection of which includes Dell, eBay, Bill & Melinda Gates Foundation, Adobe, Cancer Research, RNLI, British Heart Foundation, Vodafone, Barclays, Central Office of Information (including many Government Departments & ALBs), NPow...