8. 1968
APPLE
RECORDS
Musician power
+
45 years in business
2004
GE
Eco and health innovations
+
Customer-facing business
2012
MICROSOFT
More confident
+
More connected
2004
UNILEVER
Vitality to life
+
Focused portfolio
2010
PWC
Creating value
+
Accelerated growth
1989
FIRST
DIRECT
Better banking
+
1 million customers
2009
TATA DOCOMO
Smartphones for everyone
+
42 million users in 18 months
2012
USA TODAY
Reinventing an American icon
+
Digital revenue up 69%
1994
ORANGE
Mobiles for everyone
+
£25 billion in five years
2011
OXFAM
One voice against poverty
+
Sales up 89% in
rebranded shops
2000
TATE
Art made accessible
+
Visitor numbers tripled
2012
SKYPE
Communication
barriers broken
+
Usage up by 40%
2015
ORANGE
Essential listening
1983
3i
Thousands of SMES funded
+
Europe’s biggest
private equity firm
WOLFF OLINS GREATEST HITS
13. IN THE PROSPECTUS ON THE WEBSITE
Student
experience Place
Idea
Research
Student
experience
Place
Idea
Place emphasised most among
the top 5, student experience by
those lower down the top 20
Research emphasised most
among the top 5, top 10 don’t
show student experience
WHAT DO YOU LEAD WITH?
15. STRENGTHS OPPORTUNITIES
Content rich organisations
–
Many faces and touchpoints
–
Purpose-led
Embrace storytelling
–
Be more than marketing
–
Become a platform for individuals
22. 7:30 AM
Radio 4
iPlayer
Mobile
11:30 AM
Essential mix
Soundcloud
Laptop
9:20 AM
BBC World
Twitter
Laptop
9:30 AM
Radio 1
iPlayer
Laptop
1:35 PM
Graham
Norton Show
YouTube
Laptop
3:40 PM
Wimbledon
Website
Mobile
3:41 PM
Wimbledon
iPlayer
Website
10:11 PM
(Nothing)
iPlayer
TV
10:11 PM
News at 10
Broadcast
TV
BE EVEN
MORE PRESENT,
USEFUL AND
ALWAYS RELEVANT
WHERE ELSE
COULD YOU GO?
26. THE WORLD IS RUNNING OUT OF ANTIBIOTICS.
BUT WE’RE TAPPING INTO A SURPRISING NEW
SOURCE – THE BACKS OF LEAFCUTTER ANTS.
WHAT WILL YOUR DISCOVERY BE?
WWW.UEA.AC.UK/BRILLIANT
27.
28. 1. BE BRAVE
Break with
tradition – don’t
be afraid to try
something new
2. BE BOLD
If you’re not
evoking strong
reactions then
it’s probably
not working
hard enough
3. BE AGILE
Test, refine, align
– and repeat.
Move fast by
working in
focused sprints
REFLECTIONS