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Swarowski - Crystal of Luxury

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Swarowski - Crystal of Luxury

  1. 1. Presented by Richa Tewari<br />
  2. 2. Austrian Luxury brand represents uniqueness of crystalline brilliance<br />Product range includes sculptures, miniatures, jewellery and home décor<br />Daniel Swarovski and Atelier Swarovski : caretakers of jewellery and accessory segment. <br />Leading jewellery and accessories brand<br /> across the world<br />Tops in brand recall due to its good<br />presence across the world <br />Brand highlights<br />
  3. 3. Plush interiors arousing the poetic interpretation<br /> of Swarovski crystals<br />Showcases the Daniel Swarovski Couture line <br />Targets classy men and women with an appetite of<br /> panache<br />Store Brand Mantra <br />To create avenues of Crystalline world -- worlds of <br />glitter, worlds of amazement and worlds of indulgence <br />in a unique way radiating warmth and positive energy<br />Store positioning<br />
  4. 4. A“crystal forest” of jewels and artistic objects which combine functionality and beauty ; standing for a luxurious lifestyle and glamorous gift giving <br />Unique selling point<br />
  5. 5. Elements of vm<br />LOCATION<br /> Strategically located amongst the luxury jewellery stores<br />FAÇADE <br /> Impressive window façade displaying best selling products:<br /> Aurora Borealis, crystal paradise pieces, subtle jewellery & watches<br />
  6. 6.
  7. 7. ENTRANCE<br /> Exquisite crystal chandelier drawing attention<br /> Beautiful impulse jewellery for impulse purchase<br />FRONTAL PRESENTATION<br /> Displaying crystal merchandise to create <br /> eye-catching covers<br /> Uncluttered displays <br />Elements of vm<br />
  8. 8. ACCENT LIGHTING<br /> Sharp focused spotlights creating emotive interpretations <br /> of light refraction from crystals<br /> Additional use of Warm lighting to complement the red wall color<br />COLOR<br /> Creative use of RED to produce desire and excitement. <br /> Crystals stored in complementary blue walled displays <br />ATMOSPHERICS<br />
  9. 9. FLOORING<br /> Soft Wooden plush flooring to suit the warmth of the other elements<br />MUSIC<br /> Soft subtle adult contemporary music<br />SCENT<br /> Neutral fragrance with a tinge of vanilla<br />ATMOSPHERICS<br />
  10. 10. recommendations<br />More effective use of color contrasting :<br /> Seemingly alike merchandise displayed<br /> together underplay features of less attractive one <br />Appropriate arrangement of impulse items<br />Cluttering to be prevented to distinguish<br /> pieces effectively<br />

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