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Customer Relationship
Management
Enhancing service in tough markets

Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
Handling customer service problems
Identify
customer
service
problems

Presented by Richie B. of
http://www.bladesandbladesconsultancy.com

Select the best
Implement the
solution to
solution to
resolve
customer
customer
service
service
problems
problems
Gather and
interpret
information

Identify
problems
with
systems and
procedures

Share
feedback –
identify
problems
before they
occur
Presented by Richie B. of
http://www.bladesandbladesconsultancy.com

Identify
Customer
Service
Problems

Ask
customers
appropriate
questions
and check
your
understandi
ng

Identify
repeated
problems
and alert
appropriate
authority
Available options for resolving CS
problems
Consultation on the options for
resolution
Advantages and Disadvantages of
each option to all parties
Selection of the best option for the
parties involved
Suggest alternatives when you do not
have an adequate solution
Discuss and agree the proposed
option for solving the problem with
your customers

Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
Implement the solution to
customer service problems
 Take action to implement the option agreed with your
customers
 Work with others and your customers to make sure that
any commitments related to solving
 Keep customers fully informed about what is happening to
resolve the problems
 Check with your customers to make sure the problem has
been resolved to their satisfaction
 Give clear reasons to your customers when the problem
has not be resolved to their satisfaction
Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
Important customer considerations

 How do you eliminate challenges between what your
customers expect and what your organization can
deliver?
 Are you paying attention to your operations to avoid
system or procedure failure?
 What steps are you taking to ensure you have
adequate resources and limit human error?

Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
Information needs to be supplied
tactfully when
 Customers have requested it
 Customers have not requested it

Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
Legislation and regulations
 What are your customer’s rights?
 Specific aspects





Health and safety
Data protection
Equal opportunities
Disability discrimination (delivery of products / services
you deal with to your customers)

 Codes of practice and ethical standards
 Contractual agreements
Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
Products and services
 Identify the products / services of your organization
relevant to your customer service role.

Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
Organizational procedures
/guidelines
 Guidelines laid down by your organization. Do they
limit what you can do on the job?
 Authority
 Limits
 Agreement seeking
 Permission from others

 Job relevant targets
 Roles in meeting them
 Organizational implications if they are met / not met
Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
Communication

Exercise
 Examine how you currently communicate
 How can you improve your:
 Clarity
 Politeness
 Confidence

 Identify why these are important.

Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
Organization
 Discuss your procedures and systems for dealing with
customer service problems.
 Are they effective?
 Can they be improved?
 What would you do differently if given the opportunity?

 Examine stressful situations and how they can be best
negotiated.
Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
Change of Topic

Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
Grow Customer Markets
Through Outsourcing
Techniques and strategies for growing your business

Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
Outsourcing – What is it?

Definition of
outsourcing

Presented by Richie B. of
http://www.bladesandbladesconsultancy.com

Challenges of
outsourcing

Benefits of
outsourcing

Resources for
outsourcing with the
Caribbean include:
•Centralized Strategic
Services expanding in the
Eastern Caribbean
Lower
Costs

• 80%
companies –
main reason
outsourcing
Upsell/Crossselling

Retention

Scale

Diversifica
tion
Presented by Richie B. of
http://www.bladesandbladesconsultancy.com

• Profitability
enhancement

• Opportunity
to increase
satisfaction
and retention
• Adjust up or
down to meet
production
requirements

• Its impact on
outsourcing.
Core
competence
Intellectual
property

Contracts

Presented by Richie B. of
http://www.bladesandbladesconsultancy.com

• Skills that enable differentiation of
products / services from competitors

• Develop competitor(s)

• Ease of enforcement
• International borders
• Legal system in domicile
What must we consider in our
decision to outsource?








Core competence
Switching costs
Supplier agreements
Vendor managed inventories
Overhead costs
Production in a high wage location
Carrying costs – goods in transit

Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
Small businesses outsource
Limited
capital

Limited
expertise

Cost controls

Economies of
scale

Research and
Development
Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
How can you see outsourcing
benefiting your business?

Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
Here’s another resource

Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
Download this Presentation Here

http://www.slideshare.net/richieb93

Presented by Richie B. of
http://www.bladesandbladesconsultancy.com
Contact Details
 T. 246.420.4826
 E. richieb@bladesandbladesconsultancy.com
 W. www.bladesandbladesconsultancy.com

Presented by Richie B. of
http://www.bladesandbladesconsultancy.com

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Customer relationship management 2013

  • 1. Customer Relationship Management Enhancing service in tough markets Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 2. Handling customer service problems Identify customer service problems Presented by Richie B. of http://www.bladesandbladesconsultancy.com Select the best Implement the solution to solution to resolve customer customer service service problems problems
  • 3. Gather and interpret information Identify problems with systems and procedures Share feedback – identify problems before they occur Presented by Richie B. of http://www.bladesandbladesconsultancy.com Identify Customer Service Problems Ask customers appropriate questions and check your understandi ng Identify repeated problems and alert appropriate authority
  • 4. Available options for resolving CS problems Consultation on the options for resolution Advantages and Disadvantages of each option to all parties Selection of the best option for the parties involved Suggest alternatives when you do not have an adequate solution Discuss and agree the proposed option for solving the problem with your customers Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 5. Implement the solution to customer service problems  Take action to implement the option agreed with your customers  Work with others and your customers to make sure that any commitments related to solving  Keep customers fully informed about what is happening to resolve the problems  Check with your customers to make sure the problem has been resolved to their satisfaction  Give clear reasons to your customers when the problem has not be resolved to their satisfaction Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 6. Important customer considerations  How do you eliminate challenges between what your customers expect and what your organization can deliver?  Are you paying attention to your operations to avoid system or procedure failure?  What steps are you taking to ensure you have adequate resources and limit human error? Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 7. Information needs to be supplied tactfully when  Customers have requested it  Customers have not requested it Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 8. Legislation and regulations  What are your customer’s rights?  Specific aspects     Health and safety Data protection Equal opportunities Disability discrimination (delivery of products / services you deal with to your customers)  Codes of practice and ethical standards  Contractual agreements Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 9. Products and services  Identify the products / services of your organization relevant to your customer service role. Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 10. Organizational procedures /guidelines  Guidelines laid down by your organization. Do they limit what you can do on the job?  Authority  Limits  Agreement seeking  Permission from others  Job relevant targets  Roles in meeting them  Organizational implications if they are met / not met Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 11. Communication Exercise  Examine how you currently communicate  How can you improve your:  Clarity  Politeness  Confidence  Identify why these are important. Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 12. Organization  Discuss your procedures and systems for dealing with customer service problems.  Are they effective?  Can they be improved?  What would you do differently if given the opportunity?  Examine stressful situations and how they can be best negotiated. Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 13. Change of Topic Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 14. Grow Customer Markets Through Outsourcing Techniques and strategies for growing your business Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 15. Outsourcing – What is it? Definition of outsourcing Presented by Richie B. of http://www.bladesandbladesconsultancy.com Challenges of outsourcing Benefits of outsourcing Resources for outsourcing with the Caribbean include: •Centralized Strategic Services expanding in the Eastern Caribbean
  • 16. Lower Costs • 80% companies – main reason outsourcing Upsell/Crossselling Retention Scale Diversifica tion Presented by Richie B. of http://www.bladesandbladesconsultancy.com • Profitability enhancement • Opportunity to increase satisfaction and retention • Adjust up or down to meet production requirements • Its impact on outsourcing.
  • 17. Core competence Intellectual property Contracts Presented by Richie B. of http://www.bladesandbladesconsultancy.com • Skills that enable differentiation of products / services from competitors • Develop competitor(s) • Ease of enforcement • International borders • Legal system in domicile
  • 18. What must we consider in our decision to outsource?        Core competence Switching costs Supplier agreements Vendor managed inventories Overhead costs Production in a high wage location Carrying costs – goods in transit Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 19. Small businesses outsource Limited capital Limited expertise Cost controls Economies of scale Research and Development Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 20. How can you see outsourcing benefiting your business? Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 21. Here’s another resource Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 22. Download this Presentation Here http://www.slideshare.net/richieb93 Presented by Richie B. of http://www.bladesandbladesconsultancy.com
  • 23. Contact Details  T. 246.420.4826  E. richieb@bladesandbladesconsultancy.com  W. www.bladesandbladesconsultancy.com Presented by Richie B. of http://www.bladesandbladesconsultancy.com