This document provides an overview of the BOYA 2012-2013 program which teaches artists about business planning, financing, marketing, operations management, intellectual property, pitching for funds, and determining the viability of a creative enterprise. It discusses challenges artists may face such as being undercapitalized, unknown, experiencing only active income, dealing with uninteresting business tasks, and lacking intellectual property protection. The document also provides tips on networking, finding funding sources, developing business partnerships, and handling criticism.

2. BOYA 2012 - 2013
You will learn:
 Where “I” fit and how to protect my
ideas
 Business Planning – Know your
business
 Financing – What that money matters
 Marketing and Brand Development
 Operations Management
 Review Key Elements of the Art
Business
 Pitching for funds

3. Determining the
viability of your creative
enterprise
Professionalizing the Creative Sector

4. What is my art?

5. Regardless of which art form
your represent, you may be:
 Undercapitalized
 Unknown outside your immediate
circle of influence
 Only experiencing active income
 Experiencing false glimmers of hope
 Asked to deal with business forms and
formats you have no interests in
 Benefiting the least from the protection
you have

6. Undercapitalized
 Where can you find money/time?
◦ Family and Friends
◦ Commercial banks
◦ Investors
◦ Funding agencies e.g. Fund Access,
EGFL , BYBT, CFSC
◦ Grant funding – BIDC, Invest Barbados,
NCF (Technical Assistance Programs)

7. Unknown outside your immediate circle of
influence
 Learn to network
 You can connect to others via those
whom you already know
 Anyone you need to meet is just a few
introductions away
◦ www.plaxo.com
◦ www.linkedin.com
◦ www.facebook.com

8. Only experiencing active
income?
 Within a short while you will learn
about intellectual property
 Benefits of having IP protection
 Benefits of developing systems

9. Asked to deal with business forms and
formats you have no interests in
 Identify key people who are excellent
at the areas you would rather not
handle
 They should be making / saving you
money through their efforts
 Ask for testimonials
 Have confidentiality agreements

10. Can I make Money in
art?

11. Can you handle the criticism?

12. Overexpansion
Underestimating Poor capital
the competition structure
Ineffective
marketing and
self promotion
Reasons Overspending
small
Failure to
businesses
change with
times fail Lack of reserve
funds
Inadequate Bad business
business plan location
Poor execution
and internal
controls

13. Thank you!
 Contact Details:
 Blades & Blades Consultancy Services
 T. 246.420.4826
 E.
info@bladesandbladesconsultancy.com
 W.
www.bladesandbladesconsultancy.com
 Twitter: http://twitter.com/richieb93
 LinkedIn:
http://www.linkedin.com/in/richieb