The WordPress Beginner's Guide To Google Analytics (with a side of Google Webmaster Tools) This is a beginner's level presentation on how to setup your first Google Analytics account, integrate the tracking code on your WordPress site using a plugin, importing a beginner's Analytics Dashboard and exploring some of the data & reports we can get from Google Analytics. We will also setup a Google Webmaster's account and link that to the Google Analytics account for even more detailed reporting.

1. The WordPress Beginner's Guide To Google Analytics
(with a side of Google Webmaster Tools)
The Austin WordPress Meetup Group
Presented By: Rich Plakas

2. A Little Bit About Me
★ IT Background going back to the days of DOS & Novell
★ Began “messing” with WordPress in 2007.
★ Switched my focus from IT to WordPress in 2011
★ I was tired of doing Windoze Updates & changing
Printer Toners :-)
★ Joined the Austin WordPress Meetup Group In 2012.
★ I love BBQ & Craft Beer.
★ I run a beer blog: www.CraftBeerAustin.com

3. The WordPress Beginner's Guide To Google Analytics
WHY USE GOOGLE ANALYTICS?
It’s FREE!
Gain insights about visitor traffic on your website.
Who is visiting your site (Demographics)?
What devices are they using(Mobile vs Desktop)?
Where did they come from(Organic, Social Media & Referrals)?
Where are they from(Geographic)?
What pages did they visit(Site Behavior)?
How long did they stay on your site?
How many pages did they view?
Real Time Analytics(Great for parties!)

4. Visit:
https://www.google.com/analytics/web/provision?et=&authus
er=#provision/SignUp/
Use your main Google Account to sign up (if you have one)
How do I setup Google Analytics?

5. How do I setup Google Analytics?

6. How do I setup Google Analytics?
1. Account Name is Top Level and can contain many Website Tracking IDs
2. Website Name is Second Level and contains the Tracking ID for a particular website.
3. View Name is the Third Level. One website URL can have up to 25 views.

7. How do I setup Google Analytics?

8. How do I enable Google Analytics on my WordPress site?
Install a Plugin!

9. Live Demo of Analytics Account Setup +
Install on WordPress.
http://www.wemustbegeeks.com/
How do I install Google Analytics?

10. Google Analytics Dashboard

11. Google Analytics Dashboard
You can share Dashboard Templates!
Here is a link to Import the Dashboard in the previous slide:
https://www.google.com/analytics/gallery/#posts/search/%3F_.term%3Drichp%26_.start%3D0%26_.vi
ewId%3Dcosie_X-Q_C1yLRtZLZF8w/

12. Google Analytics Dashboard
Dashboard, Real Time & Reports
Live Demo
Let’s Explore Google Analytics

13. Event/Goal Tracking with Google Analytics
Why use Event/Goal Tracking?
Track signups to a newsletter.
Track button clicks or link clicks on a page.
Track downloads of PDFs or other files.
Events/Goals are viewable as Conversions in
Real Time Analytics view.

14. Event/Goal Tracking with Google Analytics

15. Event/Goal Tracking with Google Analytics

16. Event/Goal Tracking with Google Analytics
onClick="ga('send', 'event', 'SignUp Clicked', 'Click', 'SignUp Validation');"
<a onClick="ga('send', 'event', 'SignUp Clicked', 'Click', 'SignUp Validation');" href="/signup"
class="heartbeat" >Click Here to Sign Up Now! </a>

17. Event/Goal Tracking with Google Analytics
onClick="ga('send', 'event', 'SignUp Clicked', 'Click', 'SignUp Validation');"
<a onClick="ga('send', 'event', 'SignUp Clicked', 'Click', 'SignUp Validation');" href="/signup-
page/">Click Here to Sign Up Now! </a>
Handy Dandy Google Analytics Event Tracking Code Generator
http://www.seoweather.com/google-analytics-event-tracking-code-generator/

18. Event/Goal Tracking with Google Analytics
Event Tracking Live Demos
goto
www.OBEDIA.com

19. Custom Reports - Google Analytics
ISP Source Report*
Show the ISP Name of visitors to your site such as AT&T or Time Warner.
Important because larger corporations & entities such as HEB, Apple, City of Austin have their own
ISP Service Provider name ;-)
Link to Report Template: https://www.google.com/analytics/web/template?uid=JLbjaZTiSCacRcb-
rT3kcA
*Thanks David Vogelpohl for showing me this report template a few years ago.

20. Custom Reports - Google Analytics
ISP Source Report*
Live Demo

21. Chrome Extensions - Google Analytics

22. Chrome Extensions - Google Analytics

23. Chrome Extensions - Google Analytics
Live Demo of Chrome Extensions

24. Google Webmaster Tools
https://www.google.com/webmasters/tools/

25. Google Webmaster Tools

26. Google Webmaster Tools

27. Google Webmaster Tools

28. Google Webmaster Tools
Webmaster Tools Setup + Live DEMO

29. Google Webmaster Tools
Link Webmaster tools to your Google Analytics
account for more detailed reporting!

30. Beyond Analytics with Heat Maps

31. SumoMe by AppSumo
www.SumoMe.com

32. Questions?
Rich Plakas Connected Systems
@RichP on Twitter Rich@ConnectedSystems.US