1. The RTFM of Usability @uxrick @angelpadorg Sep/28/10

2. Cast Eng Product UX User Thanks to Braden Kowitz for smiley graphics

3. http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html

4. http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html R ead T he F antastic(?) M anual How do I get CNN in MS-Office? Go away. RTFM!

5. Unfortunately real people don’t RTFM 1. F != “Fantastic” 2. Easier to bug the local techie 3. Better things to do http://www.flickr.com/photos/juandesant/2320949867/

6. Unfortunately real people don’t RTFM 1. F != “Fantastic” 2. Easier to bug the local techie 3. Better things to do http://www.flickr.com/photos/juandesant/2320949867/ Usability time!

7. TTYFU co-creation credit: Dave McClure Pic: http://www.flickr.com/photos/victoriapeckham/164175205 How do we make our product usable?

8. TTYFU co-creation credit: Dave McClure Pic: http://www.flickr.com/photos/victoriapeckham/164175205 T alk T o Y our F antastic(?) U sers Go away! TTYFU! How do we make our product usable?

9. http://www.sensible.com/rocketsurgery/index.html TTYFU = “ Usability” + Field studies + Surveys + Metrics ++ Great starting point

10. Unfortunately real startups don’t TTYFU 1. Lack of time 2. Lack of money 3. Too shy 4. “Launch and see” syndrome http://www.flickr.com/photos/dunkv/97119622/lightbox/

11. Unfortunately real startups don’t TTYFU 1. Lack of time 2. Lack of money 3. Too shy 4. “Launch and see” syndrome What is the “ Hello World” of TTYFU? http://www.flickr.com/photos/dunkv/97119622/lightbox/

12. TTYFU W/O TTYFU* * T alk T o Y our F ... U sers W ithout T alking T o Y our F ... U sers

13. %^&*!! WTF? Eng Product bash% man ttyfuwottyfu

14. Simulate a target user! - Simple & quick - Catch issues early Not a substitute for TTYFU but a useful compliment ... Structured UX Review

15. Simple Process 1. Choose a Target User 2. Identify their goal 3. Step through UI to achieve goal ( & note problems ) At each step ask: “ What would they do next?”

16. User: My Mum (Mom) Goal: I want to donate some money to my son’s sponsored bike ride Example

17. Step 1

18. Step 1 Not personalized Very wordy Buried call to action

19. Step 2

20. Step 2 Again, easy to miss call to action Distracting animations Distracting navigation Very wordy

21. Step 3 Exercise for you!

22. Step 4 Exercise for you!

23. Iterative “small-n” user studies - Involve entire team - Again, start early - Cover entire lifecycle Triangulate findings with metrics Bonus points: TTYFU hi!

24. Startup UX Bombs - “New Users” How to provide users with a “challenging” first experience in 5 easy steps! %^&*!! WTF?

25. Forget about how users get to your landing page Startup UX Bombs - “New Users” #1

26. No clear call-to-action on every step of the new user flow Startup UX Bombs - “New Users” #2

27. Provide a long, drawn-out signup form Startup UX Bombs - “New Users” #3

28. Startup UX Bombs - “New Users” #4 Post-signup, dump users on the Account page

29. Startup UX Bombs - “New Users” #5 e.g. Don’t tell user its out of stock until they checkout Don’t do QA of all end cases in your conversion flow

30. Startup UX Bombs - “New Users” #5 Its not just startups who make these mistakes See http://bit.ly/bccatS

31. Recap TTYFU! No money? No time? Too shy? - Start with a structured UX review - Choose target user and goal - Step through flow systematically - You will learn loads (promise!) - Then TTYFU

32. GO FORTH & TTYFU! Rick Boardman [email_address] @uxrick