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The ROI of Social Media - Follow the white rabbit

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Rick Mans
Rick Mans
BusinessTechnology
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We‘re not in Wonderlandanymore, Alice Rick Mans - Social Media Lead
Follow the white rabbit
Like slide from scot CFA Thisonitself is not ROI
Thisonitself is not ROI
It is very easy to take more thannothing
ROI is notthatdifficult ROI = (Gains – Investment) Investment
A negative ROI canbegood
Offwith her head
ROI is only about financial efficiency
Goals are the core formeasuring ROI
Youshould go beyondjust ROI
A holistic view is required
Consulting models ahead
What is the benefit of a wiki?
What is the benefit of Social CRM? Direct benefits Indirect benefits Operational cost savings Increased revenues Consumer satisfaction , retention Brand value Business areas Marketing, brand equity and communication ,[object Object]
Rapid social marketing response
Reactive brand monitoring
Proactive brand planning and positioningConsumer insight ,[object Object]
Campaign insightSales & Transactions ,[object Object]
Sales driven cross-sell & up-sellInnovation and product development ,[object Object]

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