Social video marketing plays on one of the most important aspects of basic human nature such as the art of storytelling. Read the infographic to learn more today!

1. 3
WAYS
SOCIAL VIDEO MARKETING
CAN YOUR BRAND?PROPEL
Social video marketing plays on one of the most
important aspects of basic human nature:
THE ART OF STORYTELLING
≠
SOCIAL VIDEOS VIRAL VIDEOS
Are all about connections
and conversations
Are all about numbers
Here are three ways social video marketing
can be good for your business.
1
EMOTIONAL CONNECTIONS DRIVE BRAND LOYALTY
BUILD LOYALTY
Emotional
connections
and influence
purchasing decisions
2
Some areas of the brain light
up in scans when people make purchasing
decisions
EMOTIONAL CONNECTIONS DRIVE BRAND LOYALTY
Keep emotional
response to a
maximum level
BRAND
By branding to a
minimum
OVERUSED
Viewers take it as
spam
3
EMOTIONAL CONNECTIONS PROPEL CONVERSATION
Conversation are
the main goal of
social video
People relate to social
driven message
related to public
good or social issues
CONCLUSION
You don’t have to have a major brand to benefit from the power of social video.
Take the time to research how you can authentically tie your brand into a powerful
story and develop a series of videos that can help propel your business.
Source: http://www.entrepreneur.com/article/249848