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Hidden Winners 2015
By Ric Moore
ric@thesecretpolice.org
@_RicMoore
Ric Moore
• Co-founder The Secret Police, mobile
f2p studio London
• Built market intel site Crispy Byte
• Co-founder, CTO...
…and now some insights to the App Store
What were the biggest games of 2015?
Apple Charts
Top Grossing & Top Free
Apple Top Free Charts
What is ‘Free’?
• ~80% downloads
• ~20% ratings
• Time period: 1 day? 3 days?
Apple Top Free Charts - All 2015
• Store Top 200 Chart feed every 3 hours
• Runs 24/7
• 2,920 Charts per year
• Determine ...
Top Grossing 2015 – Games – iPhone - USA
Top Grossing Jan 2015 Top Grossing December 2015
21
10
18
4
22
20
3
9
20
3
20
22
3
24
2 1
0
5
10
15
20
25
30
Action Adventure Arcade Board Card Casino Dice Family Puzzle R...
Who are the biggest publishers of 2015?
6
3
5
Publishers with the most games in
Top 100 Grossing – iPhone - USA
41%
59%
Top 100 Grossing Games - iPhone - USA
Private Companies Public Companies
“Hidden Winners” – What are they?
“Hidden Winners”
• Games with a high grossing rank relative to
download rank
Grossing Rank
Avg. 50
Download Rank
Avg. 1100
Brave
Frontier
Grossing Rank
Avg. 30
Download Rank
Avg. 1100
Hit it Rich!
Free Casino Slots
Which games do this best?
Earning Power
• Score = Grossing rank – download rank
• Create a score for each day
• Sum scores over selected time period...
Brave Frontier – An Example
Earning Power = Download Rank – Grossing Rank
Earning Power = 1180 – 34
Earning Power = 1146 (...
“Hidden Winners” 2015 – Games – iPhone - USA
“Hidden Winners”
• Top 20 dominated by 2 genres:
• Casino games
• Asian RPGs
• Implies high retention & monetisation
• Imp...
We’re Hiring!
Designers, Coders, Artists
ric@thesecretpolice.org
@_RicMoore
Thank You
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Hidden Winners 2015

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A look back at the state of the App Store market in 2015.
What were the biggest games of the year? Who were the big publishers?
In particular, which games are doing well which you might have not noticed.
This talk was at Pocket Gamer Connects London on January 18th 2016.

Published in: Data & Analytics
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Hidden Winners 2015

  1. 1. Hidden Winners 2015 By Ric Moore ric@thesecretpolice.org @_RicMoore
  2. 2. Ric Moore • Co-founder The Secret Police, mobile f2p studio London • Built market intel site Crispy Byte • Co-founder, CTO, Bossa Studios
  3. 3. …and now some insights to the App Store
  4. 4. What were the biggest games of 2015?
  5. 5. Apple Charts Top Grossing & Top Free
  6. 6. Apple Top Free Charts What is ‘Free’? • ~80% downloads • ~20% ratings • Time period: 1 day? 3 days?
  7. 7. Apple Top Free Charts - All 2015 • Store Top 200 Chart feed every 3 hours • Runs 24/7 • 2,920 Charts per year • Determine average rank for every game that has charted
  8. 8. Top Grossing 2015 – Games – iPhone - USA
  9. 9. Top Grossing Jan 2015 Top Grossing December 2015
  10. 10. 21 10 18 4 22 20 3 9 20 3 20 22 3 24 2 1 0 5 10 15 20 25 30 Action Adventure Arcade Board Card Casino Dice Family Puzzle Racing RPG Simulation Sports Strategy Trivia Word Top Grossing iPhone USA – 2015 – Genre Split
  11. 11. Who are the biggest publishers of 2015?
  12. 12. 6 3 5 Publishers with the most games in Top 100 Grossing – iPhone - USA
  13. 13. 41% 59% Top 100 Grossing Games - iPhone - USA Private Companies Public Companies
  14. 14. “Hidden Winners” – What are they?
  15. 15. “Hidden Winners” • Games with a high grossing rank relative to download rank
  16. 16. Grossing Rank Avg. 50 Download Rank Avg. 1100 Brave Frontier
  17. 17. Grossing Rank Avg. 30 Download Rank Avg. 1100 Hit it Rich! Free Casino Slots
  18. 18. Which games do this best?
  19. 19. Earning Power • Score = Grossing rank – download rank • Create a score for each day • Sum scores over selected time period • Chart games, order by score sums
  20. 20. Brave Frontier – An Example Earning Power = Download Rank – Grossing Rank Earning Power = 1180 – 34 Earning Power = 1146 (Saturday 9th January 2016) Grossing Rank Download Rank
  21. 21. “Hidden Winners” 2015 – Games – iPhone - USA
  22. 22. “Hidden Winners” • Top 20 dominated by 2 genres: • Casino games • Asian RPGs • Implies high retention & monetisation • Implies high ARPDAU • Tend to be niche games • Tend to be outside the Top 10
  23. 23. We’re Hiring! Designers, Coders, Artists ric@thesecretpolice.org @_RicMoore Thank You

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