Nao Media and Consulting's Chris Craft and Lamar Gilliam's presentation for Geekend 2011 presentation on the present and future of music marketing. http://naomediacon.com

1. Viral Notes
The Present & Future of Music Marketing
Chris Craft
@ChrisQueso
and
Lamar Gilliam
@TheNaoShaman

2. This is beautiful! What is that?... Velvet!!!

3. The Power is Yours
*Be You
*Be Heard
*Be Seen
*Be Counted
*Be Patient
*Be Wealthy
*Be Nao
*Be Next

4. Be You
Love what you do & do what you love
*Find Your Voice
*Find Your Audience
*Find Your Way

5. Be You (Please)
Really Gwen?

6. Be Heard
YouTube/Vimeo
-Timing of Engagement
Twitter
-High Frequency Medium
-Use Tools Like TweetDeck & Hootsuite
-PayWithATweet.com
Facebook
-Low Frequency
- Information Sensitive Medium
-Custom Landing Pages
-Roots Music Application
Digital Record Promotion
-Serato's Whitelabel.net
-DJBooth.net

7. Be Seen
Engaging
FourSquare
Mobile/SMS
Transparent
Blogging/Tumblogging
Web Streaming

8. Be Counted
SocialBro - Language Demo
Hootsuite - Ow.ly Click Analytics
HubSpot Keyword Grader - Search Volume
Social Mention - Who is Talking?
Google Analytics & Alerts - Goals & Pings
Klout - Topics
MailChimp - Opens and List Ratings

9. Be Patient
Dos Don’ts
• Always be promoting • Rush to release music
• Use QR codes in promo • Go ham on Twitter
• Include venues in tweets • Tag flyers on Facebook
• Seek collaboration • Assume people know
• Mess up • Wait for the perfect time

10. Be Patient
How many licks does it
take to reach the center
of a tootsie roll pop....
The world may never
know.

11. Be Wealthy
Sell: iTunes
Distribute: IODA, The Orchard
Incentivize: BandCamp
Campaign: Kickstarter
Mobilize: Square
Digitize: SoundExchange
Merchandise: Big Cartel/Etsy

12. Be Nao
Music Licensing
Touring and Appearances
Run Fan Contests
Sponsors and Partnerships
Give co-signs to up and
comers

13. Be Next
Spotify
Inbound Marketing
Google+ Brand Page
SEO
Quora
Vokle

14. Be In Touch
Chris Craft
Chief Visionary Officer
@ChrisQueso
ChrisLovesYou.com
Lamar Gilliam
Director of Innovation
@TheNaoShaman
NaoIsNow.com
Nao Media and Consulting
@NaoMediaCon
NaoMediaCon.com
connect@naomediacon.com
855.WE.BRAND