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PRICING MODULE 8
What is Price? ,[object Object],[object Object],[object Object],[object Object]
Procedure for Establishing Initial Prices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. PRICING OF NEW PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
2. PRODUCT MIX PRICING STRATEGIES ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
3. PRICE ADJUSTMENT STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
4. INITIATING PRICE CHANGE ,[object Object],[object Object],[object Object],[object Object]
Important Terms ,[object Object],[object Object],[object Object]

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Pricing Module Explains Key Concepts Like Objectives, Strategies and Adjustment Tactics