SlideShare a Scribd company logo
1 of 54
War in the Boardroom
There’s  a war  going on.
Which side are you on?
The left side? The right side?
Not sure what you are?
Take our quiz to find out. www. LeftRightBrainQuiz .com www. Ries .com
Management vs. marketing. They don’t  think alike.
Verbal Logical Analytical Management: Left brainers.
Marketing: Right brainers. Visual Intuitive Holistic
A left brainer is verbal.
A right brainer is visual.
Left brain takes in information in series. Zeros in on the details.
Sees the big picture Right brain takes in information in parallel.
Reality vs. Perception. Management deals in  reality. Marketing deals in  perceptions. Marketing Right Left Management
What’s a Hyundai? Cheap.
What did management do next? USA Today, January 8, 2008.
The $40,000 Hyundai Genesis.
Changing the reality doesn’t change the perception. Cheap.
Certainty vs. Uncertainty. Management  knows what will happen. Marketing is never quite sure. Marketing Right Left Management
“ The best idea I’ve ever had.” ,[object Object],[object Object],[object Object]
“ The best idea I’ve ever had.” A clear cola.
Reality. Tastes like Pepsi but clear.
Perception. Tastes like water.
Full line vs. Narrow line. Management  favors a full line. Marketing favors a narrow line. Marketing Right Left Management
Compare Motorola with Nokia. Computers, radios, satellite systems, semiconductors, cellphones. Cellphones.
Compare the financial results. 10-year sales $329.3 billion. 10-year sales $370.1 billion. Net profits $5.4 billion. 1.6 percent. Net profits $44.0 billion. 11.9 percent.
Verbal vs. Visual. Management thinks verbally. Marketing thinks visually. Marketing Right Left Management
The first rotisserie chicken.
Then they expanded. Adding turkey, meat loaf and ham. And changed the name to Market.
You can visualize “chicken.”
How do you visualize “market?” ?
Boston Market went bankrupt.
You need two things. A verbal nail. A visual hammer.
Marlboro’s verbal nail. Man’s cigarette.
Marlboro’s visual hammer.
To hammer the word in mind.
Better vs. Different. Management wants better products. Marketing wants different products. Marketing Right Left Management
The first energy drink. 8.3-oz. can.
Everybody tried to be better.
Except Monster. 8.3 oz. 16 oz.
A strong No. 2 brand.
Brand vs. Category. Management thinks brand first. Marketing thinks category first. Marketing Right Left Management
A brand is the tip of an iceberg. Nintendo Film  photography
The iceberg is the category. Nintendo Videogames.
Sony is the brand. Sony Film  photography
But what’s the category? Sony ????????????
Big Bang vs. Slow Takeoff. Management  wants instant results. Marketing expects a slow takeoff. Marketing Right Left Management
The first Internet grocery store. Launched with massive ad campaign. Two years later, they folded, losing $800 million. .
The same strategy as Webvan. $200 million a year and profitable.
Webvan vs. Fresh Direct. Ten cities. One city. Big ad launch. PR only. Failure. Success.
War in the Boardroom Read the book to discover  the 25 differences between how  Left-Brain Management thinks vs. how Right-Brain Marketing thinks.
War in the Boardroom. On sale now!
Visit the all new RIES.com
Read my blog: RiesPieces.com

More Related Content

Viewers also liked

Derivatives market
Derivatives marketDerivatives market
Derivatives marketAlankar Das
 
Derivatives market in india
Derivatives market in indiaDerivatives market in india
Derivatives market in indiaProjects Kart
 
Options Trading Strategies
Options Trading StrategiesOptions Trading Strategies
Options Trading StrategiesMayank Bhatia
 
NATIONAL STOCK EXCHANGE
NATIONAL STOCK EXCHANGENATIONAL STOCK EXCHANGE
NATIONAL STOCK EXCHANGE SUJOY KR PAUL
 
A Study of Derivatives Market in India
A Study of Derivatives Market in IndiaA Study of Derivatives Market in India
A Study of Derivatives Market in IndiaHardeep Hundal
 
Derivatives
DerivativesDerivatives
DerivativesStudent
 
Infosys Case Study, Organizational Structure- Infosys
Infosys Case Study, Organizational Structure- InfosysInfosys Case Study, Organizational Structure- Infosys
Infosys Case Study, Organizational Structure- InfosysMidhu S V Unnithan
 
presentation on sharekhan ltd.
presentation on sharekhan ltd.presentation on sharekhan ltd.
presentation on sharekhan ltd.Suhaib Khan
 
GCSE Drama Options evening information 2017
GCSE Drama Options evening information 2017GCSE Drama Options evening information 2017
GCSE Drama Options evening information 2017Gareth Hill
 
Stock markets presentation
Stock markets presentationStock markets presentation
Stock markets presentationSahil Gupta
 
Basics of Stock Markets
Basics of Stock MarketsBasics of Stock Markets
Basics of Stock MarketsTrilok Hg
 

Viewers also liked (20)

Derivatives market
Derivatives marketDerivatives market
Derivatives market
 
Derivatives in India
Derivatives in IndiaDerivatives in India
Derivatives in India
 
PROBLEMS IN TATA SONS
PROBLEMS IN TATA SONSPROBLEMS IN TATA SONS
PROBLEMS IN TATA SONS
 
NSE & NIFTY -calculations
NSE & NIFTY -calculationsNSE & NIFTY -calculations
NSE & NIFTY -calculations
 
Indian Stock Market Presentation 22.09.08
Indian Stock Market Presentation 22.09.08Indian Stock Market Presentation 22.09.08
Indian Stock Market Presentation 22.09.08
 
Derivatives market in india
Derivatives market in indiaDerivatives market in india
Derivatives market in india
 
When the Boardroom is Bits
When the Boardroom is BitsWhen the Boardroom is Bits
When the Boardroom is Bits
 
Options Trading Strategies
Options Trading StrategiesOptions Trading Strategies
Options Trading Strategies
 
NATIONAL STOCK EXCHANGE
NATIONAL STOCK EXCHANGENATIONAL STOCK EXCHANGE
NATIONAL STOCK EXCHANGE
 
A Study of Derivatives Market in India
A Study of Derivatives Market in IndiaA Study of Derivatives Market in India
A Study of Derivatives Market in India
 
Derivatives
DerivativesDerivatives
Derivatives
 
Infosys Case Study, Organizational Structure- Infosys
Infosys Case Study, Organizational Structure- InfosysInfosys Case Study, Organizational Structure- Infosys
Infosys Case Study, Organizational Structure- Infosys
 
presentation on sharekhan ltd.
presentation on sharekhan ltd.presentation on sharekhan ltd.
presentation on sharekhan ltd.
 
Capital Market
Capital MarketCapital Market
Capital Market
 
GCSE Drama Options evening information 2017
GCSE Drama Options evening information 2017GCSE Drama Options evening information 2017
GCSE Drama Options evening information 2017
 
Stock market.
Stock market.Stock market.
Stock market.
 
Stock markets presentation
Stock markets presentationStock markets presentation
Stock markets presentation
 
Stock market presentation
Stock market presentation Stock market presentation
Stock market presentation
 
Option Strategies
Option StrategiesOption Strategies
Option Strategies
 
Basics of Stock Markets
Basics of Stock MarketsBasics of Stock Markets
Basics of Stock Markets
 

Similar to War in the Boardroom

Everything changed - Lisbon Challenge
Everything changed  - Lisbon ChallengeEverything changed  - Lisbon Challenge
Everything changed - Lisbon ChallengeNuno Machado Lopes
 
CS Presents - You Lucky Ba****ds
CS Presents - You Lucky Ba****dsCS Presents - You Lucky Ba****ds
CS Presents - You Lucky Ba****dsCreative Social
 
Collected Marketing Stories
Collected Marketing StoriesCollected Marketing Stories
Collected Marketing StoriesEtarget
 
Finger On The Pulse - Trends Briefing
Finger On The Pulse  - Trends BriefingFinger On The Pulse  - Trends Briefing
Finger On The Pulse - Trends Briefingpulsemccann
 
Making Ads Suck Less (Or Why Brands Should be More Like Bill Murray)
Making Ads Suck Less (Or Why Brands Should be More Like Bill Murray)Making Ads Suck Less (Or Why Brands Should be More Like Bill Murray)
Making Ads Suck Less (Or Why Brands Should be More Like Bill Murray)Digiday
 
Insight Mining TM
Insight Mining TMInsight Mining TM
Insight Mining TMChula
 
Dude, Where’s My Brand?
Dude, Where’s My Brand?Dude, Where’s My Brand?
Dude, Where’s My Brand?Taru Jain
 
The Marketing Masterclass For The Flying Start Programme Final Version For Lo...
The Marketing Masterclass For The Flying Start Programme Final Version For Lo...The Marketing Masterclass For The Flying Start Programme Final Version For Lo...
The Marketing Masterclass For The Flying Start Programme Final Version For Lo...Great Marketing Works
 
Creativity@Work
Creativity@WorkCreativity@Work
Creativity@WorkAvis Hek
 
immutable_laws_of_marketing.pdf
immutable_laws_of_marketing.pdfimmutable_laws_of_marketing.pdf
immutable_laws_of_marketing.pdfSumni Uchiha
 
5 Reasons to STOP Marketing to Millennials
5 Reasons to STOP Marketing to Millennials5 Reasons to STOP Marketing to Millennials
5 Reasons to STOP Marketing to MillennialsBrandwyn Boyle
 
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganIntuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
 
10 things every CEO needs to know about UX
10 things every CEO needs to know about UX10 things every CEO needs to know about UX
10 things every CEO needs to know about UXEric Reiss
 
Sheffield DM Vol#3: Mad Men vs The Social Network - John Jackson
Sheffield DM Vol#3: Mad Men vs The Social Network - John JacksonSheffield DM Vol#3: Mad Men vs The Social Network - John Jackson
Sheffield DM Vol#3: Mad Men vs The Social Network - John JacksonGiorgio Cassella
 
Finola Howard - New strategies for doing business
Finola Howard - New strategies for doing businessFinola Howard - New strategies for doing business
Finola Howard - New strategies for doing businessBizcamp South East
 

Similar to War in the Boardroom (20)

Everything changed - Lisbon Challenge
Everything changed  - Lisbon ChallengeEverything changed  - Lisbon Challenge
Everything changed - Lisbon Challenge
 
CS Presents - You Lucky Ba****ds
CS Presents - You Lucky Ba****dsCS Presents - You Lucky Ba****ds
CS Presents - You Lucky Ba****ds
 
Collected Marketing Stories
Collected Marketing StoriesCollected Marketing Stories
Collected Marketing Stories
 
Millionaire Mind
Millionaire MindMillionaire Mind
Millionaire Mind
 
Finger On The Pulse - Trends Briefing
Finger On The Pulse  - Trends BriefingFinger On The Pulse  - Trends Briefing
Finger On The Pulse - Trends Briefing
 
Making Ads Suck Less (Or Why Brands Should be More Like Bill Murray)
Making Ads Suck Less (Or Why Brands Should be More Like Bill Murray)Making Ads Suck Less (Or Why Brands Should be More Like Bill Murray)
Making Ads Suck Less (Or Why Brands Should be More Like Bill Murray)
 
Thorns
ThornsThorns
Thorns
 
Martin Agency Book
Martin Agency BookMartin Agency Book
Martin Agency Book
 
Insight Mining TM
Insight Mining TMInsight Mining TM
Insight Mining TM
 
Dude, Where’s My Brand?
Dude, Where’s My Brand?Dude, Where’s My Brand?
Dude, Where’s My Brand?
 
Cnbc House Of Cards
Cnbc House Of CardsCnbc House Of Cards
Cnbc House Of Cards
 
The Marketing Masterclass For The Flying Start Programme Final Version For Lo...
The Marketing Masterclass For The Flying Start Programme Final Version For Lo...The Marketing Masterclass For The Flying Start Programme Final Version For Lo...
The Marketing Masterclass For The Flying Start Programme Final Version For Lo...
 
Creativity@Work
Creativity@WorkCreativity@Work
Creativity@Work
 
immutable_laws_of_marketing.pdf
immutable_laws_of_marketing.pdfimmutable_laws_of_marketing.pdf
immutable_laws_of_marketing.pdf
 
5 Reasons to STOP Marketing to Millennials
5 Reasons to STOP Marketing to Millennials5 Reasons to STOP Marketing to Millennials
5 Reasons to STOP Marketing to Millennials
 
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganIntuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
 
10 things every CEO needs to know about UX
10 things every CEO needs to know about UX10 things every CEO needs to know about UX
10 things every CEO needs to know about UX
 
Sheffield DM Vol#3: Mad Men vs The Social Network - John Jackson
Sheffield DM Vol#3: Mad Men vs The Social Network - John JacksonSheffield DM Vol#3: Mad Men vs The Social Network - John Jackson
Sheffield DM Vol#3: Mad Men vs The Social Network - John Jackson
 
15 Red Flags When Editing Business Stories
15 Red Flags When Editing Business Stories15 Red Flags When Editing Business Stories
15 Red Flags When Editing Business Stories
 
Finola Howard - New strategies for doing business
Finola Howard - New strategies for doing businessFinola Howard - New strategies for doing business
Finola Howard - New strategies for doing business
 

Recently uploaded

PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 

Recently uploaded (20)

PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 

War in the Boardroom