Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lexi Mills, Mozcon 2014
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4:00 pm - Top 10 PR Tactics and Strategies of Successful Content and Link Building Speaker: Lexi Mills Description: Everyone's had an outreach pitch rejected, but Lexi shows you that by slicing and dicing your content, you can turn those no's into yes's.
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Top 10 PR Tactics and Strategies of Succesful Content and Link Building - Lexi Mills, Mozcon 2014
- 1. #MozCon Lexi Mills • Dynamo PR Top 10 PR Tac+cs and Strategies of Successful Content and Link Building @leximills • lexi.mills@dynamopr.com
- 2. 2 | @leximills Content Placement and Links
- 3. 3 | @leximills You Don't Need Media Relationships to Get Coverage
- 4. 4 | @leximills @leximills 4 | Building Better Media Relationships Will Increase the Impact of Your Content Work
- 5. 5 | @leximills Do You Want to Be as Good as PR's or Better?
- 9. 9 | @leximills @leximills 9 | Panda Changed: The Way Publishers Think and Operate Their Perceptions of SEO and SEO's
- 11. 11 | @leximills @leximills 11 | Focus Your Strategies on Helping Media Overcome Their Challenges
- 12. 12 | @leximills @leximills 12 | 10 Steps Ahead of Every Seasoned PR out There
- 17. 17 | @leximills Pitch Based on Search Volume
- 23. 23 | @leximills @leximills 23 | Growth in Freelance Journalists
- 24. 24 | @leximills Contract Them To: • Do interviews • Do filming • Write forwards to research documents and white papers • Sell in stories • Survey questions • Craft press releases • Bylines or guest posts • Must Have Worked Recently in the Area You Are Targeting Contract Freelancers
- 25. 25 | @leximills Managing Media Movement
- 26. 26 | @leximills Site Search Targets
- 27. 27 | @leximills @leximills 27 | Less Time and Fewer Resources To: • Research • Source Experts • Locate Case Studies • Create Video Content • Find Images
- 28. 28 | @leximills @leximills 28 | Content Assets Orbit Your Campaign
- 29. 29 | @leximills @leximills 29 | Reduce Risk of Failure and Increase Impact
- 30. 30 | @leximills @leximills 30 | Host on Website And
- 31. 31 | @leximills Q&A's, Interviews and Quotes These don't have to be live interviews! Questions • Especially useful to pre- write these if the client is nervous or has limited time. Quotes • Write "Quotes" on their behalf and then you just need sign off. @leximills
- 34. 34 | @leximills @leximills 34 | • Familiar subject matter • High quality • Landscape and portrait • Composition • 300dpi and 72 dpi
- 35. 35 | @leximills @leximills 35 | Competing with Corporate Blogs
- 38. 38 | @leximills @leximills 38 | Store Content Ahead of Vacations • Pitch at the Latest 1st Week of November • 1-2 Weeks before National Holidays
- 39. 39 | @leximills @leximills 39 | Crafting Media Worthy Content Ideas
- 43. 43 | @leximills Leveraging Cult Fans
- 45. 45 | @leximills Third Party Voice
- 46. 46 | @leximills News Jacking Current Events
- 47. 47 | @leximills @leximills 47 | Tip: Media Alert vs Press Release
- 48. 48 | @leximills Most Events You Can Plan For
- 49. 49 | @leximills Planning for Topical Events
- 50. 50 | @leximills Put Product Spoofs on Back Order
- 51. 51 | @leximills Link Product Spoofs to Topical Events @leximills
- 52. 52 | @leximills Offline Is an Important Factor to Influence Online @leximills
- 53. 53 | @leximills
- 54. 54 | @leximills @leximills 54 | Reduce Risk of Failure
- 55. 55 | @leximills Figures That Grow
- 56. 56 | @leximills Figures That Grow
- 57. 57 | @leximills Figures That Grow
- 59. 59 | @leximills Same Story Different Release
- 60. 60 | @leximills Same Story Different Release
- 68. 68 | @leximills Private View- Launch 1
- 69. 69 | @leximills Phone Sell in- Launch 2
- 70. 70 | @leximills Media Tour-Creating Theatre- Launch 3
- 76. 76 | @leximills Change in Product Strategy
- 77. 77 | @leximills The Cost of Gold? £2,750 / $4,400 The Cost of Gold?
- 78. 78 | @leximills Summary Slide 1. Link building is getting harder 2. Think beyond campaigns for a sustainable strategy 3. Panda was a pivot point in the publishing industry 4. Media share your struggles with Google, your content can help them 5. Analyse social media metrics and top pages for publishers before pitching them 6. They are targeted on Google Plus profiles 7. Search volume can be a pitching tool 8. Hire Freelance journalists 9. A team of more than 2 need management system for media relationships 10. Site search is often more effective in current day than your ‘little black book’ 11. Hook your content onto popular culture, trends and events 12. Get the right content assets in place before launch, host on website and drop box 13. Don’t just go for news articles, look for other opportunities like Q&A, image stories and case studies 14. Learn from analysing the gaming industry 15. When doing product spoofs list products as on back order 16. Find someone or firm to be the third voice in your story 17. Use a media alert instead of a press release to get quicker sign off 18. Structure campaigns with several launch stages 19. Offline activity is one of the strongest linkbuilding tactics 20. Lego are a good source to reference for creating content ideas
- 79. 79 | @leximills Summary Slide • Make the Medias Job Easier • Pick Ideas That Can Grow • Setup Partnerships
- 80. #MozCon Lexi Mills • Dynamo PR @leximills • lexi.mills@dynamopr.com