Over the last few years infographics has rocketed into the public consciousness as a visual storytelling method. As with an creative outlet there are the good and bad examples, within this talk we're explore what makes a good infographic, what to consider before you start sketching and work through some methods for creating an infographic. Talking about breaking down the data set to find the best story, constructing the correct story flow, understanding how to construct the clear story and what it is important. Could be useful to anyone who would like to create infographics, improve any skills if they are just starting out, understand how to use infographics as part of their storytelling.

1. AHOY

2. Hellomy name is
Robin
designer of infographics

4. THE POWER
OF VISUAL
STORYTELLING

6. 100 MILLION
SHARKS ARE KILLED
EVERY YEAR,
SCIENTIST ESTIMATE
IN REPORT
THE HUFFINGTON POST

10. NOT
NEW

11. MR
WILLIAM
PLAYFAIR

12. fig 2. Statistical Breviary . 1789fig 1. Exports and imports to from Denmark and Norway . 1786

13. NASA . 1972
PIONEER 10 & 11

14. DATA
VIZUALISATION
INFOGRAPHICS

15. DATA VIZUALISATIONINFOGRAPHICS
TELL KEY
DATA STORY
PRIORITY TO
AUDIENCE
DESIGN
SHOULD
EMPHASISE
HIGHLIGHT KEY
LEARNINGS
EXPOSE THE
DATA TRENDS
PRIORITY TO
DATA
DESIGN
SHOULD BE
MINIMAL
ALLOW
DISCOVERY

16. AN INFOGRAPHIC IS...
WHEN THE VISUAL
CLEARLY REPRESENTS
THE CONTEXTUAL
RELATIONSHIP OF THE
DATA WITHOUT
PREJUDICE, TO PRESENT
A MEANINGFUL AND
INFORMATIVE
NARRATIVE

17. INFOGRAPHICS ARE
ABOUT TELLING A
STORY

18. MAIN STORIES
INFOGRAPHICS
USED FOR
ALL TELL A
CLEAR STORY

19. COMPARING A TO B
USED FOR...

20. Drugged Culture.
GOOD & STANFORD
KAT
CAPTURING THE
STATE OF INDUSTRY
OR TREND
USED FOR...

21. Alphabet of Typography. Pop Chart Lab
PROVIDING
A RESOURCE
USED FOR...

22. CHK Aqua Renew. RIPETUNGI
SHOWING EVOLUTION
OF A CONCEPT OR
INDUSTRY
USED FOR...

23. SXSWi Smart Wall. RIPETUNGI for JESS3, Design by Knight Studios
MAKING
SOMETHING
COMPLEX, SIMPLE
USED FOR...

24. PROCESS OF
CREATING AN
INFOGRAPHIC

25. ASK A
LOT OF
QUESTIONS
HAVE TO BE BIT
ANNOYING

26. FIRST QUESTION...
KNOW YOUR
AUDIENCE

27. STATIC
Spread of H1N1 across the US. RIPETUNGI

28. INTERACTIVE
GE Industrial Internet. RIPETUNGI

29. The World Is Obsessed With Facebook. Alex Trimpe
ANIMATED

30. Election Party 2014. NPR
PRESENTATIONS

31. It’s all connected. New York Times
LET THE DATA LEAD

32. The FedEx Universe. RIPETUNGI
BE
ACCURATE

33. Code Breaking. RIPETUNGI
SHOW/
ADD
CONTEXT

34. ORGANISE THE INFO
HAI. RIPETUNGI

35. A
BASIC STORY
FLOWS...
B C

36. SHOW, DON’T TELL
State of the Union 2012. The White House

37. TRY TO BE USEFUL
Ecosystems of the World. RIPETUNGI

38. VISUAL
STORYTELLING
IS IMPORTANT
BECAUSE...

39. Fifty years of exploration. Sean McNaughton & Samuel Velasco
PRESENT A
COMPELLING
NARRATIVE
...THEY

40. ...THEY
CAN EASILY BE
DIGESTED & SHARED

41. ...THEY
Crimean War causes or mortality in the army in the east. Florence Nightingale
CREATE ACTION

42. FIND MORE ON
SAY HELLO
ANY QUESTIONS?
THANK YOU FOR
YOUR ATTENTION.