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Rodrigo Morras / El Paso del Servicio a la Experiencia

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Presentacion Rodrigo Morras (UAI), "El Paso del Servicio a la Experiencia"
Seminario Diseño de Experiencias
Turistiko
Marzo del 2008, Santiago.

Published in: Travel
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Rodrigo Morras / El Paso del Servicio a la Experiencia

  1. 1. El paso del Servicio a la Experiencia Rodrigo Morrás Profesor Titular Universidad Adolfo Ibañez 1
  2. 2. La evolución de la forma de crear valor
  3. 3. La evolución de la forma de crear valor Creación de valor a través del Producto
  4. 4. La evolución de la forma de crear valor Atracción Funcional o simbólica .... Creación de valor a través del Producto

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