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SELLING LUXURY BRANDS
[object Object],[object Object],[object Object],[object Object]
LUXURY DEFINING LUXURY LUXURY IS MOST OFTEN ASSOCIATED WITH WEALTH & EXCLUSIVITY. OTHER FORMS: TIME, EXPERIENCE, ETC A RECENT US STUDY STATES ‘LUXURY IS HAVING ENOUGH TIME TO DO WHATEVER YOU WANT AND BEING ABLE TO AFFORD IT’.  NEXT CHUNK: ‘LIFE EXPERIENCES’ AND ‘COMFORT, BEAUTY AND QUALITY’.  MATERIAL PRODUCTS BECOME JUST A TOOL OR A TOY FOR THAT GREATER ‘LIFE EXPERIENCE’.
[object Object]
[object Object],[object Object],[object Object],[object Object]
  WHAT COMES UNDER LUXURY PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE BRAND PYRAMID
[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FEATURES IN CAR
[object Object],[object Object],[object Object],FEATURES IN CAR
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT MAKES FERRARI LUXURIOUS?
[object Object],[object Object],[object Object],[object Object],[object Object],STRATEGIES APPLIED FOR SELLING LUXURY PRODUCTS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8P’S OF MARKETING FOR SELLING LUXURY BRANDS
[object Object],[object Object],[object Object],[object Object],TARGET CUSTOMERS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SUB P’S OF SELLING
 
Louis Vuitton   MANY PEOPLE ARE CRAZY FOR LOUIS VUITTON - A LUXURY FRENCH FASHION AND LEATHER GOODS BRAND. THE BRAND IS DEFINITELY WORLD FAMOUS AND IS PARTICULARLY HOT IN ASIA.
[object Object]
 
 
 
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[object Object],[object Object],[object Object],[object Object]
RETAIL STORES
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROLEX WATCHES
 
[object Object],[object Object],[object Object]
 
 
 
 
 
LUXURY IN ASIA LUXPLOSION ROCKING ASIA  ,[object Object],[object Object],[object Object],[object Object],RVG NewsVision Pvt. Ltd
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Ppt selling

  • 2.
  • 3. LUXURY DEFINING LUXURY LUXURY IS MOST OFTEN ASSOCIATED WITH WEALTH & EXCLUSIVITY. OTHER FORMS: TIME, EXPERIENCE, ETC A RECENT US STUDY STATES ‘LUXURY IS HAVING ENOUGH TIME TO DO WHATEVER YOU WANT AND BEING ABLE TO AFFORD IT’. NEXT CHUNK: ‘LIFE EXPERIENCES’ AND ‘COMFORT, BEAUTY AND QUALITY’. MATERIAL PRODUCTS BECOME JUST A TOOL OR A TOY FOR THAT GREATER ‘LIFE EXPERIENCE’.
  • 4.
  • 5.
  • 6.
  • 8.
  • 9.
  • 10.
  • 11.  
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.  
  • 20. Louis Vuitton MANY PEOPLE ARE CRAZY FOR LOUIS VUITTON - A LUXURY FRENCH FASHION AND LEATHER GOODS BRAND. THE BRAND IS DEFINITELY WORLD FAMOUS AND IS PARTICULARLY HOT IN ASIA.
  • 21.
  • 22.  
  • 23.  
  • 24.  
  • 25.
  • 26.  
  • 27.  
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  • 43.