An example competitive analytics report of Marketing Automation companies built using Rival IQ. Rival IQ makes it simple and easy to build a market landscape of companies (e.g. Marketing Automation) and to then report on many social media, SEO and web based metrics. All data can be exported to beautiful easy to edit PowerPoint reports such at this one for easy presenting and sharing.
Is HubSpot the social media champion of marketing automation companies?
1. Is HubSpot the social media
champion of marketing automation
companies?
A demonstration of automated competitive reporting using Rival IQ
Focus Company
HubSpot
Market Landscape
Marketing Automation Software
Oct 27, 2013 - Nov 9, 2013
2. Key Observations From This Landscape
HubSpot
•
Significantly higher follower/fan counts rest of field
•
Consistently higher engagement rate on Twitter – clear winner
•
More fans than everyone but less engagement than Marketo
•
Reduced commitment to G+ and LinkedIn
Marketo
•
Dominates Facebook with consistently high engagement
•
Strong on LinkedIn and Google+
Key Takeaway – HubSpot is the winner on twitter but does not dominate
everywhere. Marketo is the company to watch on Facebook.
* This is the only non-auto-generated slide in this deck.
7. Engagement Rate for Tweets
Oct 28, 2013 - Nov 10, 2013
Tweet Engagement Rate
The number of retweets and favorites, per thousand followers, of this company's own tweets during this time
period.
8. Engagement Rate for Tweets
Oct 28, 2013 - Nov 10, 2013
Tweet Engagement Rate
The number of retweets and favorites, per thousand followers, of this company's own tweets during this time
period.
19. Engagement Rate for Facebook Posts
Oct 28, 2013 - Nov 10, 2013
Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.
20. Engagement Rate for Facebook Posts
Oct 28, 2013 - Nov 10, 2013
Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.
21. Facebook Post Volume vs.
Engagement Rate for Facebook Posts
Oct 28, 2013 - Nov 10, 2013
Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.
26. Engagement Rate for Google+ Posts
Oct 28, 2013 - Nov 10, 2013
Google+ Posts Engagement Rate
The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this
company's Google+ page during this time period.
27. Engagement Rate for Google+ Posts
Oct 28, 2013 - Nov 10, 2013
Google+ Posts Engagement Rate
The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this
company's Google+ page during this time period.
36. Engagement Rate for LinkedIn Posts
Oct 28, 2013 - Nov 10, 2013
LinkedIn Posts Engagement Rate
The total number of likes and comments on updates, per thousand followers, on this company's LinkedIn
page during this time period.
47. Moz Domain Authority
As of Nov 10, 2013
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
48. Moz External Links
As of Nov 10, 2013
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
49. Moz Domain Authority vs. Moz External Links
As of Nov 10, 2013
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
50. Rival IQ is Competitive Intelligence
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