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Which luxury auto brand is winning
the social media race?
A demonstration of automated competitive reporting using Rival IQ

Market Landscape

Luxury Auto Brands

Nov 3, 2013 - Nov 9, 2013
Key Observations From This Landscape
•

Audi USA
•

•

Dominating Facebook including consistently highest
engagement metrics

•

Opportunity to grow audience and engagement on Google+

•
•

Top follower/fan counts on Twitter and Facebook

Blank meta description on homepage. Worth a fix.

BMW North America
•
•

•

Small but engaged audience on Twitter and G+
Needs to put energy into growing audience base

Porsche (North America)
•

Dominating on Google+ audience reach

•

Blank meta description on homepage. Worth a fix.

* This is the only non-auto-generated slide in this deck.
Twitter
Twitter Followers
As of Nov 9, 2013
Tweet Volume
Nov 3, 2013 - Nov 9, 2013
Engagement Rate for Tweets
Nov 3, 2013 - Nov 9, 2013

Tweet Engagement Rate
The number of retweets and favorites, per thousand followers, of this company's own tweets during this time
period.
Engagement Rate for Tweets
Nov 3, 2013 - Nov 9, 2013

Tweet Engagement Rate
The number of retweets and favorites, per thousand followers, of this company's own tweets during this time
period.
Retweet Volume
Nov 3, 2013 - Nov 9, 2013
Retweet Volume by Day
Nov 3, 2013 - Nov 9, 2013
Twitter Followers vs. Twitter Following
As of Nov 9, 2013
Facebook
Facebook Likes
As of Nov 9, 2013
Facebook Post Volume
Nov 3, 2013 - Nov 9, 2013
Facebook Talking About
As of Nov 9, 2013
Facebook Talking About by Day
Nov 3, 2013 - Nov 9, 2013
Engagement Rate for Facebook Posts
Nov 3, 2013 - Nov 9, 2013

Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.
Engagement Rate for Facebook Posts
Nov 3, 2013 - Nov 9, 2013

Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.
Google+
Google+ Plus Ones
As of Nov 9, 2013
Google+ Post Volume
Nov 3, 2013 - Nov 9, 2013
Engagement Rate for Google+ Posts
Nov 3, 2013 - Nov 9, 2013

Google+ Posts Engagement Rate
The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this
company's Google+ page during this time period.
Engagement Rate for Google+ Posts
Nov 3, 2013 - Nov 9, 2013

Google+ Posts Engagement Rate
The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this
company's Google+ page during this time period.
Google+ Post Plus One Volume
Nov 3, 2013 - Nov 9, 2013
Google+ Post Plus One Volume by Day
Nov 3, 2013 - Nov 9, 2013
Google+ Post Reshare Volume
Nov 3, 2013 - Nov 9, 2013
Google+ Post Reshare Volume by Day
Nov 3, 2013 - Nov 9, 2013
Google+ Post Volume vs.
Google+ Post Plus One Volume
Nov 3, 2013 - Nov 9, 2013
SEO
Homepage Title
As of Nov 9, 2013
Homepage Meta Description
As of Nov 9, 2013
Homepage Meta Keywords
As of Nov 9, 2013
Moz Domain Authority
As of Nov 9, 2013

Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External Links
As of Nov 9, 2013

Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
Moz Domain Authority vs. Moz External Links
As of Nov 9, 2013

Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
Rival IQ is Competitive Intelligence
For Busy Marketers
Be the star with automated marketing reports for
your company.
Try Rival IQ with our Luxury Auto Brands landscape now:
http://bit.ly/LuxuryAutoBrands_RIQ

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Which luxury auto brand is winning the social media race?

  • 1. Which luxury auto brand is winning the social media race? A demonstration of automated competitive reporting using Rival IQ Market Landscape Luxury Auto Brands Nov 3, 2013 - Nov 9, 2013
  • 2. Key Observations From This Landscape • Audi USA • • Dominating Facebook including consistently highest engagement metrics • Opportunity to grow audience and engagement on Google+ • • Top follower/fan counts on Twitter and Facebook Blank meta description on homepage. Worth a fix. BMW North America • • • Small but engaged audience on Twitter and G+ Needs to put energy into growing audience base Porsche (North America) • Dominating on Google+ audience reach • Blank meta description on homepage. Worth a fix. * This is the only non-auto-generated slide in this deck.
  • 5. Tweet Volume Nov 3, 2013 - Nov 9, 2013
  • 6. Engagement Rate for Tweets Nov 3, 2013 - Nov 9, 2013 Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
  • 7. Engagement Rate for Tweets Nov 3, 2013 - Nov 9, 2013 Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
  • 8. Retweet Volume Nov 3, 2013 - Nov 9, 2013
  • 9. Retweet Volume by Day Nov 3, 2013 - Nov 9, 2013
  • 10. Twitter Followers vs. Twitter Following As of Nov 9, 2013
  • 12. Facebook Likes As of Nov 9, 2013
  • 13. Facebook Post Volume Nov 3, 2013 - Nov 9, 2013
  • 14. Facebook Talking About As of Nov 9, 2013
  • 15. Facebook Talking About by Day Nov 3, 2013 - Nov 9, 2013
  • 16. Engagement Rate for Facebook Posts Nov 3, 2013 - Nov 9, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  • 17. Engagement Rate for Facebook Posts Nov 3, 2013 - Nov 9, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  • 19. Google+ Plus Ones As of Nov 9, 2013
  • 20. Google+ Post Volume Nov 3, 2013 - Nov 9, 2013
  • 21. Engagement Rate for Google+ Posts Nov 3, 2013 - Nov 9, 2013 Google+ Posts Engagement Rate The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
  • 22. Engagement Rate for Google+ Posts Nov 3, 2013 - Nov 9, 2013 Google+ Posts Engagement Rate The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
  • 23. Google+ Post Plus One Volume Nov 3, 2013 - Nov 9, 2013
  • 24. Google+ Post Plus One Volume by Day Nov 3, 2013 - Nov 9, 2013
  • 25. Google+ Post Reshare Volume Nov 3, 2013 - Nov 9, 2013
  • 26. Google+ Post Reshare Volume by Day Nov 3, 2013 - Nov 9, 2013
  • 27. Google+ Post Volume vs. Google+ Post Plus One Volume Nov 3, 2013 - Nov 9, 2013
  • 28. SEO
  • 29. Homepage Title As of Nov 9, 2013
  • 31. Homepage Meta Keywords As of Nov 9, 2013
  • 32. Moz Domain Authority As of Nov 9, 2013 Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
  • 33. Moz External Links As of Nov 9, 2013 Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  • 34. Moz Domain Authority vs. Moz External Links As of Nov 9, 2013 Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz). Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  • 35. Rival IQ is Competitive Intelligence For Busy Marketers Be the star with automated marketing reports for your company. Try Rival IQ with our Luxury Auto Brands landscape now: http://bit.ly/LuxuryAutoBrands_RIQ