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Which luxury auto brand is winning the social media race?

An example competitive analytics report for luxury auto brands built using Rival IQ. Rival IQ makes it simple and easy to build a market landscape of companies (e.g. luxury auto brands) and to then report on many social media, SEO and web based metrics. All data can be exported to beautiful easy to edit PowerPoint reports such at this one for easy presenting and sharing.

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Which luxury auto brand is winning the social media race?

  1. 1. Which luxury auto brand is winning the social media race? A demonstration of automated competitive reporting using Rival IQ Market Landscape Luxury Auto Brands Nov 3, 2013 - Nov 9, 2013
  2. 2. Key Observations From This Landscape • Audi USA • • Dominating Facebook including consistently highest engagement metrics • Opportunity to grow audience and engagement on Google+ • • Top follower/fan counts on Twitter and Facebook Blank meta description on homepage. Worth a fix. BMW North America • • • Small but engaged audience on Twitter and G+ Needs to put energy into growing audience base Porsche (North America) • Dominating on Google+ audience reach • Blank meta description on homepage. Worth a fix. * This is the only non-auto-generated slide in this deck.
  3. 3. Twitter
  4. 4. Twitter Followers As of Nov 9, 2013
  5. 5. Tweet Volume Nov 3, 2013 - Nov 9, 2013
  6. 6. Engagement Rate for Tweets Nov 3, 2013 - Nov 9, 2013 Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
  7. 7. Engagement Rate for Tweets Nov 3, 2013 - Nov 9, 2013 Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
  8. 8. Retweet Volume Nov 3, 2013 - Nov 9, 2013
  9. 9. Retweet Volume by Day Nov 3, 2013 - Nov 9, 2013
  10. 10. Twitter Followers vs. Twitter Following As of Nov 9, 2013
  11. 11. Facebook
  12. 12. Facebook Likes As of Nov 9, 2013
  13. 13. Facebook Post Volume Nov 3, 2013 - Nov 9, 2013
  14. 14. Facebook Talking About As of Nov 9, 2013
  15. 15. Facebook Talking About by Day Nov 3, 2013 - Nov 9, 2013
  16. 16. Engagement Rate for Facebook Posts Nov 3, 2013 - Nov 9, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  17. 17. Engagement Rate for Facebook Posts Nov 3, 2013 - Nov 9, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  18. 18. Google+
  19. 19. Google+ Plus Ones As of Nov 9, 2013
  20. 20. Google+ Post Volume Nov 3, 2013 - Nov 9, 2013
  21. 21. Engagement Rate for Google+ Posts Nov 3, 2013 - Nov 9, 2013 Google+ Posts Engagement Rate The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
  22. 22. Engagement Rate for Google+ Posts Nov 3, 2013 - Nov 9, 2013 Google+ Posts Engagement Rate The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
  23. 23. Google+ Post Plus One Volume Nov 3, 2013 - Nov 9, 2013
  24. 24. Google+ Post Plus One Volume by Day Nov 3, 2013 - Nov 9, 2013
  25. 25. Google+ Post Reshare Volume Nov 3, 2013 - Nov 9, 2013
  26. 26. Google+ Post Reshare Volume by Day Nov 3, 2013 - Nov 9, 2013
  27. 27. Google+ Post Volume vs. Google+ Post Plus One Volume Nov 3, 2013 - Nov 9, 2013
  28. 28. SEO
  29. 29. Homepage Title As of Nov 9, 2013
  30. 30. Homepage Meta Description As of Nov 9, 2013
  31. 31. Homepage Meta Keywords As of Nov 9, 2013
  32. 32. Moz Domain Authority As of Nov 9, 2013 Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
  33. 33. Moz External Links As of Nov 9, 2013 Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  34. 34. Moz Domain Authority vs. Moz External Links As of Nov 9, 2013 Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz). Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  35. 35. Rival IQ is Competitive Intelligence For Busy Marketers Be the star with automated marketing reports for your company. Try Rival IQ with our Luxury Auto Brands landscape now: http://bit.ly/LuxuryAutoBrands_RIQ

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