Drive business growth with a social media strategy built on relevant competitive and industry data. Use our streamlined 5-step process for conducting your competitive social analysis.

1. Social Media is a great way for any business to drive growth.
Know your before searching.key terms
Study: Social media engagement
is the #1 most important metric
for over 450 mid-to-senior level
marketing leaders.
Use Rival IQ’s Cross Channel Detailed Metrics to see:
Case Study:
PositivePerformanceTraining.com
Streamline the process with the right tools.
Competitive Social Media Analytics
Put your competitor list into Rival IQ for initial review:
Eliminate those that
speak to a different
buyer persona.
Eliminate those that do not
perform on social media.
Keep only those that
are purely relevant.
Include one or two
far more influential
than you.
RivalIQ.com/blog/social-media-trends-2015
audience size
Be both effective and efficient
with your marketing budget.
Can Make You a Smarter Marketer
Search using:
Make a list of 5 to 10 competitors.
Engagement rates tell you where the audience
is receptive.
Don’t rely on gut. Rely on hard data.
The idea stage of content creation
is often time-consuming.
Set social media benchmarks based on
results of companies you aspire to beat.
growth rates activity audience
engagement
Create Compelling
Content
Validate
Marketing Initiatives
Prioritize
Social Channels
Identify
Competitors
Assets
and Pivot
Buzzsumo
Track top content trends.
Rival IQ
Find competitors’ top-performing content.
Create fresh content that serves the same need.
Buffer Feeds
Aggregate industry news.
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3
2
1
Assess your current position fast:
Look at your Top Cross
Channel Social Content,
sorted by total engagement
Set reporting parameters
and let Rival IQ auto-generate
the necessary reports
Use the right tools to make
social media an open book
and implement faster and better.
Build your strategy on real data of what’s
working right now, and you’re sure to excel.
Below is our streamlined 5-step process
for competitor social analysis.
To build a strategy that will
work in your industry, you’ll
need competitive data.
Their Assets
100 well-written blog posts.
20 valuable ebooks, white papers, case studies.
Their Doubts
Founders believed their lead generation content
was too “salesy” for social media.
Data-Driven Validation
Using Rival IQ, Marketing validated strategy while
monitoring and staying ahead of competitors’ content.
Results in 30 days of social promotion
traffic boost referral boost
Get 7 days free
See how Rival IQ can help you make more
informed decisions about your market.
Visit RIVALIQ.COM for a free trial