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www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge1
Digital Marketing Analytics with a Competitive Edge
Rich Stillman, Rival IQ
Rival IQ Overview for Agencies
February 2015

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Topic Slides
 About Rival IQ 3-6
 Product Overview and Key Features 7-14
 Sample Analytics Reports
• Cross Channel Overview 15-19
• Twitter social content and detailed metrics 20-32
• SEO Positioning and Metrics 33-46
Table of Contents

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Rival IQ is digital marketing analytics software
that provides a competitive perspective
of you & your client’s market.
What is Rival IQ?

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 Rival IQ’s engine reaches out across the Internet, gathering
data and content from multiple social channels, thousands of
websites and SEO ranking systems.
 Rival IQ analyzes and aggregates this data to deliver fast,
interactive and easy to understand analytics of what is
happening both for your company and across your competitive
landscape.
 Rival IQ gives you vital insights in seconds, so you can
make strategic decisions about what content and keywords are
working, how to improve your content marketing, how to
improve social community engagement, and how to stay one
step ahead of the competition
 Marketers could do this by hand, but it would take hours,
days or even weeks!
How does it Work?

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Save time and money
Make more informed marketing decisions
Always know what your competition is doing – before you’re asked
Reports when you need them, clearly showing your marketing results
Track & demonstrate what’s working and what’s not – with data to
prove it
Rival IQ helps you (and your clients) be SMARTer
marketers!
What we do for YOU

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Paid Customers in 30 countries - Users in 100+ countries
Rival IQ Global Reach

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Product & Features

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Build a landscape in minutes
All my competitors in
one place with rich
company profiles

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Benchmark with powerful reports
Which social
channels matter
most?
For a particular
channel, what’s
working best?

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Understand what content works
Switch between
different social
channels
Who is winning the
share of voice?
What particular
content is most
engaging?
Export to CSV,
PDF or
PowerPoint!

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Top search related keywords
What keywords
are working for
me?
Where should I
focus to steal from
others?

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Web page comparison and tracking
Tracking all the major pages
(home, product, pricing… How do my pages compare?
How have they changed over
time (history)?

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Proactive summaries give visibility
How am I doing on
Audience, Activity
and Engagement?
What specific
content is doing
the best?

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Alerts when something important changes
This content is much
more engaging then
normal
Are they going in a
new direction?

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Sample Analytics & Report
Rival IQ exports charts like the following
to PowerPoint quickly and easily!

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Social Channel Matrix
Showing you where each organization in a Landscape has
a social presence:

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Social Audience
The total number of followers across all tracked social channels.
Cross-Channel Social Audience
Showing you an aggregate view of followers across six
social networks

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Social Activity
The total number of posts across all tracked social channels.
Cross-Channel Social Activity Volume
Showing you where organizations are most active across
six social networks

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Social Engagement
The total number of engagement actions across all tracked social channels.
Cross-Channel Social Engagement
Showing you which social networks are obtaining the most
engagement for these companies

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Top Twitter Social Content and Detailed Metrics
You can download a report like this for each of the six of
the social media networks Rival IQ tracks!

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Twitter Summary
Jan 21, 2015-Feb 19, 2015
Who’s performing best?
What days of the week seem to be the best?
What type of content?

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Example of Top Twitter Content
Jan 21, 2015-Feb 19, 2015
What’s contributing to these tweets being such
high performers?

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As of Feb 19, 2015
Twitter Followers
Twitter Followers
The number of people following this company on Twitter.

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Feb 19, 2015 vs. Jan 20, 2015
Growth in Twitter Followers
Twitter Followers
The number of people following this company on Twitter.

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Jan 21, 2015 - Feb 19, 2015
Average Daily Tweet Volume
Average Tweets per Day
The average number of tweets by this company per day during this time period.

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Jan 21, 2015 - Feb 19, 2015
Tweet Volume by Day
Tweets
The number of tweets by this company during this time period.
Who’s the most active and on what days?

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Jan 21, 2015 - Feb 19, 2015
Engagement Rate for Tweets
Tweet Engagement Rate
The number of interactions (retweets and favorites), per thousand followers, of this company's own tweets
during this time period.
Rival IQ lets you drill into specifc tweets like this one to
understand what happened

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Jan 21, 2015 - Feb 19, 2015
Average Engagement Rate per Tweet
Average Engagement Rate per Tweet
The average number of interactions (retweets and favorites), per thousand followers, of this company's
tweets during this time period.

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Jan 21, 2015 - Feb 19, 2015
Total Engagement for Tweets
Tweet Engagement Total
The total number of interactions (retweets and favorites) of this company's own tweets during this time
period.
Celebrity Cruises ranked 6th in followers but second in total enagement.

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Jan 21, 2015 - Feb 19, 2015
Average Total Engagement per Tweet
Average Engagement Total per Tweet
The average number of interactions (retweets and favorites) of this company's tweets during this time
period.

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Tweet Volume vs. Average Total
Engagement per Tweet
Tweets
The number of tweets by this company during this time period.
Average Engagement Total per Tweet
The average number of interactions (retweets and favorites) of this company's tweets during this time
period.

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As of Feb 19, 2015
Twitter Bio

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SEO Positioning and Metrics

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As of Feb 19, 2015
Homepage Title
How do the various brands positiion themselves?

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As of Feb 19, 2015 (Slide 1 of 2)
Homepage Meta Description
Is the Homepage description optimized for SEO?

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As of Feb 19, 2015 (Slide 2 of 2)
Homepage Meta Description

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As of Feb 19, 2015
Homepage Meta Keywords
What are the main keywords the competitors seem focused on?

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As of Feb 19, 2015
Moz Domain Authority
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

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As of Feb 19, 2015
Moz External Links
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source)
(source:Moz).

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Moz Domain Authority vs.
Moz External Links
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source)
(source:Moz).

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As of Feb 19, 2015
SEMrush Rank
SEMrush Rank
SEMrush's estimate of your popularity ranking based on your estimated organic search traffic from top 20
search results. SEMrush Rank is ordered from most popular to least, so domains with lower ranks are
more popular.

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As of Feb 19, 2015
Organic Keyword Count
Organic Keyword Count
SEMrush's estimate of the number of words for which you rank in the top 20 results.

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As of Feb 19, 2015
Organic Traffic
Organic Traffic
SEMrush's estimate of your monthly organic search visits.

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As of Feb 19, 2015
Organic Cost
Organic Cost
SEMrush's estimate of the cost (in USD) to purchase Adwords to drive an amount of traffic equivalent to
your organic search traffic during one month.

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Rival IQ: Digital Marketing Analytics
with a Competitive Edge
Get a copy of the Cruise Lines landscape
for your Rival IQ account here:
http://bit.ly/1lOp6cF

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Thank You
@rivaliq