Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Chief Marketing Officer, Findmypast
Industry
Technology / Software / Internet
Website
http://www.flightnetwork.com
About
I believe effective marketing demands a combination of two opposing variables: creativity and logic.
In my 20 years experience growing digital and traditional brands in North America and Europe, I have brought both the art and the science to building compelling propositions with effective measurement systems.
Working in both entrepreneurial and blue chip businesses, I have built customer bases from zero as well as overhauling mature businesses. As Marketing Director for Tesco’s Blinkboxbooks.com, I led a mobile-first ebooks business from 0 to 100,000 customers in 8 months, mining for successful channels in app marketing, multichannel acquisitions, and native content marketing. As Chief...
- Presentations
- Documents
- Infographics
If you try to build community, will they come?
Daniel Lee
•
9 years ago
Social CMI: Audience: First Time Buyers
Brandwatch
•
7 years ago
The Stackies 2018: Marketing Tech Stack Awards
Scott Brinker
•
6 years ago
Lecture 1: Business Model & Customer Development
Stanford University
•
12 years ago
Brand management in a digital world (LBS)
Ian Crocombe
•
9 years ago
The 6 Metrics Every Subscription Business Needs to Track
Kissmetrics on SlideShare
•
11 years ago
Global Trends in the Property Portal Industry - Simon Baker, Executive Chairman, Property Portal Watch
Property Portal Watch
•
9 years ago