Why Social Enterprises Need Strong Brands
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An introduction to how branding has changed and why social enterprises and non-profits need strong brands.
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Why Social Enterprises Need Strong Brands
- 1. Why Social Enterprises Need Strong Brands Rizwan Tayabali http://www.socialeffect.org | http:// rizwantayabali.info | http://twitter.com/rizwantayabali London +44 7932 884788
- 2. What is brand ?
- 4. A brand is what your audience feels , thinks , and remembers about your enterprise.
- 5. Brand used to be ‘ offline ’ and ‘ online ’ Now it is seamless , and primarily driven by how you are perceived via the web.
- 6. And now that organisations can create their own profiles , brands can effectively function as ‘ people ’ i.e. In the interactive web 2.0 world, your brand has a personality .
- 7. So…
- 8. Brand used to just be about image . Now its about image and personality .
- 9. Before the web, niche brands could only engage niche audiences . They relied on costly traditional PR and push marketing, which meant that their audiences were tiny and their budgets high. Now niche brands can engage mass audiences at low cost.
- 10. Social organisations sit in a niche that typically does not sell product. They are competing for attention …
- 13. And a strong brand can help achieve this, which makes it critical for social organisations to get their branding right !
- 14. For more info… Visit my blog at http://www.socialeffect.org or Connect with me at http://twitter.com/rizwantayabali
Editor's Notes
- … whether you like it or not.
- Image basically meant visuals – what your logo, typefaces and colours imprinted on viewers. A throwback to the push marketing, brochureware era. Now that brands and organisations can create their own profiles, they can effectively function as human entities
- Image basically meant visuals – what your logo, typefaces and colours imprinted on viewers. A throwback to the push marketing, brochureware era.
- Image basically meant visuals – what your logo, typefaces and colours imprinted on viewers. A throwback to the push marketing, brochureware era.
- Lets start with the basics of what you need to know...
- We mentioned this earlier as a low cost strategy for addressing the trends in consumer behaviour that are destroying traditional merchandising and marketing norms. Successful retailers are engaging in social conversation with their consumers and learning from them, and you can too. So for this focus session we’re going to have a quick look at what you need to know about social media, what it could do for you, and what you can start doing about it.
- Strong, interactive branding
- Strong, interactive branding