1. Startups
Ryan Junee
ryan@junee.org
http://ryanjunee.com

2. My Background
Mind Idea Execute
Pitch Exit
Questions?

3. My Background
Mind Idea Execute
Pitch Exit
Questions?

8. Learned
a Lot

9. 2007: Started Omnisio

10. Funded by Y Combinator (Winter 2008)

11. 9 months later...

13. 1 year later...

14. 2010: Quit YouTube, brainstorming (w/ Max Skibinsky)

15. 2011: Founded Inporia

16. Raised $1.3M from top silicon valley investors

17. Epic Fails Pivots

18. Epic Fails Pivots
12 months

19. Epic Fails Pivots
12 months 3 months

20. Epic Fails Pivots
12 months 3 months 2 months

21. Epic Fails Pivots
12 months 3 months 2 months
11 months

22. Epic Fails Pivots
12 months 3 months 2 months
11 months

23. We are still going (currently 200k users)

24. Mentoring:
Investing:

25. Mentoring:
Investing:

26. My Background
Mind Idea Execute
Pitch Exit
Questions?

30. Figure it out as you go...

31. My Background
Mind Idea Execute
Pitch Exit
Questions?

32. Your Idea:
credit: Peter Thiel

33. What is
your
passion?

34. Consumer distribution,
distribution,
Internet distribution
Enterprise Build and manage
Software a sales team
Energy, Biotech, Solve hard
AI, ... technical problems

35. Choose your
co-founder(s) carefully

36. Accelerator programs
networking fundraising mentorship
http://www.seed-db.com/accelerators

37. My Background
Mind Idea Execute
Pitch Exit
Questions?

38. FOCUS

39. Use Surveys to Decide
• Google Docs Form + Amazon Mechanical Turk
• AYTM.com
Inporia v1.0

40. Minimize Cycle Time
credit: Eric Reis

41. AARRR!
credit: Dave McClure

42. Before Product-Market Fit:
• Retention (do they come back?)
• Engagement (time/actions on site)
• Mobile: reviews/ratings

43. Talk to customers!

44. Easiest
Simple questions: Qualaroo
• “What else would you like to see on this page?”
• “How likely are you to recommend this? (NPS)”
Video testing:
usertesting.com
In-person interviews
• Craigslist
• 45 mins / $20
Most Information

45. After Product-Market Fit:
• Growth in DAU
We are not quite
there yet!

46. My Background
Mind Idea Execute
Pitch Exit
Questions?

47. Single
Sentence
Elevator Pitch 30 seconds
‘Demo Day’ 2 minutes
10-slide deck 20 minutes

48. Elements of a pitch
1. Single Sentence 6. Business Model
2. The Problem 7. Distribution
3. Your Solution 8. ‘Secret Sauce’
4. Product Demo 9. Team
5. Market Size 10. Milestones
more...

49. Fundraising in Silicon Valley
• Seed Stage: (200K - 2M): Convertible Note
• Series A (2M - 5M): Equity

50. Seed Valuations Going Up
Source: Fenwick & West
+ my estimate

51. My Background
Mind Idea Execute
Pitch Exit
Questions?

52. Who would you rather be?
“Companies are bought, not sold”

53. Acqui-hires in Silicon Valley
Seed Stage Funding
Supply of Engineers
Acqui-hires
• ‘Soft landing’ for failed startups
• $1M - $2M per engineer
• 2 - 4 years vesting
• Payback investors (sometimes)

54. My Background
Mind Idea Execute
Pitch Exit
Questions?

55. Questions?
Ryan Junee
ryan@junee.org
http://ryanjunee.com