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Startups  Ryan Junee    ryan@junee.org http://ryanjunee.com
My Background    Mind            Idea           Execute            Pitch          Exit                                  Qu...
My Background    Mind            Idea           Execute            Pitch          Exit                                  Qu...
Learned  a Lot
2007: Started Omnisio
Funded by Y Combinator (Winter 2008)
9 months later...
1 year later...
2010: Quit YouTube, brainstorming (w/ Max Skibinsky)
2011: Founded Inporia
Raised $1.3M from top silicon valley investors
Epic Fails Pivots
Epic Fails Pivots 12 months
Epic Fails Pivots 12 months      3 months
Epic Fails Pivots 12 months      3 months   2 months
Epic Fails Pivots 12 months      3 months    2 months                11 months
Epic Fails Pivots 12 months      3 months    2 months                11 months
We are still going (currently 200k users)
Mentoring:Investing:
Mentoring:Investing:
My Background    Mind            Idea           Execute            Pitch          Exit                                  Qu...
Figure it out as you go...
My Background    Mind            Idea           Execute            Pitch          Exit                                  Qu...
Your Idea:             credit: Peter Thiel
What is  yourpassion?
Consumer           distribution,                     distribution,   Internet          distribution  Enterprise       Buil...
Choose yourco-founder(s) carefully
Accelerator programsnetworking       fundraising       mentorship     http://www.seed-db.com/accelerators
My Background    Mind            Idea           Execute            Pitch          Exit                                  Qu...
FOCUS
Use Surveys to Decide  • Google Docs Form + Amazon Mechanical Turk  • AYTM.com                                        Inpo...
Minimize Cycle Time                 credit: Eric Reis
AARRR!         credit: Dave McClure
Before Product-Market Fit: • Retention (do they come back?) • Engagement (time/actions on site) • Mobile: reviews/ratings
Talk to customers!
Easiest           Simple questions: Qualaroo           • “What else would you like to see on this page?”           • “How ...
After Product-Market Fit: • Growth in DAU                        We are not quite                          there yet!
My Background    Mind            Idea           Execute            Pitch          Exit                                  Qu...
SingleSentenceElevator Pitch   30 seconds‘Demo Day’       2 minutes10-slide deck    20 minutes
Elements of a pitch1. Single Sentence   6. Business Model2. The Problem       7. Distribution3. Your Solution     8. ‘Secr...
Fundraising in Silicon Valley  • Seed Stage: (200K - 2M): Convertible Note  • Series A (2M - 5M): Equity
Seed Valuations Going Up                           Source: Fenwick & West                                    + my estimate
My Background    Mind            Idea           Execute            Pitch          Exit                                  Qu...
Who would you rather be?     “Companies are bought, not sold”
Acqui-hires in Silicon Valley             Seed Stage Funding             Supply of Engineers             Acqui-hires• ‘Sof...
My Background    Mind            Idea           Execute            Pitch          Exit                                  Qu...
Questions?   Ryan Junee     ryan@junee.org  http://ryanjunee.com
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  1. 1. Startups Ryan Junee ryan@junee.org http://ryanjunee.com
  2. 2. My Background Mind Idea Execute Pitch Exit Questions?
  3. 3. My Background Mind Idea Execute Pitch Exit Questions?
  4. 4. Learned a Lot
  5. 5. 2007: Started Omnisio
  6. 6. Funded by Y Combinator (Winter 2008)
  7. 7. 9 months later...
  8. 8. 1 year later...
  9. 9. 2010: Quit YouTube, brainstorming (w/ Max Skibinsky)
  10. 10. 2011: Founded Inporia
  11. 11. Raised $1.3M from top silicon valley investors
  12. 12. Epic Fails Pivots
  13. 13. Epic Fails Pivots 12 months
  14. 14. Epic Fails Pivots 12 months 3 months
  15. 15. Epic Fails Pivots 12 months 3 months 2 months
  16. 16. Epic Fails Pivots 12 months 3 months 2 months 11 months
  17. 17. Epic Fails Pivots 12 months 3 months 2 months 11 months
  18. 18. We are still going (currently 200k users)
  19. 19. Mentoring:Investing:
  20. 20. Mentoring:Investing:
  21. 21. My Background Mind Idea Execute Pitch Exit Questions?
  22. 22. Figure it out as you go...
  23. 23. My Background Mind Idea Execute Pitch Exit Questions?
  24. 24. Your Idea: credit: Peter Thiel
  25. 25. What is yourpassion?
  26. 26. Consumer distribution, distribution, Internet distribution Enterprise Build and manage Software a sales teamEnergy, Biotech, Solve hard AI, ... technical problems
  27. 27. Choose yourco-founder(s) carefully
  28. 28. Accelerator programsnetworking fundraising mentorship http://www.seed-db.com/accelerators
  29. 29. My Background Mind Idea Execute Pitch Exit Questions?
  30. 30. FOCUS
  31. 31. Use Surveys to Decide • Google Docs Form + Amazon Mechanical Turk • AYTM.com Inporia v1.0
  32. 32. Minimize Cycle Time credit: Eric Reis
  33. 33. AARRR! credit: Dave McClure
  34. 34. Before Product-Market Fit: • Retention (do they come back?) • Engagement (time/actions on site) • Mobile: reviews/ratings
  35. 35. Talk to customers!
  36. 36. Easiest Simple questions: Qualaroo • “What else would you like to see on this page?” • “How likely are you to recommend this? (NPS)” Video testing: usertesting.com In-person interviews • Craigslist • 45 mins / $20Most Information
  37. 37. After Product-Market Fit: • Growth in DAU We are not quite there yet!
  38. 38. My Background Mind Idea Execute Pitch Exit Questions?
  39. 39. SingleSentenceElevator Pitch 30 seconds‘Demo Day’ 2 minutes10-slide deck 20 minutes
  40. 40. Elements of a pitch1. Single Sentence 6. Business Model2. The Problem 7. Distribution3. Your Solution 8. ‘Secret Sauce’4. Product Demo 9. Team5. Market Size 10. Milestones more...
  41. 41. Fundraising in Silicon Valley • Seed Stage: (200K - 2M): Convertible Note • Series A (2M - 5M): Equity
  42. 42. Seed Valuations Going Up Source: Fenwick & West + my estimate
  43. 43. My Background Mind Idea Execute Pitch Exit Questions?
  44. 44. Who would you rather be? “Companies are bought, not sold”
  45. 45. Acqui-hires in Silicon Valley Seed Stage Funding Supply of Engineers Acqui-hires• ‘Soft landing’ for failed startups• $1M - $2M per engineer• 2 - 4 years vesting• Payback investors (sometimes)
  46. 46. My Background Mind Idea Execute Pitch Exit Questions?
  47. 47. Questions? Ryan Junee ryan@junee.org http://ryanjunee.com
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