1. MARKET Business Development Project

2.  In order to stay competitive in this
market:
◦ Obtain new clients for leasing/investment
assignments
◦ Provide up to date information on commercial
real estate market
◦ Create blog or interactive vehicle
communication
Overarching Goals

4.  Grubb & Ellis
◦ “From Insight to Results”
 CM Commercial
◦ “CM Advantage”
 Property Drive
◦ “Driving the Commercial Connection”
 The Space Place
◦ “Your Best Interest is Our Only Interest”
Slogans

5.  Grubb & Ellis: Knowledge Center
 “White Papers”
 Weekly Marketing Trends
 Yearly Trends
 News Updates
 Individual Departments
◦ LEED Standards
Resources

6. Member Subscriptions

7. Search Options

8. Widgets

9.  Scroll over properties, enlarges image
without clicking on link
 Capture target clients
◦ Specialty Groups
 LEED Advisory
 Results-Oriented
◦ List big name clients
◦ Testimonials/Quotes
Features

10.  Small font
 Too much information
◦ The busy business professional wants to see
results
 Lack of bios
◦ Paragraph bios are too dense
 Lack of results
Dislikes

11. Preliminary Website Outline