I was asked to present on the topic - How to build a brand? at an incubator mentorship programme in Jaipur and this is what I presented. Thought it will be a good idea to share it with everyone.

1. Brand Building 101
Rahul Krishan Ahuja

2. What is a brand?

3. A Promise.

4. An Expectation

5. A Differentiator.

6. An Experience.

7. What is your brand?

8. Who YOU are.

9. Who you WANT to be.

10. Who are you PERCEIVED to
be.

11. What defines your brand?

12. Value (costs)

13. Innovation

14. Experience

15. Need

16. Greed

17. How-What-When-Why-Whom-Where

18. What is your company's mission? Why?
What are the benefits and features of your products or
services?
What do your customers and prospects already think of
your company? Who?
What qualities do you want them to associate with your
company?

19. How to build a brand?

20. Be Certain.

21. Define your brand’s
persona.

22. Develop an Identity & a Voice.

23. Be consistent on social
media

24. Blog.

25. Customer first.

26. Take advantage of Co-
Branding.

27. Get Branding.

28. The Name & Logo is first impression.

29. Be Daring. Dare!

30. Share.

31. Care.

32. Grow.

33. DO NOT EVER BE BORING

34. And Finally!

35. ALWAYS BRAND YOURSELF

36. Rahul Krishan Ahuja
Counted One
OTB Entertainment
Pandolin.com
Admaws.com
RKB Ahuja
@rkbahuja
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rahul@countedone.com
+919920847390