The traits of a Linchpin. It's not an easy road to follow but you need to ask yourself do I want just a job or do I want to make a difference and become a better and stronger marketer ?

1. Linchpin
The
7
abili.es
of
a
Linchpin

2. Provide
a
unique
interface
between
members
of
the
organiza.on
• Help
lead
and
establish
human
connec2ons.
Linchpin
• Provide
a
link
between
your
customers
and
key
influencers
within
the
organiza2on
so
they
can
hear
what
consumers
think
and
feel
when
it
comes
to
your
brand
and
products.

3. Deliver
unique
crea.vity
• Be
passionate
enough
to
Linchpin
risk
rejec2on
by
bringing
new
thinking
to
problems.
• Stay
away
from
spreadsheet
“analysis
paralysis”
because
your
compe2tors
are
using
the
same
spreadsheets.

4. Manage
a
situa.on
or
organiza.on
of
great
complexity
• Linchpins
make
their
Linchpin
own
maps
and
blaze
new
trails
because
there
is
no
manual
for
rapidly
changing
business
environments.
• By
developing
new
processes
and
trails,
you
become
more
valuable
to
the
organiza2on.

5. Lead
customers
• Consumers
are
seeking
to
connect
more
and
Linchpin
more.
• The
new
model
is
interac2ve
and
decentralized
with
people
who
can
solve
customer
problems
without
requiring
tons
of
mee2ngs.

6. Inspire
Staff
• Understand
your
job
is
to
make
things
happen.
Linchpin
• Destroy
the
“it’s
not
my
job”
aKtude.
• Make
people
feel
they
are
part
of
the
greater
good
that
makes
things
happen.

7. Provide
deep
domain
knowledge
• Understand
the
issues
from
“what”
to
“why”
and
Linchpin
you’ll
be
able
to
provide
beMer
solu2ons
that
meet
your
customer
needs.
• Don’t
rely
on
data
alone,
always
ask
“what
is
this
telling
us
?”

8. Possess
a
unique
talent
• The
more
unique
your
talent,
the
more
Linchpin
indispensable
you
are.
• Always
keep
learning
and
acquire
new
skills
and
talents.
• Be
thought
of
as
an
“expert”
in
certain
capabili2es.

9. Remember,
not
every
ar.st
creates
“a
work
of
art”
“Most
ar.sts
can’t
draw,
but
they
can
see”
• An
ar2st
is
someone
who
uses
bravery,
insight,
crea2vity,
and
boldness
to
challenge
the
status
quo.
• Art
is
a
personal
act
of
courage,
something
that
one
human
does
that
creates
Linchpin
change
in
another.

10. About
me
Richard
Meyer
• My
marke2ng
BLOG
hMp://www.newmediaandmarke2ng.com
• MY
DTC
BLOG
hMp://www.worldofdtcmarke2ng.com
Linchpin
hMp://www.twiMer.com/richmeyer
hMp://www.facebook.com/richardameyer
hMp://www.linkedin.com/in/richardameyer

11. Linchpin
This
presenta2on
is
dedicated
to
Seth
Godin.
Linchpin
You
have
led
me
to
rethink
all
that
I
learned
and
I
use
your
books
as
a
reference
tool
to
apply
what
you
teach.
Thank
you
If
there
is
one
book
that
you
need
to
read,
this
is
the
book.
Purchase
it
here
at
Amazon