Supplementary Resource for Introduction to E-Commerce Course in University of the Philippines Open University

1. I N T R O D U T I O N T O E - C O M M E R C E
U N I V E R S I T Y O F T H E P H I L I P P I N E S
O P E N U N I V E R S I T Y
F A C U L T Y O F M A N A G E M E N T A N D D E V E L O P M E N T S T U D I E S

2. RM Nisperos
Course Instructor
Introduction to E-Commerce
University of the Philippines Open University
HELLO!
http://rmnisperos.com
ramonmanuel.nisperos@upou.edu.ph
info@rmnisperos.com
facebook.com/RMnisperoswebsite
@RMnisperos
+RMnisperos

3. Business Model?

4. “A business model describes the
rationale of how an organization
creates, delivers and captures value.”
~A. Osterwalder

6. Business Model
Canvas?

7. tA TOOL TO CREATE BUSINESS MODELS

8. YES, YOU CAN!

9. EASILY ANALYZE, UPDATE AND ITERATE
BUSINESS MODELS IN ONE PAGE!

10. Building
Blocks9
Business Model Canvas

11. CUSTOMER SEGMENTS
WHO DO YOU SERVE?
Detailed description of target customer profile

12. VALUE PROPOSITION
WHAT PROBLEM DO YOU SOLVE AND
WHAT NEED DO YOU ADDRESS?
Does your offer promise enough added value to motivate your
customer to pull out their credit card?

13. CHANNELS
HOW DO DELIVER VALUE TO
YOUR CUSTOMERS?
Physical or Virtual

14. CUSTOMER RELATIONSHIP
WHAT TYPE OF RELATIONSHIP WILL
YOU HAVE WITH YOUR CUSTOMERS?
Personal? Transactional? Retentive?

15. Product Market Fit!

16. “The right product at the right
time for a market that is
searching for a solution to a
problem or need”

17. REVENUE STREAMS
HOW DO YOU GET PAID?
REVENUE MODELS: Retail, Transactional, Freemium,
Advertising, Auction, Licensing, Subscription

18. KEY RESOURCES
WHAT RESOURCE IS THE MOST
ESSENTIAL THAT WHEN ABSENT
WILL UNDERPIN YOUR BUSINESS?
Most critical asset for business to be successful

19. KEY ACTIVITIES
WHAT ACTIVITIES YOU NEED TO DO
WELL TO BE SUCCESSFUL?
Core process or activities to differentiate from competition

20. KEY PARTNERS
WHICH PARTNERS/SUPPLIERS YOU
NEED TO FURTHER IMPROVE YOUR
MODEL?
Who do you need to rely on to accelerate growth

21. COST STRUCTURE
WHAT ARE THE COST STRUCTURES
TO OPERATE THE MODEL?
Which key resource and activity drive your costs

22. RECAP

23. RECAP

24. The Business Model
Canvas can be used for
team brainstorming

25. Change just 1 building block and your
business model totally changes!

26. The Business Model
Canvas can easily get
your team onboard!

27. A powerful tool in 1 page!

30. EXAMPLES
EXAMPLES

34. DeMOLAY.PH: E-Commerce

35. Beyond
the
Business Model Canvas

37. STRATEGY
VISION

38. STRATEGY
VISION
Product
Market
Fit
Transition
to Growth
Growth

39. Generic Strategies?

40. COST LEADERSHIP (lowest price)

41. DIFFERENTIATION (unique)

42. Business Model
Canvas Strategies?

47. Business Model
Canvas Execution?

48. You need to validate your model assumptio
and strategies with REAL customers using
Lean Startup Methodology

49. IDEA for
providing
solution to a
problem or
need
Assessment
of Internal
and External
Environment
using SWOT
Analysis
Business
Model
Canvas
based on the
IDEA and
SWOT
Lean
Startup: Validate your
business model
assumptions and
strategies.
PIVOT!

50. • Focus on cash flows and chase milestones
• Focus on key foundational pieces and build it up
• Review every feedback you get from customers

52. RM Nisperos
Course Instructor
Introduction to E-Commerce
University of the Philippines Open University
THANKS!
http://rmnisperos.com
ramonmanuel.nisperos@upou.edu.ph
info@rmnisperos.com
facebook.com/RMnisperoswebsite
@RMnisperos
+RMnisperos