If you build it will they come? Lots of advice exists around building APIs but precious little around how to align business and API. This talk briefly introduces lean business planning approaches and demonstrates the use of the Business Model Canvas to align Business Objective and API Program.

1. Lean API Strategy @ APIDays Berlin 2014
Holger Reinhardt
@hlgr360
holger.reinhardt@ca.com

3. • Informaton
• Product
• Service
Business
Asset
• API
• SLA
• EULA
API Provider
• Building
App
Developer
• Using API
Application
• Using App
End-User
The API Value Chain

5. Establish a clear Business Objective

6. Have a Vision Statement for your API

7. Corporate vision and API vision
need to align

8. How do you measure Success ?

9. Questions to ask
What is the ideal end-state and objective?
What are the important things to do
day-to-day to get there?
What are the three key metrics that
measure success?
What are the important things to do
day-to-day to continue to meet the objectives?

10. http://www.businessmodelgeneration.com/canvas
The Single-Page Business Model Canvas

12. http://www.businessmodelgeneration.com/canvas
Cost Revenue

13. http://www.businessmodelgeneration.com/canvas
Improve Innovate

14. http://www.businessmodelgeneration.com/canvas
Private API Public API

15. Business Model
API as embedded Business Strategy
API Business