O N E Q U
E S T I O N

+ Actually Useful

+ Actually Useful = PROFIT!!

Aren’t you done yet?

CharlesDarwin

1859

TheRed QueenTheory"It takes all the
running you can do, to keep in the sameplace. If you want to get somewhere else, you must run atleast twice as fast as that!" - The Red Queen, Through the Looking-Glass

O N E Q U
E S T I O N

Aren’t you done yet?

N O

N E V E R

The Red Queen Race Roan
Lavery Product Director, FreeAgent@ roanlavery

G E N E S
I S

Scratch that itch caseywilliamson

The big picture

Ecosystem visualisation Stock Payroll Pay
Taxes BillsTime Tracking Invoicing Banking Estimates Expenses Budgeting Cashflow File Accounts Receipts

Ecosystem visualisation Stock Payroll Pay
Taxes BillsTime Tracking Invoicing Banking Estimates Expenses Budgeting Cashflow File Accounts Receipts

Ecosystem visualisation Stock Payroll Pay
Taxes BillsTime Tracking Invoicing Banking Estimates Expenses Budgeting Cashflow File Accounts Receipts

Ecosystem visualisation Stock Payroll Pay
Taxes BillsTime Tracking Invoicing Banking Estimates Expenses Budgeting Cashflow File Accounts Receipts

It has to Yes! But
it has be simple. to do loads. TheParadox

Laffer curveRevenue 0 Tax rate
% 100

Laffer curveCustomerSatisfaction Functionality

"The world is complex;our tools
need to match that complexity." - Don Norman

"It’s not complexity that’s the
problem,it’s bad design" - Don Norman

Run upstairs thomas_hawk

E V O L U
T I O N

CREATIVITY PROFICIENCY USABILITY RELIABILITY FUNCTIONALITYHierarchy
of Needs

Where next? nora kann fliegen

Ratings User comments Search Usage
metricsAPI Photo gallery User permissions Categories Upload UI Back ups

User commentsCategoriesRatingsUpload UIUser permissionsSearch APIUsage
metricsBack ups Photo gallery

User commentsCategoriesRatings Strategy Niche audiences,
New territory, Join the dotsUpload UIUser permissions Who benefits? Users, Sales, Marketing, EngineeringSearch API Profit! New market, Upsell, Reduce overheadsUsage metricsBack ups Photo gallery

Your users are your Product
Development

Your users are your Product
Development and Marketing

Stand out Stéfan

“Give them something remarkable and
make it easy to tell their friends”

“Give them something remarkable and
make it easy to tell their friends”

ResultOver 50% of new signups
come via referralStandard conversion rate ~ 20-30%Referred conversion rate ~ 50%

www.freeagentcentral.comThanksRoan Laveryroan@freeagentcentral.comTwitter: @roanlavery