The Red Queen Race
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As presented at An Afternoon with Startups at DIBI, June 7th 2011.
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The Red Queen Race
- 1. O N E Q U E S T I O N
- 4. + Actually Useful = PROFIT!!
- 5. Aren’t you done yet?
- 7. 1859
- 9. The Red Queen Theory "It takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!" - The Red Queen, Through the Looking-Glass
- 10. O N E Q U E S T I O N
- 11. Aren’t you done yet?
- 12. N O
- 13. N E V E R
- 14. The Red Queen Race Roan Lavery Product Director, FreeAgent @ roanlavery
- 15. G E N E S I S
- 16. Scratch that itch caseywilliamson
- 17. The big picture
- 18. Ecosystem visualisation Stock Payroll Pay Taxes Bills Time Tracking Invoicing Banking Estimates Expenses Budgeting Cashflow File Accounts Receipts
- 19. Ecosystem visualisation Stock Payroll Pay Taxes Bills Time Tracking Invoicing Banking Estimates Expenses Budgeting Cashflow File Accounts Receipts
- 20. Ecosystem visualisation Stock Payroll Pay Taxes Bills Time Tracking Invoicing Banking Estimates Expenses Budgeting Cashflow File Accounts Receipts
- 21. Ecosystem visualisation Stock Payroll Pay Taxes Bills Time Tracking Invoicing Banking Estimates Expenses Budgeting Cashflow File Accounts Receipts
- 22. It has to Yes! But it has be simple. to do loads. The Paradox
- 26. Laffer curve Revenue 0 Tax rate % 100
- 27. Laffer curve Customer Satisfaction Functionality
- 28. "The world is complex; our tools need to match that complexity." - Don Norman
- 29. "It’s not complexity that’s the problem, it’s bad design" - Don Norman
- 30. Run upstairs thomas_hawk
- 31. E V O L U T I O N
- 32. CREATIVITY PROFICIENCY USABILITY RELIABILITY FUNCTIONALITY Hierarchy of Needs
- 33. Where next? nora kann fliegen
- 34. Ratings User comments Search Usage metrics API Photo gallery User permissions Categories Upload UI Back ups
- 35. User comments Categories Ratings Upload UI User permissions Search API Usage metrics Back ups Photo gallery
- 36. User comments Categories Ratings Strategy Niche audiences, New territory, Join the dots Upload UI User permissions Who benefits? Users, Sales, Marketing, Engineering Search API Profit! New market, Upsell, Reduce overheads Usage metrics Back ups Photo gallery
- 37. Your users are your Product Development
- 38. Your users are your Product Development and Marketing
- 39. Stand out Stéfan
- 40. “Give them something remarkable and make it easy to tell their friends”
- 41. “Give them something remarkable and make it easy to tell their friends”
- 44. Result Over 50% of new signups come via referral Standard conversion rate ~ 20-30% Referred conversion rate ~ 50%