Can Social Networking Build Your Brand?
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The popularity of web applications with a social context has exploded in the last year. This session will look at how social interaction can be applied to a brands online presence to generate a deeper connection with the customer. We will discuss what can be learned from these interactions, how market research can be conducted, and how a brand can enter the conversation without turning its audience off. Presentation by Jason D. Schwartz of http://robberbaronblog.com at SXSWi 2007 Follow him on Twitter: http://twitter.com/jschwa Book him for speaking engagements at: jason AT robberbaronmusic.com Credits: Campari case study originally by Richard MacManus at Read/WriteWeb. Background provided by Andrew Reeve.
![Jason D. Schwartz [email_address] www.robberbaronmusic.com SXSWi 2007 Session](https://image.slidesharecdn.com/can-social-networking-build-your-brand-19915/85/Can-Social-Networking-Build-Your-Brand-1-320.jpg)
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Can Social Networking Build Your Brand?
- 1. Jason D. Schwartz [email_address] www.robberbaronmusic.com SXSWi 2007 Session
- 5. Website
- 6. Website
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- 9. MySpace
- 10. Flickr
- 11. YouTube
- 12. Del.icio.us
- 18. Standard MySpace
- 19. CSS MySpace Full Functionality
- 20. CSS MySpace Broken Functionality