35 Outstanding Tools for Facebook Marketing

Marketing Tools Your shortcut to user acquisition
Category

Category
Advertising
Kit CRM
Kit lets you manage your Facebook
advertising and marketing through a unique
text SMS exchange with an AI personal
assistant.
Use Kit to refresh ads, run your promos, and
get sales numbers when you can't get to a
computer.
Learn More

Category
Advertising
BannerFlow
BannerFlow is an ad image and copy
management / templating solution for all of
your advertising channels.
BannerFlow offers superior asset
management and has templates and tools for
creating and copying ads.
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Category
Advertising
AdRoll
AdRoll is an immensely powerful retargeting
platform that performs cross-device, cross-
platform retargeting on the web, social, and
mobile.
One excellent feature is CRM integration to
ad your emailed prospects to web
retargeting; this way, even if those that aren't
online or haven't been engaged in a while can
still be served your ads anywhere.
Learn More

Category
Advertising
Qwaya
Qwaya is a Facebook ad manager that gives
you the the functionality you've always
wanted from the FB Power Editor like:
audience and ad A/B testing, ad triggers and
rules, templating, organization, and more.
If you find yourself struggling to stay
organized and manage your ads with the
Power Editor, Qwaya is a great solution.
Learn More

Category
Advertising
Perfect Audience
Perfect Audience is a retargeting platform
that allows you to perform dynamic
Facebook, Twitter, and web retargeting.
The dynamic product ads are really neat and
operate much like merge fields in an email
template and they can create cross-device
profiles of users to advertise to them
anywhere.
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Category
Advertising
Kuhcoon
Kuhcoon is a Facebook ad management tool
that performs A/B testing and optimization of
your ad campaigns automatically.
Kuhcoon is especially useful if you don't want
to spend time setting up then hovering over
A/B testing for audiences and ad copy, as it
will algorithmically make adjustments until it
finds the optimal ads.
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Category
Scheduling & Publishing
Post Planner
Post Planner is a suite of Facebook tools built
for discovering, curating, and power
scheduling engaging content on Facebook.
You can buffer your posts into a queue to be
shared at the optimal time, bulk upload
posts, and can curate and re-share trending
images and conversations in your niche.
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Category
Optlook
Optlook gives you control over your blog /
web content's meta information that affects
it's social and sharing properties. How is this
publishing-related? It affects how people
share your published content.
This is a problem you didn't even know you
had - social and OG tagging for pages and
content need to be correct for when others
share your content; otherwise, images and
descriptions may be lost. Learn More

Category
Gain
Gain gives your team a social media
publishing and approval workflow.
If you have multiple people touching pieces of
social content and managing your publishing
calendar, Gain helps to manage review,
approval, and posting.
This solution works especially well for
agencies and creative freelance teams.
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Category
Sendible
Sendible is an all-in-one social management
suite with some great publishing tools like:
cross-channel publishing, automated posting
via RSS, post re-cycling, and bulk uploads.
Sendible has a social CRM, social inbox, and
many more features and is really a full social
management solution; but they happen to do
publishing and automation quite effectively.
Learn More

Category
Buffer
Buffer is an scheduling and publishing tool
for all of your social accounts. Great for
managing multiple accounts at once and
publishing to many accounts at a time, it's
the queueing tool of choice for a large
amount of individuals and teams.
Buffer also recommends content for curation,
though I suggest adding your own RSS
streams in there to supplement their
suggested content and add your own flair. Learn More

Category
dlvr.it
Dlvr.it is a publishing automation solution
that focuses around linking your RSS feeds,
social streams, and other custom inputs and
then publishing them across channels via
schedules, rules, and automation.
Dlvr.it will auto hashtag your posts in
addition to automatically posting them, so
you can get back to engaging rather than
posting.
Learn More

Category
OnlyWire
OnlyWire's primary functionality is to post to
multiple (up to 50) different social networks
at once. This happens either via RSS,
automation, or developer API access.
Try using OnlyWire to syndicate content from
your specialized niche social accounts to your
primary distribution channels to show how
diversified your engagement is.
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Category
App & Contest Creators
AgoraPulse
Offering far more than just contest apps,
AgoraPulse is a powerful moderation,
monitoring, and analytics tool for your
Facebook and Twitter accounts.
Create and run quizzes, polls, as well as
create micro-pages with their 10 app types.
The moderation (for your pages) and
qualification (for the apps) tools are
powerful and they will auto-moderate your
pages when you aren't around. Learn More

Category
Tabfoundry
Tabfoundry is a complete, drag-and-drop tab
builder for your Facebook pages. Create
entirely customizable pages with custom
fonts, forms, images, and imported feeds.
Tabfoundry’s tab editor and wizard is one of
the smoothest around and really gives you
the creative control you need to quickly and
easily create promotional lead capture pages
on Facebook.
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Category
WooBox
WooBox is a very complete contest app and
tab management solution. In addition to
having 13 interactive promotion types, you
can create and manage static tabs as well as
promote and run Facebook ads that interact
directly with your apps on WooBox.
What's more, everything is analyzed together,
so you understand the ROI of your ads on
your promotions' engagement numbers.
Learn More

Category
Heyo
Heyo is a drag-and-drop contest builder for
Facebook.
Easily create mobile-optimized campaigns
that run in your timeline and newsfeed or
create un-lockable promotions based on
engagement (you can even add purchase
buttons via PayPal).
Learn More

Category
Kontest
Contest has 33 promotion types that include
quiz, survey, and enter-to-win. There are also
interactive apps and games.
One of their best features is that Kontests are
embedded within a micro-site for your
promotion, which is then shared anywhere;
rather than being built "Facebook-Native"
your promotion is web first, then ported to
your channels of choice. This is advantageous
as you have more presence and information
surrounding your contests.
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Category
PageYourself
PageYourself brings you their "F Site".
Essentially, a website embedded within
Facebook that you can use for anything from
a fully functioning and independent site to
contests, landing, or about pages.
With a drag-and-drop editor and professional
templates, you can create your complete or
mini-site in no time.
Learn More

Category
Pagemodo
Pagemodo is a hybrid page and post design
tool meets publishing solution meets contest
app and tab creator.
It's really a full suite of Facebook
management tools; because of this, running a
contest from within the same branding,
publishing, and design solution gives you a
consistency across promotions and profiles
that is second-to-none.
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Category
Social Monitoring
Sprout Social
Sprout is a social inbox and monitoring
solution that focuses primarily around 2
things: one, allowing you to see and engage
with conversations and two, reporting.
Sprout also acts as a social support / ticket
creation and management system for your
team. The reporting features are what really
separate Sprout from other solutions; their
presentation and metrics aggregation are
excellent. Learn More

Category
Social Monitoring
Firehose
Firehose is a social monitoring solution for
Facebook and Twitter that allows you to see
mentions across your streams. See full
conversations and context and get alerts via
email about pending / unresolved messages.
One of the coolest features of Firehose is the
integrated, custom knowledge base that you
can save social conversations, questions, or
answers from your conversations. Users can
search this subdomain for relevant questions
& answers that you have saved.
Learn More

Category
Social Monitoring
Mention
Mention scours the web for references to the
filters, keywords, or @accounts that you
specify. Choose which channels to include in
each filter and what social accounts to
associate with those alerts.
You can respond directly from the app and
from any of the associated accounts. Mention
is a great way to filter and stay on top of your
social engagement without getting lost in the
noise. Learn More

Category
Social Monitoring
Trackur
Trackur gives you some pretty high-level
insights on your brand mentions and
conversations surrounding your products and
channels.
What sets Trackur apart is that it really does
emphasize filtering conversations at a high
level so that you know who it's important to
engage with based on Klout, sentiment, and
influence rankings. It’s a really good solution
to make high-level engagement decisions. Learn More

Category
Social Monitoring
Brand24
Brand24 provides keyword tracking, filtering,
and reporting. Get automated PDFs of
conversations surrounding your brand,
sentiment, and data groupings.
Brand24 also lets you keep a 2 week
historical archive of data to help analyze
trends and build more in-depth reports.
Learn More

Category
Content Curation
EveryPost
EveryPost is a combination of both a
publishing and a curation tool. Set up RSS
feeds to be imported, search YouTube, Flickr,
Instagram, and Pinterest, and then post or
schedule the content across your channels
from one interface.
The mobile app is a great publishing solution
as well and is definitely one of the best assets
of EveryPost. It’s one of the easiest ways to
post to multiple accounts from a phone. Learn More

Category
Content Curation
Curata
Curata is one of the most complete curation
solutions around. It combines custom
streams, automated filtering and tagging,
along with publishing to either your CMS,
Buffer, RSS, or socials.
With a machine-learning algorithm that
algorithmically adapts to your curation /
approval style, you will find curating
becoming easier and easier every day.
Learn More

Category
Content Curation
Inbound.li
Inbound.li is a custom content curation
solution to help you find content that meets
your exact format and length desires. Filter
by piece length, content type then either
schedule or place into a list for export for
further processing.
Inbound.li performs analysis of the entire
source piece for length, keyword density, and
other analysis. Your custom algorithm is
tweaked by their team to create an incredibly
intelligent curation process.
Learn More

Category
Content Curation
Swayy
Swayy is a two-part content curation app and
personalization platform (platform is more
for developers). On the curation side, it
analyzes your profiles to see which tags apply
the best then recommends content that is a
great fit.
One of Swayy's strongest features is their
tagging and attribution features in the
publish box - easily tag the author and add
relevant hashtags in just one click. Learn More

Category
Content Curation
Scoop.it
Scoop.it is a curation / micro-site generator
with lots of features. Create topic-based
content boards and streams, tag content,
schedule, and create complete content
campaigns from your dashboard.
One good use of the service would be to
create a curated topic where you want to
become a thought-leader, then share that
resource-rich page with your networks.
Learn More

Category
Analytics
Facebook Insights
It's easy to recommend 3rd-Party solutions
but you really should consider making full
use of Facebook's Page Insights in addition to
(if not before) jumping to another solution.
You can get some solid information on
engagement numbers, ad performance,
demographics, and when the best time to
post is based on your following. This said, it's
clearly not everything you could ever want or
there wouldn't be so many additional services
out there!
Learn More

Category
Analytics
EdgeRank Checker is a competitor and post
analysis tool that gives you optimization
recommendations is "Plain English". That's to
say, you will know exactly what to do next
after getting a recommendation.
Learn when to post, what types of content
and sources perform the best, and analyze
your negative feedback to see what went
wrong with a post.
Learn More
EdgeRank Checker

Category
Analytics
SumAll
SumAll is an incredible analytics platform for
generating reports and comparing data
between your multiple channels. You can
connect Facebook and dozens of other (non-
social and social) accounts to then create
beautifully easy-to-use line charts.
SumAll is a great solution to derive
meaningful relationships between your
datasets rather than just have vanity metrics
and reporting. There are also some
engagement and publishing features as well.
Learn More

Category
Analytics
True Social Metrics combines nearly every
social channel you are likely on into one
dashboard, showing metrics side-by-side and
in graph format.
Analyze trends and perform content,
audience, and competitive analysis on your
social channels.
Learn More
True Social Metrics

Category
Analytics
Fanpage Karma
Fanpage Karma provides post, audience, and
competitor analysis for multiple social
accounts. Dive deep into your post and
engagement metrics with their full-featured
dashboard.
One way that Fanpage Karma differentiates
itself is by helping to analyze the ROI and
results of your ad spend on the channels.
Learn More

Analytics
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35 Outstanding Tools for Facebook Marketing