Replay the Live Event: http://cs.co/90018H8tt Join the TechWiseTV team and find out how new Cisco Connected Mobile Experiences (CMX) capabilities unlocked by Cisco Mobility Services Engine (MSE) 10.0 and hyperlocation solutions deliver invaluable customer insights. Listen in as mobility experts dive deep into the smartest ways to combine Bluetooth low-energy beacons and Wi-Fi to engage customers in exciting new ways. Don’t miss this chance to see what it takes to make location-based analytics a reality in your business. See the Cisco Connected Mobile Experiences (CMX) TechWiseTV Episode: http://cs.co/90028H8Ao

1. Cisco CMX Delivers
High Accuracy Location
Darryl Sladden
November 16, 2016

2. • Cisco dominates the exploding Indoor-LBS space
• Competitors losing or playing catchup
• No Single technology delivers for all use cases
• with Cisco; you win on red
• with Cisco; you win on black
• with Cisco; you win on Green
• This is just the beginning; Cisco is
• Expanding on multiple technologies
• Expanding on solutions
• Expanding on SW
• Expanding on End-to-End Solution partnerships
Indoor LBS Insight & Outcomes

3. No Single Technology Delivers for All Use Cases
Aligned with
Customer Need &
Use Case Preferences
• Navigation / Wayfinding
• Proximity Marketing
• Analytics / Insights
• Space Utilization
• Asset Tracking
• etc
Wi-Fi
• HW: AP37/3800, module, ant, …
• SW: CMX
• Apps: navigation & wayfinding,
content mgmt., ...
• Partnerships: Phunware, Rifinity,
tags, CCX, others
• Services: TAC, AS
BLE
• HW: Beacon Point
• SW: CMX Beacon Center
• Apps: navigation & wayfinding,
content mgmt., …
• Partnerships: Phunware, others
• Services: TAC

4. Indoor Location Accuracy Continuum
GOOD BETTER BEST
Greater Location Granularity
Increased Business Value

5. GOOD
GOOD
Detect Presence of Wireless Device
Business Value
• Easy Guest Wi-Fi Access and Engagement
• Document number and types of devices, repeat and unique
visitors, time of day, and dwell time in venue with Presence
Analytics.
Entry Points
• CMX Cloud or On-Premise

6. BEST
BETTER
Detect Wireless Device and Locate on Map
Business Value
• Capture number and types of connected devices, repeat and
unique visitors, and dwell times in venue, area, floor, and
zones. With ecosystem partner, place on map and determine
most common paths
• Test marketing campaigns and venue changes
Next Steps
• Create digitized map in-house or with ecosystem partner
• Location accuracy determined by deployment
• Add ecosystem partner for added functionality

7. BEST
High accuracy location for analytics/engagement
Business Value
• Highly granular customer engagement and analytics
Next Steps
• Cisco High Accuracy solutions
• Ecosystem partner for industry expertise, functionality
and backend data integration
BEST

8. Enabling High Accuracy Wi-Fi
Client Side Application
Phunware Software or
Cisco DNA or custom
Delivers
mobile experience
Uses Wi-Fi and BLE from
Hyperlocation plus device
sensors to enhance location
and refresh rate
Hardware
Hyperlocation Solution
Module
and/or Antenna
Applies to
Aironet AP3700 &
other AP 3K
Uses 16 to 32
antennas to
determine mobile
client location
Using Wi-Fi for Highly Accurate and Near-Real Time Location

9. What is Hyperlocation?
Indoor Wi-Fi Client
Location Solution
Accuracy  1-3 meters
Network-based
RSSI & AoA
Latency:
FastLocate  10-20 s (2/5 GHz)
FastLocate  10 s (5 GHz)
Client App < 3 s
•Field Upgradable Module
For AP3600/AP3700
Leverages existing Wi-Fi
network infrastructure
Up to 5 BLE Beacons/AP;
centrally powered/managed
Integrated BLE
Beacon Functionality
AoA Angle of Arrival
BLE Bluetooth Low-Energy
RSSI Receive Signal Strength Indicator

10. Enabling High Accuracy Location
Beacon Points
Client Side Application
Phunware Software
Delivers
mobile experience
Uses BLE from Beacon point
enhance location
and refresh rate
Hardware
Cisco Beacon Point
Applies to
Cisco Beacon
Point
Using BLE for Highly Accurate and Near-Real Time Location

11. What is Cisco Beacon Solution ?
Client Side Application
Cisco DNA Application or
Phunware Partner ship or
create your own app with SDK
•Beacon Point
Hardware
POE Powered
Fixed Infrastucture
Cloud Management
Software Defined Beacons
Beacon Center
Cloud Based Management

12. CMX Virtual Beacon Solution
• Eliminates battery operated BLE beacons
• Operational Simplicity with virtual beacons
• Proximity Engagement and Indoor
navigation
• Create Software Defined Beacons
Customer BenefitsWhat is it?
• Beacon Point generates BLE beams
• Beacon Center creates virtual beacons and
manages beacon points via Cloud. Priced per
beacon point per year
Cisco
Virtual
Beacon www.cmxcisco.com
CMX

13. CMX Virtual Beacon – Value Proposition
Eliminate battery operated physical beacons
Replace up to eight physical beacons
Add or move virtual beacons with a click
Scale beacon deployment with operational
simplicity
Eliminate RF calibration with
advanced machine learning
Deliver high location accuracy,
Reduced latency

14. Cisco Cloud
Machine learning
and location engine
Beacon Points
Beams | Hear
Location Estimate
BP
BP

15. Simplify Beacons – CMX Cloud Beacon Center
Engagement
Metrics
Manage
Beacon Points
Machine Learning
Across Device Types
Drag and Drop
Virtual Beacons
Create
Proximity Message

16. Use Case Demos
Analytics
& Insights
Space
Utilization
Proximity
Marketing
Navigation/
Wayfinding

17. Cisco Cloud
Machine learning
and location engine
Customer
Cloud
How It Works
Pharmacy
Bakery
Electronics
Clothing
Mobile app with Cisco SDK
Cisco
Beacon Point
1
3
4
2
6
5
Mobile device listens to the BLE
beacons from the Beacon Point1
Cisco Cloud sends location &
map information to the mobile app.3
Cisco cloud interacts with customer
cloud for user, location and content
if required
4
Cisco SDK (integrated into the
mobile app) sends information to the
Cisco cloud
2
When users are in proximity of a
virtual beacon, custom notifications
or URLs can be sent or actions can
be taken
5
Virtual Beacons can be created
anywhere in the coverage area6

18. Cisco Virtual Beacon - Ordering Information
Limited Orderability – USA, Canada
PID / SKU Description List Price
AIR-VBLE1-K9 CMX Beacon Point $695
AIR-CMX-SVC-VBLE* CMX Cloud Beacon Center
Subscription software includes
software support
With multi-year discount
$190 per BP per yr. (12 mos)
$150 per BP per yr. (36 mos)
$130 per BP per yr. (60 mos)
CON-SNT-AIRVBL1K Tech. Support Services 8x5xNBD SNT $20
* AIR-CMX-SVC-VBLE is an option under: AIR-CMX-CLOUD

19. Beacon Point Ordering Page
Beacon Point Ordering
• Service should also be ordered
(8x5xNBD)
• Default mounting option is T Clip
and included.
• CMX Cloud is priced monthly
($15.83 x 12 = $189.63/year)
• CMX Cloud is provided for 1 year
free for Cisco One customers

20. Cisco Point of View – Wi-Fi and BLE
Use Cases Wi-Fi BLE
Triangulation Hyperlocation Physical Virtual
Presence Analytics – Passer-by, Conversion,
Dwell Times
Geofence – Alerts
Location Analytics – Zone Based Position,
Footfall, Traffic Heatmap, Path and Correlation
Location Analytics – Wait/Queue times
Proximity – Messaging, Engagement
Indoor Wayfinding/Navigation (“Turn by Turn”)
*Some use cases can be achieved using multiple technologies. Proximity Messaging, Engagement and Indoor wayfinding/navigation use cases require a mobile app

21. 21© 2016 Cisco Proprietary . All rights reserved.
Total Cost of Ownership
Typical location cost (1000 sq-ft) over 4 years
• Hyperlocation $600
• Beacon Point $660
• BLE Beacon $1860 Navigation+ ($2400) ops. expense*
• BLE Beacon $2060 Proximity + ($4800) ops. expense*
• RSSI $ 100
Notes:
1- Above is cost of List price for Location as add-on to existing WiFi Infrastructure
2- Above TCO is based on a 4-year term (SW lic.) applies to vBLE & BLE Tags.
* “the operational costs of deploying and managing these devices on an ongoing basis can be around $300
per beacon per year”
http://www.cio.com/article/3037354/marketing/6-things-marketers-need-to-know-about-beacons.html
Assumptions & Calculations:
 1AP/2000 sq-ft; AP-AP ~50ft
 Cisco SJ12, 305’x172’ ~50k sq-ft; 25x AP
 Data driving AP density higher
Hyperlocation (HL):
 HL Module list price $500
 HL Antenna list price $499
 MSE ($50) + CMX($150) Lic. $200
 HL cost/AP $1199
 Thus # HL AP/1000 sq-ft = 0.5
 HL cost/1000 sq-ft $600
vBLE Solution / Beacon Point (BP):
 BP list price $695
 Beacon Center Lic. 4 years $450
 Pulling Eth. cable $175
 vBLE cost/2000 sq-ft $1320
 BP cost/1000 sq-ft/4 yrs $660
BLE Beacon
 BLE beacon ~±3m (10’) = HL/BP accuracy
 R=6.6 ft, Area=304 sq-ft (R=3m, A=28 sq-m)
 Per 2000 sq-ft: 1xHL/BP or 7 BLE tags
 Thus # tags/1000 sq-ft ~ 4 proximity
 If triangulation vs. proximity ~ 2 navigation
 Beacon List Price ~$100x (2-4= $200-$400)
 Beacon cost 1000 sq-ft = $200-$400
 SW: 2 person/1k sq-ft x 10 notifications/day
x5days/wk x 52 wk/yr @ $20k/250k (Aruba)
notifications = $416/yr x 4 years ~$1660
 BLE Tag cost/1000 sq-ft/4 yrs $1860
RSSI
 MSE ($50) + CMX($150) License $200
 HL list additional/AP $200
 Thus # HLAP/1000 sq-ft = 0.5
 RSSI cost/1000 sq-ft $100

22. Thank you for watching.