3. Outline
• The case: Introducing a wiki for knowledge sharing
• The setting and issue
• Our approach
• Models: Gartner hypecycle and Rogers
• Bottom-up strategy
• Top-down strategy
• Main learnings
7. My assignment
Issue: Assigment:
• Our knowledge centre • Help them introduce
needs to add more a wiki to share
value knowledge
• Other groups don’t
use their services
14. How to get this team
to start using wiki’s
for knowledge sharing?
15. Steps we took
Step 1: Identify a suitable first user group
Step 2: Identify and analyse key people
Step 3: Experiment with the tool
Step 4: Turn key people into “evangelists”
Step 5: Turn "evangelists" into trainers
23. Gartner hype cycle
Peak of inflated
expectations
Plateau of
productivity
Slope of
enlightenment
Technology
Trough of
trigger
disillusionment
24. Gartner hype cycle
Peak of inflated
expectations
Microblogging Plateau of
productivity
Slope of
enlightenment Tablet
computer
Surface
computers Virtual worlds
Technology
Trough of
trigger
disillusionment
25. Model of Rogers
Early Early Late
Innovators Laggards
adopters majority majority
26. Linking Rogers and Gartner
Peak of inflated
expectations
Plateau of
productivity
Slope of
enlightenment
Technology
Trough of
trigger
disillusionment
Innovators Early Early Late Laggards
adopters majority majority
34. Steps we took
Step 1: Identify a suitable first user group
Step 2: Identify and analyse key people
Step 3: Experiment with the tool
Step 4: Turn key people into “evangelists”
Step 5: Turn "evangelists" into trainers