Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Maslow

1,490 views

Published on

Die Maslow'sche Bedürfnispyramide ist ein hervorragendes Instrument zur besseren Einschätzung und Wertschätzung von Gesprächspartnern.

Published in: Leadership & Management
  • Sie können Hilfe bekommen bei ⇒ www.WritersHilfe.com ⇐. Erfolg und Grüße!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Maslow

  1. 1. Die Bedürfnispyramide nach Maslow BERKEMEYERUnternehmensbegeisterung 5 4 3 2 1
  2. 2. Information zur Person Maslow • Abraham Harold Maslow (* 1. April 1908 in Brooklyn, New York City; † 8. Juni 1970 in Menlo Park, Kalifornien) • US-amerikanischer Psychologe • Gilt als ein Gründervater der Humanistischen Psychologie • Studium an der University of Wisconsin-Madison, wo er 1930 den Grad des B.A. und 1931 den des M.A. erhielt und 1934 in Psychologie promoviert wurde • 1937: Professur am Brooklyn College der City University of New York • 1951 Wechsel nach Boston zur Brandeis University • 1967 Ehrung als "Humanist des Jahres" Quelle: Wikipedia
  3. 3. 5 4 3 2 1Essen, Trinken, Schlafen, Sexualität (Überleben) Sicherheit, Altersversorgung, Geborgenheit, Stabilität, Strukturen, Ordnung, Grenzen, Sparen (Existenzabsicherung) Soziale Kontakte, Freundschaft, Wertschätzung, Zuwendung, Gruppenzugehörigkeit (Gemeinschaften, Partnerschaft) Macht, Prestige, Statussymbole, Erfolg, Anerkennung, Luxus, Image, Bedeutung (Geltung verschaffen) Kultur, Ästhetik, Spiritualität, Entwicklung, Selbstverwirklichung, Wachstum (arbeitet laufend an sich) Bedürfnispyramide nach Maslow Physiologische Grundbedürfnisse Sicherheitsbedürfnis Soziales ("Wir"-) Bedürfnis Ich-/Prestigebedürfnis ("Äußeres Ich") Bedürfnis nach Selbstverwirklichung ("Inneres Ich")
  4. 4. Hintergründe zur Bedürfnispyramide Maslow hat aus seinem Menschenbild heraus ein Stufenmodell der Motivation (Bedürfnispyramide) entwickelt, welches sich in fünf Stufen unterteilt. Die physiologischen Bedürfnisse (Nahrung, Wärme etc.) sind die grundlegendsten und mächtigsten unter allen: "Die Bedürfnisse, die man gewöhnlich als Ausgangspunkt der Motivationstheorie benützt, sind die so genannten physiologischen Triebe." Danach folgen, sofern die physiologischen Bedürfnisse weitgehend bedient sind, Sicherheitsbedürfnisse. Unter Sicherheitsbedürfnissen (2. Stufe) wird "Sicherheit, Stabilität, Geborgenheit, Schutz, Angstfreiheit, Bedürfnis nach Struktur, Ordnung, Gesetz, Grenzen, Schutzkraft" verstanden. Als Nächstes entstehen soziale Bedürfnisse (3. Stufe). "Wenn sowohl die physiologischen als auch die Sicherheitsbedürfnisse zufrieden gestellt sind, werden die Bedürfnisse nach Liebe, Zuneigung und Zugehörigkeit auftauchen…" Im weiteren Verlauf können Bedürfnisse nach Achtung (4. Stufe) und Selbstverwirklichung (5. Stufe) bedient werden. Quelle: Wikipedia
  5. 5. Hintergründe zur Bedürfnispyramide Maslow behauptet, dass es reale psychologische und funktionale Unterschiede zwischen den "höheren" und "niedrigeren" Bedürfnissen gebe. Die höheren Bedürfnisse zeichnen zwar den Menschen (beispielsweise im Gegensatz zum Tier) spezifisch aus, sind aber nicht zwingend zu seinem Überleben notwendig. Die Bedürfnisse können auch nach Defizitbedürfnissen (niedrigen Bedürfnissen) und Wachstumsbedürfnissen (höheren Bedürfnissen) unterschieden werden. Defizitbedürfnisse müssen erfüllt sein, damit Zufriedenheit entstehen kann, die zusätzliche Erfüllung der Wachstumsbedürfnisse bedeutet über Zufriedenheit hinausführendes Glück. Erst wenn die Defizitbedürfnisse sicher befriedigt sind und sich auf physischer Ebene Zufriedenheit in Form von höherer Lebenserwartung, weniger Krankheit und einer besseren Ernährungssituation einstellt, treten die Wachstumsbedürfnisse, die zuvor subjektiv weniger dringlich waren, in den Vordergrund. Ihre Befriedigung wiederum führt zu tieferem Glück, Gelassenheit, Reichtum des inneren Lebens und verstärkter Individualität. Des Weiteren haben die höheren Bedürfnisse und ihre Befriedigung erwünschte bürgerliche und soziale Folgen. Quelle: Wikipedia
  6. 6. Nutzen (Anm. von Robert Berkemeyer) Der konkrete Nutzen der Betrachtungsweise von Maslow liegt in einem besseren Verständnis eines Gesprächspartners. Hieraus ergeben sich bei der kommunikativen Anwendung des Maslow-Modells zwei mögliche Dimensionen der Kommunikationsqualität: Erstens eine deutliche Verbesserung der Kommunikation, weil auf die geäußerten Bedürfnisse und Gefühle des jeweiligen Gesprächspartners besser eingegangen werden kann. Dies ermöglicht erfolgreichere und für beide Kommunikationspartner gewinnbringende kommunikative Lösungen. Im zweiten Fall besteht aber auch die Möglichkeit einer manipulativen Nutzung des Modells. Hier kann versucht werden, einen Gesprächspartner über seine erkannten Grundbedürfnisse zu seinem Nachteil zu beeinflussen. Bekannte Nutzungen dieser Manipulation sind die Werbung (z.B. unter dem Stichwort "Sex sells") sowie der Verkauf. Gerade in Verkaufssituationen ist die Grenzlinie zwischen den tatsächlichen Bedürfnissen eines Kunden (z.B. ein Sicherheitsbedürfnis, das zum Abschluss einer passenden Versicherung motiviert) und der sich aus einer manipulativen Beratung ergebenden überzogenen Produktlösung (z.B. eine Überversicherung) fließend.
  7. 7. Copyright Kopieren erlaubt! Die Nutzung und Veröffentlichung dieser Präsentation mit Angabe des o.g. Links wird hiermit von mir ausdrücklich erlaubt. Die enthaltenen Sachinformationen zu Abraham Maslow stammen von Wikipedia. Die Grafik wurde von Robert Berkemeyer erstellt und darf auch einzeln unter Angabe der Quelle genutzt werden. Persönlichkeitsentwicklung Kommunikation Kundenorientierung Coaching Robert Berkemeyer Ückendorfer Str. 12 45886 Gelsenkirchen Telefon 0209 98039830 Mobil 0173 2865790 info@unternehmensbegeisterung.com www.unternehmensbegeisterung.com Unternehmensbegeisterung BERKEMEYER

×