(Part 1 of 6) Top Google ranked "Search Engine Optimization Expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include how search engines think, factors to increasing your authority and various tools & tactics for online success.
5. @Rob’s Geek Cred
@Rob
WordPress
Plugin
Developer
<>
#IRC Operator
@Zeppo
Former
Board of
Directors
Information Management
Staff Sergeant
US Air Force
Software as a Service
Architect / Growth Hacker
CC Creative
Commons
Contributor
Wikipedia
Editor
PATENT APPLICATION
#US20060294199
Systems &
Methods for a
Standard Web
Platform
6. Google Search Engine Optimization Expert
@Rob Bertholf | Search Engine Optimization Expert
rob.bertholf.com
Hi, I’m @Rob on Twitter. California guy living in
Honolulu, Hawaii the last 10 years. I teach at
University of Hawaii’s PNM program and I am
passionate about Development, Social Marketing
Strategy, Web Analytics & Conversion optimization.
Search engine optimization - Wikipedia
en.wikipedia.org/wiki/Search_engine_optimization
About 22,500,000 Results
7. Pacific New Media
@pacificnewmedia
Follow @PacificNewMedia
Excited to speak at #Clarity15
on #SEO #KPI’s & Reporting!
Rob Bertholf
@Rob
Follow @Rob
Excited to speak at #UHPNM
on #SEO & #ContentMarketing!
15. Browser
http://www.google.com
What is a search engine?
A search engine is a program that searches
for and identifies items in a database that
correspond to keywords or characters
specified by the user, used especially for
finding particular sites on the World Wide
Web.
16.
17.
18. Browser
http://www.google.com
What is an organic listing?
Organic search results are listings on search
engine results pages that appear because of
their relevance to the search terms, as
opposed to their being advertisements. In
contrast, non-organic search results may
include pay per click advertising.
32. On average, we conduct 12 billion searches per
month on the web in the United States.
(Comscore, July 2014)
44% of online shoppers begin
by using a search engine.
(Interconnected World: Shopping and Personal Finance, 2012)
93% of online experiences begin with
search engines.
(Interconnected World: Shopping and Personal Finance, 2012)
98. Web Browser (Free)
Email (Free)
Analytics (Free)
Toolbars (Free)
Search Engine (Free)
chrome://voicesearch/
Mobile Phone
99.
100. Browser
http://www.google.com
some search phrase
Website 1 - Search Engine Optimized Site
http://domain1.com
This site is designed for search engines to love it!
Website 2 - Search Experience Optimized Site
http://domain2.com
This site is designed to engage visitors and provide them with value.
101. Browser
http://www.google.com
some search phrase
Website 2 - Search Experience Optimized Site
http://domain2.com
This site is designed to engage visitors and provide them with value.
Website 1 - Search Engine Optimized Site
http://domain1.com
This site is designed for search engines to love it!
Factors include: CTR, Bounce Rate, Time on Site, Micro
Interactions, Social Validation/Shares, etc.