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6 Aprendizajes del
Selfie de Ellen
#1 Conéctate con Influenciadores
Hecho
Ellen DeGeneres es extremadamente popular en TV,
pero en el cine, no tanto.
En esta foto logró establecer una relaci...
#2 Comparte tus Eventos
Hecho
Ellen incrementó su base de seguidores en Twitter un 10% 
en 4 dias compartiendo lo que pasaba en el Oscar.

Aprendi...
#3 Construye una Audiencia
Hecho
Ellen DeGeneres utiliza los medios tradicionales para 
construir una audiencia en las Redes Sociales.  Actualmente 
...
#4 Reutiliza los Contenidos
Hecho
Ellen DeGeneres re-empaquetó los mismos contenidos para
distintos formatos. Utilizó el mismo contenido para TV,
Yout...
#5 Realiza Promociones Cruzadas
Hecho
El autoretrato fue tomado con un teléfono Samsung y es
parte de un acuerdo de promoción firmado entre la empresa
Sur...
#6 Utiliza una Plataforma Adecuada
Hecho
Debido al tamaño de la audiencia de la presentadora Twitter
tuvo un colapso de sus sistemas. Afortunadamente este
sh...
Más Información
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6 Aprendizajes del Selfie de Ellen en el Oscar

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Ellen DeGeneres hizo un gran revuelo en la entrega de los Oscar, haciendo un autoretrato o "selfie" con un montón de estrellas de cine. Inmediatamente lo publicó en twitter y le pidió a todos los televidentes que le ayudaran a romper el récord de re-tweets.

En menos de una hora el tweet fue compartido más de un millón de veces, rompiendo el récord previo establecido por Obama en su re-elección. Entiendo que el Oscar es el evento más visto en el mundo, y que se mueve mucho dinero en publicidad. Es poco probable que en tu empresa tengas el chance de organizar o participar en un evento de este tamaño, pero igual creo que hay unos aprendizajes valiosos de este "selfie".

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6 Aprendizajes del Selfie de Ellen en el Oscar

  1. 1. 6 Aprendizajes del Selfie de Ellen
  2. 2. #1 Conéctate con Influenciadores
  3. 3. Hecho Ellen DeGeneres es extremadamente popular en TV, pero en el cine, no tanto. En esta foto logró establecer una relación con personas fuera de su ámbito de influencia. Aprendizaje Define una lista de personas clave en tu industria y haz una estrategia para relacionarte con ellos. Consigue que te mencionen en su blog, que te inviten a sus eventos. Busca incrementar tu alcance relacionandote con los líderes en influencia. #1 Conéctate con Influenciadores
  4. 4. #2 Comparte tus Eventos
  5. 5. Hecho Ellen incrementó su base de seguidores en Twitter un 10%  en 4 dias compartiendo lo que pasaba en el Oscar. Aprendizaje   La próxima vez que organices un evento, define una  estrategia para documentar el evento digitalmente.   Tu objetivo es aprovechar la inversión del evento para que  generes conversaciones en las Redes Sociales y aumentes  tu base de seguidores. #2 Comparte tus Eventos
  6. 6. #3 Construye una Audiencia
  7. 7. Hecho Ellen DeGeneres utiliza los medios tradicionales para  construir una audiencia en las Redes Sociales.  Actualmente  es la 12ava persona con más seguidores en Twitter. Aprendizaje Construye una audiencia de seguidores de tu empresa, que  te ayuden a multiplicar tus esfuerzos de publicidad y  mercadeo. Dedícale recursos a crear conversaciones de valor para tus  seguidores.  Nutre tus redes y está atento a sus  conversaciones. Tu objetivo es contar con fanáticos que defiendan tu  empresa y tu negocio. #3 Construye una Audiencia
  8. 8. #4 Reutiliza los Contenidos
  9. 9. Hecho Ellen DeGeneres re-empaquetó los mismos contenidos para distintos formatos. Utilizó el mismo contenido para TV, Youtube, Twitter, en el sitio web, y además ganó presencia en Instagram. Aprendizaje Utiliza los mismos contenidos en distintos formatos. Por ejemplo de una presentación interna en tu empresa puedes sacar una entrada en SlideShare, una entrada en el blog, un tweet por cada lámina e incluso un video para Youtube. El objetivo es llegar a tu audiencia por donde le sea más cómodo. #4 Reutiliza los Contenidos
  10. 10. #5 Realiza Promociones Cruzadas
  11. 11. Hecho El autoretrato fue tomado con un teléfono Samsung y es parte de un acuerdo de promoción firmado entre la empresa Surcoreana, ABC, el Oscar y Ellen De Generes. En este acuerdo se pusieron de acuerdo varias empresas que no compiten entre sí para hacer promociones en conjunto y lograr un efecto multiplicador. Aprendizaje Busca empresas que estén dispuestas a compartir los costos de promoción para lograr un mayor alcance. Si tu negocio es una tienda de ropa, puedes buscar una peluquería. Lo importante es que encuentres empresas relacionadas que te permitan incrementar el alcance y ofrecer soluciones más completas a tus clientes. #5 Realiza Promociones Cruzadas
  12. 12. #6 Utiliza una Plataforma Adecuada
  13. 13. Hecho Debido al tamaño de la audiencia de la presentadora Twitter tuvo un colapso de sus sistemas. Afortunadamente este shutdown sólo duró unos minutos y luego se restableció ofreciendo el servicio a todos los usuarios. Aprendizaje Para evitarte sorpresas indeseables es recomendable que pruebes en pequeña escala antes de hacer una gran inversión. Verifica que el canal o medio que vas a utilizar soporte la demanda que estás esperando y un poco más. #6 Utiliza una Plataforma Adecuada
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