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Social Media
 Masterclass Deel 4/4:
Online Business Models

        Drs. Robin Effing




     Twitter: @robineffing
Programma
Programma
               10 januari 2012

  1: Social Media & Mobile: Trends en
                impact
               17 januari 2012

   2: Social Media als bindmiddel:
  Bereiken, betrekken en binden van
        klanten bij jouw merk.
               24 januari 2012

       3: Social Media Strategy
               31 januari 2012

4: Online Business Models: kansen in de
            nieuwe wereld.
contents
   LONG TAIL
 POWER OF FREE
BUSINESS MODELS
  EVALUATION
Selling Less To More
# of sales




             # of products
Virtual Goodies
Virtual Goodies
contents
   LONG TAIL
 POWER OF FREE
BUSINESS MODELS
  EVALUATION
contents
   LONG TAIL
 POWER OF FREE
BUSINESS MODELS
  EVALUATION
Free books
POWER OF FREE

Free 1: Direct Cross-
      Subsidies


      Source: Chris Anderson, Free, 2010
POWER OF FREE

Free 1: Direct Cross-
      Subsidies
POWER OF FREE

Free 1: Direct Cross-
      Subsidies
POWER OF FREE

Free 2: The Three Party
        Market


       Source: Chris Anderson, Free, 2010
POWER OF FREE

Free 2: The Three Party
        Market
POWER OF FREE

Free 2: The Three Party
        Market
POWER OF FREE

Free 2: The Three Party
        Market
POWER OF FREE

Free 3: Freemium



    Source: Chris Anderson, Free, 2010
POWER OF FREE

Free 4: Nonmonetary
       Markets


     Source: Chris Anderson, Free, 2010
contents
   LONG TAIL
 POWER OF FREE
BUSINESS MODELS
  EVALUATION
contents
   LONG TAIL
 POWER OF FREE
BUSINESS MODELS
  EVALUATION
Questions

Twitter: @robineffing
Slides: slideshare.net/robineffing

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