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CONE P T ,
NAT URE
AND
P URP OS E
OF
MA N A G E ME N
1. INTRODUCTION TO
     MANAGEMENT
2.   DEFINITION
3.   MEANING OF MANAGEMENT
4.   FUNCTIONS OF MANAGEMENT
5.   NATURE OF MANAGEMENT
6.   PRINCIPLES OF MANANGEMENT
 One of the most important
  human activity.
 Essential to ensure
  coordination of individual
  efforts.
 Denotes the processes of
  conducting and managing various
  business activities.
 Art of securing maximum results
  with the minimum efforts for
  maximum prosperity and
  happiness for both employer and
  the employees and provide best
  service to the public.
 It is the art and science of
  organizing and directing human
  efforts applied to control the
Proves
Predicts
Defines
Measures &
Utilizes knowledge
Feels
Guesses
Describes
Expresses
Communicates &
Practices
It requires skill


Knowledge


Development of a positive
attitude
 It is the creation and
  maintenance of an internal
  environment in an enterprise
  where individuals, working in
  groups, can perform efficiently
  towards the attainment of
  group goals.
 When the principles and
  practices of management are
  applied to the pharmaceutical
  industry and drug store, it is
It is a process of designing and
 maintaining an environment in
    which individuals, working
together in groups, accomplish
          selected aims.
    in oThER WoRds, “iT is ThE
    accomplishment of goals
         ThRoUgh oThERs”.
 Means different in different
  aspects:
    As a collective noun: group of
     person
    As a verb: means a process.
 Interpreted as:
    1. An activity
    2. A process
    3. A discipline
 Getting things done through and
  with people informally organized
  group.
 A manager performs the following
  activities:
    i. Interpersonal activities:
       Interacts with his
       subordinates (motivates), his
       superiors and with people
       outside the organization
ii. Decisional activities: Initiating
  new projects, allocating
  resources and bargaining with
  outsiders.

iii. Informative activities:
  Regular communication with
   people inside and outside the
   organization.
  Receives and gives
   information concerning the
 Involves series of interrelated
  functions.
 Consists of:
    Setting the objectives of the
     organization.
    Taking steps to achieve the
     objectives.
• Consists of planning, organizing,
  staffing, directing and controlling.
i. Social process: Interaction
     among people (relationship).
ii. Integrated process: Brings
     together human physical and
     financial resources.
iii. Continuous process: involves
     continuous identifying and
     solving problem.
 Identified as an organized body of
  knowledge which can be learnt
  through teaching and training.
 Principles and practice of
  management being identified.
 Knowledge being imparted to
  others.
 Popularity being identified by the
  admissions into the institutes of
  training and management.
 Refers to the group of persons
  occupying managerial positions.
 All the managers are collectively
  known as management.
 Types of managers:
    i. Family managers: Have become
       managers by virtue of their
       being the owner or relatives
       of the owner of the company.
ii. Professional managers:
  have become managers by
  appointment on account of
  their degree or diploma in
  pharmacy.

iii. Civil servants: manage
  public sector
  undertakings.
 Managerial functions include
  planning, organizing, staffing,
  leading & controlling.
 Applies to any kind of
  organization.
 Applies to managers at all
  organization.
 Aim: to achieve the objective.
 It is concerned with
“mAnAgEmEnT is ThE inTEgRATion
 of resources for exceeding the
 company goal by employing 4
 principles:
a. Objectives
b. Effectiveness
c. Resources
d. Integration and Coordination
 “mAnAgEmEnT” shoUld noT bE
  ConfUsEd WiTh “AdminisTRATion”.
 „mAnAgEmEnT‟ REfERs To pRiVATE
  sector. Whereas administration
  REfERs To “pUbliC sECToR”.
 Administration refers to
  executive level of
  management. On the other hand,
  the Management refer to
  middle management level.
1. PLANNING
2. ORGANIZING
3. STAFFING
4. LEADING/DIRECTING
5. CONTROLLING
6. COORDINATION
 Includes defining goals,
  establishing strategy, and
  developing plans to coordinate
  activities.
 Also requires knowledge to
  create, develop & analyze
  opportunities in present as well
  as in future.
 Types:
a. Long run planning
Determining:
 What task has to be done?
 Who is to do them?
 How the tasks are to be
  grouped,
 Who reports to whom, and
 Where decisions are to be made.
Includes:

• Motivating employees
• Directing others
• Selecting the most effective
  communication channel
• Resolving conflicts
 Involves developing of qualified people
  in the various jobs in the organization.
 Needs constant reconsideration similar
  to planning.
 Also includes:
a. Manpower requirements
b. Appraisal and selection of candidates
    for position.
c. Training & development of both-
    candidates & incumbments on the job in
    order to improve their capability &
 Monitoring activities to
 ensure objectives are
 achieved as planned and
 correcting any significant
 deviations.
 Achievement of harmony of
individual efforts towards
the accomplishment of
organizational goals.
NATURE OF MANAGEMENT
1. Universality: Irrespective of
the size nature & location of the
organization

2. Purposeful: Attainment of
organizational goals

3. Social process: Motivation

4. Coordinating force: Orderly
management and avoiding
duplicating and overlapping.
5. Intangible: Unseen force

 6. Continuous process: Cycle of
 management continues for
 achievement of objectives.

 7. Composite process:
Made up of individual ingredients
The whole process is integrative
 and performed in a network
 fashion.

 8. Creative organ: Provides
 creative ideas, new imaginations
 and visions to group efforts.
 Required for successful functioning
  of every organization.
 Effective stimulus for every
  business.

 Includes the following:
 a. Achievement of group goals:
    Mutual coordination &
     cooperation.
    Identification and defining of
b. Optimum utilization of
     resources:
      Forecast of the need for
       machinery, material, money
       and manpower.
      It utilizes the resources, more
       effectively to achieve best
       results.

c.       Reducing cost:
         Effective management leads
          to reduce cost and increase
d. Generation of employment:
  Management helps to satisfy
   the economic and social needs
   of the employees.
e. Maintenance of discipline:
  Due to proper supervision at
   all levels of the
   organization.
f. Designing new products:
  Helps design new products by
   adopting new techniques.
e. Development of the nation:
  Plays an important role in
   economic and social
   development of the country.
  Can help in development of new
   products, adopt new
   technology, utilize the
   resources efficiently and
   earn wealth.
  Wealth increases, the income
   increases and so does the
   standard of living of the
 Henry Fayol (1841-1925), a French
   industrialist suggested the
    following 14 principles of
 management in order to make the
 job of managing more effective:-
1) Division of Work:
  Specialization allows the
    individual to build up
    experience, and to continuously
    improve his skills. Thereby he
    can be more productive.

2) Authority:
  The right to issue
    commands, along with which must
    go the balanced responsibility
    for its function.
3) Discipline:
  Employees must obey, but this is
    two-sided: employees will only
    obey orders if management play
    their part by providing good
    leadership.

4) Unity of Command:
  Each worker should have only
    one boss with no other
    conflicting lines of command.
5) Unity of Direction:
  People engaged in the same
   kind of activities must have
   the same objectives in a single
   plan.
  This is essential to ensure
   unity and coordination in the
   enterprise.
  Unity of command does not
   exist without unity of
   direction but does not
6)    Subordination of individual
      interest (to the general
      interest):
      Management must see that the
       goals of the firms are always
       paramount.

7)       Remuneration:
         Payment is an important
          motivator although by analyzing
          a number of possibilities.
8) Centralization (or
   Decentralization):
   This is a matter of degree
   depending on the condition of the
   business and the quality of its
   personnel.
9) Scalar chain (Line of Authority):
   A hierarchy necessary for unity
     of direction.
   Scalar chain refers to the
     number of levels in the
     hierarchy from the ultimate
     authority to the lowest level in
10)Order:
   Both material order and social
    order are necessary.
   The former minimizes lost time
    and useless handling of
    materials.
   The latter is achieved through
    organization and selection.
11)Equity:
   In running a business a
    „CombinATion of kindlinEss And
    jUsTiCE‟ is nEEdEd.
   Treating employees well is
    important to achieve equity.
12)Stability of Tenure of Personnel:
   Employees work better if job security
      and career progress are assured to them.
    An insecure tenure and a high rate of
      employee turnover will affect the
      organization adversely.
13) Initiative:
    Allowing all personnel to show their
      initiative in some way is a source of
      strength for the organization.
    Even though it may well involve a
      sacrifice of ‘personal vanity’ on the part
      of many managers.
14)Esprit de Corps:
  Management must foster the
   morale of its employees.
  “REAl TAlEnT is nEEdEd To
   coordinate effort, encourage
   kEEnnEss, UsE EACh pERson‟s
   abilities, and reward each
   onE‟s mERiT WiThoUT ARoUsing
   possible jealousies and
   disturbing harmonious
   RElATions.”
F.W.Taylor (1856-1915), “father of scientific management”
  defined the principles of scientific management.
“sCiEnTifiC
mAnAgEmEnT” means
knowing exactly what
we want men to do and
seeing that they do it in
the best and the
cheapest way.
1. Development of true science for
  each element of work:
  Requires scientific study and
   analysis of each element of
   the job.
  Through scientific management
   the best way of doing the work
   can be developed.
  Decisions should be made on
   the basis of facts rather than
Workers should be selected and
 trained in accordance with the
 requirements of the job, to be
 entrusted to them.
Physical, mental and other
 requirements should be
 specified for each job.
Systematic training and
 development programmes
 should be designed to improve
Interest of employer and
  employees should be fully
  harmonized.
 Close cooperation ensures the
  work is in accordance with the
  scientific principle.
4. Equal division of work and
  responsibility
  Management should decide the
   methods of work, working
Management is responsible for
   the supervision of the work
   whereas workers should be
   concerned with the execution
   of the plan.
5. Maximum prosperity for both
   employer and employees:
  Aim of management should be to
   secure maximum prosperity for
   each employee along with the
   employer.
  More output, more profits and more
   salaries for the employees.
6. Mental revolution:


    It means a complete change
     in the outlook of both
     management and workers
     w.r.t their mutual relations
     and in relation to their
     work.
SUMMARY
Concept, nature & purpose of management

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Concept, nature & purpose of management

  • 1.
  • 2. CONE P T , NAT URE AND P URP OS E OF MA N A G E ME N
  • 3. 1. INTRODUCTION TO MANAGEMENT 2. DEFINITION 3. MEANING OF MANAGEMENT 4. FUNCTIONS OF MANAGEMENT 5. NATURE OF MANAGEMENT 6. PRINCIPLES OF MANANGEMENT
  • 4.  One of the most important human activity.  Essential to ensure coordination of individual efforts.
  • 5.  Denotes the processes of conducting and managing various business activities.  Art of securing maximum results with the minimum efforts for maximum prosperity and happiness for both employer and the employees and provide best service to the public.  It is the art and science of organizing and directing human efforts applied to control the
  • 9.  It is the creation and maintenance of an internal environment in an enterprise where individuals, working in groups, can perform efficiently towards the attainment of group goals.  When the principles and practices of management are applied to the pharmaceutical industry and drug store, it is
  • 10. It is a process of designing and maintaining an environment in which individuals, working together in groups, accomplish selected aims. in oThER WoRds, “iT is ThE accomplishment of goals ThRoUgh oThERs”.
  • 11.  Means different in different aspects: As a collective noun: group of person As a verb: means a process.  Interpreted as: 1. An activity 2. A process 3. A discipline
  • 12.  Getting things done through and with people informally organized group.  A manager performs the following activities: i. Interpersonal activities: Interacts with his subordinates (motivates), his superiors and with people outside the organization
  • 13. ii. Decisional activities: Initiating new projects, allocating resources and bargaining with outsiders. iii. Informative activities:  Regular communication with people inside and outside the organization.  Receives and gives information concerning the
  • 14.  Involves series of interrelated functions.  Consists of: Setting the objectives of the organization. Taking steps to achieve the objectives. • Consists of planning, organizing, staffing, directing and controlling.
  • 15. i. Social process: Interaction among people (relationship). ii. Integrated process: Brings together human physical and financial resources. iii. Continuous process: involves continuous identifying and solving problem.
  • 16.  Identified as an organized body of knowledge which can be learnt through teaching and training.  Principles and practice of management being identified.  Knowledge being imparted to others.  Popularity being identified by the admissions into the institutes of training and management.
  • 17.  Refers to the group of persons occupying managerial positions.  All the managers are collectively known as management.  Types of managers: i. Family managers: Have become managers by virtue of their being the owner or relatives of the owner of the company.
  • 18. ii. Professional managers: have become managers by appointment on account of their degree or diploma in pharmacy. iii. Civil servants: manage public sector undertakings.
  • 19.  Managerial functions include planning, organizing, staffing, leading & controlling.  Applies to any kind of organization.  Applies to managers at all organization.  Aim: to achieve the objective.  It is concerned with
  • 20. “mAnAgEmEnT is ThE inTEgRATion of resources for exceeding the company goal by employing 4 principles: a. Objectives b. Effectiveness c. Resources d. Integration and Coordination
  • 21.  “mAnAgEmEnT” shoUld noT bE ConfUsEd WiTh “AdminisTRATion”.  „mAnAgEmEnT‟ REfERs To pRiVATE sector. Whereas administration REfERs To “pUbliC sECToR”.  Administration refers to executive level of management. On the other hand, the Management refer to middle management level.
  • 22. 1. PLANNING 2. ORGANIZING 3. STAFFING 4. LEADING/DIRECTING 5. CONTROLLING 6. COORDINATION
  • 23.  Includes defining goals, establishing strategy, and developing plans to coordinate activities.  Also requires knowledge to create, develop & analyze opportunities in present as well as in future.  Types: a. Long run planning
  • 24. Determining:  What task has to be done?  Who is to do them?  How the tasks are to be grouped,  Who reports to whom, and  Where decisions are to be made.
  • 25. Includes: • Motivating employees • Directing others • Selecting the most effective communication channel • Resolving conflicts
  • 26.  Involves developing of qualified people in the various jobs in the organization.  Needs constant reconsideration similar to planning.  Also includes: a. Manpower requirements b. Appraisal and selection of candidates for position. c. Training & development of both- candidates & incumbments on the job in order to improve their capability &
  • 27.  Monitoring activities to ensure objectives are achieved as planned and correcting any significant deviations.
  • 28.  Achievement of harmony of individual efforts towards the accomplishment of organizational goals.
  • 29.
  • 31.
  • 32. 1. Universality: Irrespective of the size nature & location of the organization 2. Purposeful: Attainment of organizational goals 3. Social process: Motivation 4. Coordinating force: Orderly management and avoiding duplicating and overlapping.
  • 33. 5. Intangible: Unseen force 6. Continuous process: Cycle of management continues for achievement of objectives. 7. Composite process: Made up of individual ingredients The whole process is integrative and performed in a network fashion. 8. Creative organ: Provides creative ideas, new imaginations and visions to group efforts.
  • 34.  Required for successful functioning of every organization.  Effective stimulus for every business.  Includes the following: a. Achievement of group goals:  Mutual coordination & cooperation.  Identification and defining of
  • 35. b. Optimum utilization of resources:  Forecast of the need for machinery, material, money and manpower.  It utilizes the resources, more effectively to achieve best results. c. Reducing cost:  Effective management leads to reduce cost and increase
  • 36. d. Generation of employment:  Management helps to satisfy the economic and social needs of the employees. e. Maintenance of discipline:  Due to proper supervision at all levels of the organization. f. Designing new products:  Helps design new products by adopting new techniques.
  • 37. e. Development of the nation:  Plays an important role in economic and social development of the country.  Can help in development of new products, adopt new technology, utilize the resources efficiently and earn wealth.  Wealth increases, the income increases and so does the standard of living of the
  • 38.
  • 39.  Henry Fayol (1841-1925), a French industrialist suggested the following 14 principles of management in order to make the job of managing more effective:-
  • 40.
  • 41. 1) Division of Work:  Specialization allows the individual to build up experience, and to continuously improve his skills. Thereby he can be more productive. 2) Authority:  The right to issue commands, along with which must go the balanced responsibility for its function.
  • 42. 3) Discipline:  Employees must obey, but this is two-sided: employees will only obey orders if management play their part by providing good leadership. 4) Unity of Command:  Each worker should have only one boss with no other conflicting lines of command.
  • 43. 5) Unity of Direction:  People engaged in the same kind of activities must have the same objectives in a single plan.  This is essential to ensure unity and coordination in the enterprise.  Unity of command does not exist without unity of direction but does not
  • 44. 6) Subordination of individual interest (to the general interest):  Management must see that the goals of the firms are always paramount. 7) Remuneration:  Payment is an important motivator although by analyzing a number of possibilities.
  • 45. 8) Centralization (or Decentralization): This is a matter of degree depending on the condition of the business and the quality of its personnel. 9) Scalar chain (Line of Authority):  A hierarchy necessary for unity of direction.  Scalar chain refers to the number of levels in the hierarchy from the ultimate authority to the lowest level in
  • 46. 10)Order:  Both material order and social order are necessary.  The former minimizes lost time and useless handling of materials.  The latter is achieved through organization and selection. 11)Equity:  In running a business a „CombinATion of kindlinEss And jUsTiCE‟ is nEEdEd.  Treating employees well is important to achieve equity.
  • 47. 12)Stability of Tenure of Personnel:  Employees work better if job security and career progress are assured to them.  An insecure tenure and a high rate of employee turnover will affect the organization adversely. 13) Initiative:  Allowing all personnel to show their initiative in some way is a source of strength for the organization.  Even though it may well involve a sacrifice of ‘personal vanity’ on the part of many managers.
  • 48. 14)Esprit de Corps:  Management must foster the morale of its employees.  “REAl TAlEnT is nEEdEd To coordinate effort, encourage kEEnnEss, UsE EACh pERson‟s abilities, and reward each onE‟s mERiT WiThoUT ARoUsing possible jealousies and disturbing harmonious RElATions.”
  • 49. F.W.Taylor (1856-1915), “father of scientific management” defined the principles of scientific management.
  • 50. “sCiEnTifiC mAnAgEmEnT” means knowing exactly what we want men to do and seeing that they do it in the best and the cheapest way.
  • 51. 1. Development of true science for each element of work:  Requires scientific study and analysis of each element of the job.  Through scientific management the best way of doing the work can be developed.  Decisions should be made on the basis of facts rather than
  • 52. Workers should be selected and trained in accordance with the requirements of the job, to be entrusted to them. Physical, mental and other requirements should be specified for each job. Systematic training and development programmes should be designed to improve
  • 53. Interest of employer and employees should be fully harmonized. Close cooperation ensures the work is in accordance with the scientific principle. 4. Equal division of work and responsibility  Management should decide the methods of work, working
  • 54. Management is responsible for the supervision of the work whereas workers should be concerned with the execution of the plan. 5. Maximum prosperity for both employer and employees:  Aim of management should be to secure maximum prosperity for each employee along with the employer.  More output, more profits and more salaries for the employees.
  • 55. 6. Mental revolution:  It means a complete change in the outlook of both management and workers w.r.t their mutual relations and in relation to their work.