Strategic HR leaders are accustomed to conducting environmental scans of both the internal and the external environment – looking for and interpreting trends and changes in the general business environment, industry practices and developments, technological advancement, demographics, economic changes, and the legal and regulatory environment. We know this is necessary in order to participate as contributing partners in the strategic planning for our organizations, but ... as an HR professional are you considering how “Hollywood” can provide early signs of what’s on the horizon? In this session we take a look at how pop culture, celebrities, and “Hollywood” shape the world of work, influence organizational change, and impact the entire human resources agenda. Paying attention to changes and trends in the pop culture landscape allows HR leaders to take advantage of opportunities while preparing for the threats that may influence their current or future plans. • Objective 1- When the ‘fringe’ becomes mainstream, how does that impact HR? What can we learn from pop culture; the ideas, perspectives, attitudes, images and other phenomena especially as influenced by mass media? • Objective 2 – How do we utilize the PESTEL (political, economic, social, technological, environmental and legal) framework to analyze and monitor the macro environmental factors that impact our organizations? • Objective 3 – What are takeaways for HR in terms of the evolving world of work, the changing view of the family and gender roles, and what can we learn from the “everyone is a star” syndrome?

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Lessons from Hollywood
HR and Pop Culture
@RobinSchooling
#OHSHRM15

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HRCI –Business Management & Strategy (02)
“Interpret information from external sources
related to the general business environment,
industry practices and developments,
technological advances, economic
environment, labor force, and the legal and
regulatory environment, in order to
contribute to the development of the
organization’s strategic plan.”

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SHRM –Functional Area #15
Business & HR Strategy
Behavioral competencies
• Business Acumen
• Critical Evaluation
• Leadership & Navigation
• Consultation
• Communication
• Relationship Management

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Political
PESTEL
Technological Environmental
Economic
Legal
Social

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and HR!

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“...the entirety of ideas, perspectives,
attitudes, images and other phenomena that
are within the mainstream of a given culture
especially Western culture of the early to
mid 20th century and the emerging global
mainstream of the late 20th and early 21st
century. Heavily influenced by mass media,
this collection of ideas permeates the
everyday lives of the society.”
Wikipedia

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television

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art & design

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news (people & places)

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The Hollywood
Model

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The Studio System

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Photo by Sian McArthur

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The Hollywood Model
adapted from “What Hollywood Can Teach Us About the Future of Work” Adam Davidson, New York Times Magazine, May 2015

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The Hollywood Model
• A “project” or “need” is identified
• A team of people with complimentary skills
is assembled
• The team joins together; then disbands
• Benefit for business - adaptable and cost
efficient
• Benefit for employees with in-demand
skills

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Start Up Teams
Building of Apps
Construction Projects
when do we see this?
long-term open-ended jobs
short-term project-based teams
vs.

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Lesson for HR
a new way of work requires a
new way for HR

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On Being
Discovered

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the audition

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the casting call

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the Biebs

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Olivia Benson
(circa 2000)
#LessonsFromSVU
"The Internet is like a
gigantic tape recorder that
just runs 24 hours a day"

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...but also get this
we get this...

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Lesson for HR
it’s time to find your ‘talent’ in
a new way

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The Ladies
and
The Olds

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Women’s work

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New York Times, May 12 2015
“On Tuesday the American Civil Liberties Union
asked state and federal agencies to investigate the
hiring practices of major Hollywood studios,
networks and talent agencies for what the
organization described as rampant and intentional
gender discrimination in recruiting and hiring
female directors.”

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“The A.C.L.U. has detailed statistical and
anecdotal evidence of systemic “overt sex
stereotyping and implicit bias” in letters sent to the
California Department of Fair Employment and
Housing and the Labor Department’s Office of
Federal Contract Compliance Programs.”
thewrap.com, May 2015

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“I Was Told 37 Is ‘Too Old’ for a 55-Year-Old Love Interest”
Maggie Gyllenhaal

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what’s the matter with kids today?
Joan Crawford
“Our Dancing Daughters”
1928

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“Rebel Without a Cause”
1955

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“your cultural
references
confuse me”

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Your references are hopelessly out of date
May 23, 2005

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Lesson for HR
gender and generations
do not present obstacles;
they provide opportunities

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It’s a
Family Affair

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Michael: That's my family, Kay. It's not me.

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Roc
1991

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“A former Ford Motor Co. engineer says in a lawsuit that the
automaker violated his religious freedom when it fired him for
posting an anti-gay comment on the company website.
A year ago, Banks commented on a Ford intranet article
celebrating the 20th anniversary of GLOBE, a group fostering
an inclusive workplace for gay, lesbian, bisexual and
transgender employees, saying Ford has no place promoting
sodomy or “immoral sexual conduct” and should be
“thoroughly ashamed.” Banks claimed the article was an
assault on his religious beliefs.”
Huffington Post, 7/13/2015

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Lesson for HR
don’t merely ask “can we?”...
ask “should we?”

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Everyone’s
a STAR!

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pass the microphone...

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Lesson for HR

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Rock Star SUPERSTAR
Blake Nelson, 2006

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@RobinSchooling robinschooling.com