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Rob Manson, CEO & co-founder - https://awe.media - follow me on twitter @nambor
Immersive Sydney - #WebXRWeek
What is Immersive?
What is Immersive?
What is Immersive?
Who am I?
Rob Manson, CEO & co-founder

https://awe.media
Who am I?
Rob Manson, CEO & co-founder

https://awe.media
The original evangelist for Mixed Reality using open Web Standards
Who am I?
Rob Manson, CEO & co-founder

https://awe.media
The original evangelist for Mixed Reality using open Web Standards
Invited Expert

Who am I?
Rob Manson, CEO & co-founder

https://awe.media
The original evangelist for Mixed Reality using open Web Standards
Invited Expert

W3C

Who am I?
Rob Manson, CEO & co-founder

https://awe.media
The original evangelist for Mixed Reality using open Web Standards
Invited Expert

W3C

Khronos Group

Who am I?
Rob Manson, CEO & co-founder

https://awe.media
The original evangelist for Mixed Reality using open Web Standards
Invited Expert

W3C

Khronos Group

ISO
A brief history of awe…
How did we get here?
How did we get here?
How did we get here?
How did we get here?
How did we get here?
How did we get here?
How did we get here?
How did we get here?
How did we get here?
2017
The web gets
Computer Vision!
What predictions did we get right?
Mixed Reality will be possible in the web

What predictions did we get right?
Mixed Reality will be possible in the web

ARStandards Workshop Seoul, 2010
What predictions did we get right?
Mixed Reality Web Standards test harness

What predictions did we get right?
Mixed Reality Web Standards test harness

isweb3here.com, 2011
What predictions did we get right?
OS-level pose tracking would be released

What predictions did we get right?
OS-level pose tracking would be released

W3C WebVR Workshop, 2016
But getting the timing right

is really hard…
But Tim is only right

if you give up too soon!
Now it’s June 2018 and
#WebXR is here!
So what is XR (Extended Reality)?
Virtual Reality?
The terms virtual worlds, virtual cockpits, and virtual workstations
were used to describe specific projects.
In 1989, Jaron Lanier, CEO of VPL, coined the term virtual reality
to bring all of the virtual projects under a single rubric.
The term therefore typically refers to three-dimensional realities implemented
with stereo viewing goggles and reality gloves.
Myron Krueger - 1991
Image Credit Image CreditImage Credit
Augmented Reality?
Augmented Reality allows the user to see the real world,
with virtual objects superimposed upon or composited with the real world.
1. Combines the real and virtual, 2. Is interactive in real time, 3. Is registered in 3D
Ron Azuma - 1997
Image Credit
Mixed Reality?
Image Credit
Paul Milgram - 1994
Mixed Reality & Holograms?
Image Credit
Extended Reality?
Image Credit
Image Credit
Here’s the different ways

you can interact with
Extended Reality
Extended Reality Interaction Mode – Public
- Whole body in fov
- More spectators
- Limited distribution
Extended Reality Interaction Mode – Personal
- Upper/whole body in fov
- Fewer spectators
- Wider distribution
Extended Reality Interaction Mode – Private
- Extremities or head in fov
- 1-2 direct participants
- Wider distribution & locations
Extended Reality Interaction Mode – Private
- Extremities or head in fov
- 1-2 direct participants
- Wider distribution & locations
This is where
#WebXR plays
Extended Reality Interaction Mode – Intimate x 3
Tethered VR
Mobile VR
Extended Reality Interaction Mode – Intimate x 3
Tethered VR
Mobile VR Mobile AR/MR/XR
Extended Reality Interaction Mode – Intimate x 3
Tethered VR
Extended Reality Interaction Mode – Intimate
- Only extremities in fov
- 1 direct participant
- Pervasive but currently limited distribution
#WebXR
works here
now too
What are the different
types of tracking
3 Degrees of Freedom head tracking (simple 3DoF VR)
This uses IMU/Gyro to track the angle you are looking at
Image Credit
6 Degrees of Freedom head tracking (6DoF VR)
This adds positional tracking so you can also walk around
Image Credit
6 Degrees of Freedom geolocation tracking (Geo AR)
This uses Gyro & GPS so you can move around the world
Image Credit
Fiducial marker tracking (Marker AR)
This uses simple computer vision
Image Credit
Natural image tracking (NFT AR)
This uses more sophisticated computer vision
Image Credit
This works on over
3 Billion browsers
right now!
awe has the only web based
natural image tracking
solution available today
Digital object Natural image
Visual Inertial Odometry (VIO - ARKit/ARCore)
This combines computer vision & IMU sensor data
Image Credit
What does #WebXR deliver?
#WebXR gives you 6DoF tracking
This is delivered by ARCore/ARKit
Image Credit
#WebXR gives simple plane detection
You can fire rays to detect where they intersect a plane
Image Credit
#WebXR gives controller input
You can use hand controllers to reach into your scene
Image Credit
#WebXR gives you access to the camera intrinsics
You can access the projectionMatrix of the camera
Image Credit
#WebXR gives you access to the video frames
You can access the pixels from each frame
Image Credit
#WebXR gives you support for multiple eyes
You can create stereo VR
Image Credit
#WebXR gives you support for multiple eyes
You can create stereo VR & see-thru experiences
Image Credit
Stereo cameras
What doesn’t #WebXR deliver?
(yet)
#WebXR does NOT give you the point cloud
You can not currently access the features detected
Image Credit
#WebXR does NOT give you the real planes
You can not currently work out where planes end
Image Credit
#WebXR does NOT give you wide adoption (yet)
You can not rely on lots of capable browsers in the wild
Image Credit
But #WebXR
has some advantages
previous AR didn’t
Lets look at how
Extended Reality has been

playing out in the market
VR awareness exploded recently!
Because VR has physical “things” to sell
Image Credit
New VR devices captured people’s imagination
The power of the s-curve
Image Credit
But HMD sales haven’t matched the hype
Image Credit
Where are we now?
In reality, VR is a tiny tiny market right now (& so is AR)
Image Credit
ARKit & ARCore brought the s-curve to AR
And distribution is growing quickly because it’s baked in
Image Credit
But look at what’s happening in the global mobile market?
Image Credit
This is where #WebXR comes in!
Image Credit
The proposed WebVR API has evolved into the WebXR API
Image Credit
Mozilla have an XR specific browser
Image Credit
An iOS app now
Image Credit
Chrome have embraced the WebXR API
Image Credit
Android now
Image Credit
Mainstream support arrives in September
Image Credit
Supported devices?
Image Credit
But how long will it take for Safari on iOS to find it’s way?
They took 6 years with WebRTC!
Immersive Computing will become Pervasive
Image Credit
What else is likely in the future?
What are the real market trends?
This will take more than 3-5 years
Image Credit
Mainstream adoption won’t “start” until at least 2020
Image Credit
How long until we get our magic glasses?
But the next wave is already starting…
Video Credit
Standalone devices that deliver stereo see-thru with world tracking
And next wave devices are already here!
Image Credit
The Lenovo Mirage Solo works with #WebXR & is shipping now
Our focus is to make it easy for you to

create & share AR/VR/XR Experiences
Rob Manson, CEO & co-founder - https://awe.media - follow me on twitter @nambor
Using the browser on your
iPhone, Android, Computer & HMD!
Rob Manson, CEO & co-founder - https://awe.media - follow me on twitter @nambor
Image Credit
BTW: If you’re heading to ISMAR this year…
Right now you can try our

#WebXR demos created using awe
Rob Manson, CEO & co-founder - https://awe.media - follow me on twitter @nambor
And we’re releasing our new
#WebXR editor in July
Rob Manson, CEO & co-founder - https://awe.media - follow me on twitter @nambor
Questions / Demos / Discussion
Google WebXR Codelab

https://codelabs.developers.google.com/codelabs/ar-with-webxr/
WebAR Demos
https://magic.awe.io

Create your own for free at https://try.awe.media
WebXR Demos

awe solar system (come and checkout on our devices)

awe anatomy explorer (come and checkout on our devices)

awe room explorer (come and checkout on our devices)
https://googlecodelabs.github.io/ar-with-webxr/final/
https://web-education-ar-demo.appspot.com/
https://immersive-web.github.io/webxr-samples/
https://apainter.webxrexperiments.com/

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Immersive Sydney - #WebXRWeek

  • 1. Rob Manson, CEO & co-founder - https://awe.media - follow me on twitter @nambor Immersive Sydney - #WebXRWeek
  • 5.
  • 6. Who am I? Rob Manson, CEO & co-founder
 https://awe.media
  • 7. Who am I? Rob Manson, CEO & co-founder
 https://awe.media The original evangelist for Mixed Reality using open Web Standards
  • 8. Who am I? Rob Manson, CEO & co-founder
 https://awe.media The original evangelist for Mixed Reality using open Web Standards Invited Expert

  • 9. Who am I? Rob Manson, CEO & co-founder
 https://awe.media The original evangelist for Mixed Reality using open Web Standards Invited Expert
 W3C

  • 10. Who am I? Rob Manson, CEO & co-founder
 https://awe.media The original evangelist for Mixed Reality using open Web Standards Invited Expert
 W3C
 Khronos Group

  • 11. Who am I? Rob Manson, CEO & co-founder
 https://awe.media The original evangelist for Mixed Reality using open Web Standards Invited Expert
 W3C
 Khronos Group
 ISO
  • 12. A brief history of awe…
  • 13. How did we get here?
  • 14. How did we get here?
  • 15. How did we get here?
  • 16. How did we get here?
  • 17. How did we get here?
  • 18. How did we get here?
  • 19. How did we get here?
  • 20. How did we get here?
  • 21. How did we get here? 2017 The web gets Computer Vision!
  • 22. What predictions did we get right? Mixed Reality will be possible in the web

  • 23. What predictions did we get right? Mixed Reality will be possible in the web
 ARStandards Workshop Seoul, 2010
  • 24. What predictions did we get right? Mixed Reality Web Standards test harness

  • 25. What predictions did we get right? Mixed Reality Web Standards test harness
 isweb3here.com, 2011
  • 26. What predictions did we get right? OS-level pose tracking would be released

  • 27. What predictions did we get right? OS-level pose tracking would be released
 W3C WebVR Workshop, 2016
  • 28. But getting the timing right
 is really hard…
  • 29.
  • 30. But Tim is only right
 if you give up too soon!
  • 31. Now it’s June 2018 and #WebXR is here!
  • 32. So what is XR (Extended Reality)?
  • 33. Virtual Reality? The terms virtual worlds, virtual cockpits, and virtual workstations were used to describe specific projects. In 1989, Jaron Lanier, CEO of VPL, coined the term virtual reality to bring all of the virtual projects under a single rubric. The term therefore typically refers to three-dimensional realities implemented with stereo viewing goggles and reality gloves. Myron Krueger - 1991 Image Credit Image CreditImage Credit
  • 34. Augmented Reality? Augmented Reality allows the user to see the real world, with virtual objects superimposed upon or composited with the real world. 1. Combines the real and virtual, 2. Is interactive in real time, 3. Is registered in 3D Ron Azuma - 1997 Image Credit
  • 36. Mixed Reality & Holograms? Image Credit
  • 39. Here’s the different ways
 you can interact with Extended Reality
  • 40. Extended Reality Interaction Mode – Public - Whole body in fov - More spectators - Limited distribution
  • 41. Extended Reality Interaction Mode – Personal - Upper/whole body in fov - Fewer spectators - Wider distribution
  • 42. Extended Reality Interaction Mode – Private - Extremities or head in fov - 1-2 direct participants - Wider distribution & locations
  • 43. Extended Reality Interaction Mode – Private - Extremities or head in fov - 1-2 direct participants - Wider distribution & locations This is where #WebXR plays
  • 44. Extended Reality Interaction Mode – Intimate x 3 Tethered VR
  • 45. Mobile VR Extended Reality Interaction Mode – Intimate x 3 Tethered VR
  • 46. Mobile VR Mobile AR/MR/XR Extended Reality Interaction Mode – Intimate x 3 Tethered VR
  • 47. Extended Reality Interaction Mode – Intimate - Only extremities in fov - 1 direct participant - Pervasive but currently limited distribution #WebXR works here now too
  • 48. What are the different types of tracking
  • 49. 3 Degrees of Freedom head tracking (simple 3DoF VR) This uses IMU/Gyro to track the angle you are looking at Image Credit
  • 50. 6 Degrees of Freedom head tracking (6DoF VR) This adds positional tracking so you can also walk around Image Credit
  • 51. 6 Degrees of Freedom geolocation tracking (Geo AR) This uses Gyro & GPS so you can move around the world Image Credit
  • 52. Fiducial marker tracking (Marker AR) This uses simple computer vision Image Credit
  • 53. Natural image tracking (NFT AR) This uses more sophisticated computer vision Image Credit This works on over 3 Billion browsers right now! awe has the only web based natural image tracking solution available today Digital object Natural image
  • 54. Visual Inertial Odometry (VIO - ARKit/ARCore) This combines computer vision & IMU sensor data Image Credit
  • 55. What does #WebXR deliver?
  • 56. #WebXR gives you 6DoF tracking This is delivered by ARCore/ARKit Image Credit
  • 57. #WebXR gives simple plane detection You can fire rays to detect where they intersect a plane Image Credit
  • 58. #WebXR gives controller input You can use hand controllers to reach into your scene Image Credit
  • 59. #WebXR gives you access to the camera intrinsics You can access the projectionMatrix of the camera Image Credit
  • 60. #WebXR gives you access to the video frames You can access the pixels from each frame Image Credit
  • 61. #WebXR gives you support for multiple eyes You can create stereo VR Image Credit
  • 62. #WebXR gives you support for multiple eyes You can create stereo VR & see-thru experiences Image Credit Stereo cameras
  • 63. What doesn’t #WebXR deliver? (yet)
  • 64. #WebXR does NOT give you the point cloud You can not currently access the features detected Image Credit
  • 65. #WebXR does NOT give you the real planes You can not currently work out where planes end Image Credit
  • 66. #WebXR does NOT give you wide adoption (yet) You can not rely on lots of capable browsers in the wild Image Credit
  • 67. But #WebXR has some advantages previous AR didn’t
  • 68. Lets look at how Extended Reality has been
 playing out in the market
  • 69. VR awareness exploded recently! Because VR has physical “things” to sell Image Credit
  • 70. New VR devices captured people’s imagination The power of the s-curve Image Credit
  • 71. But HMD sales haven’t matched the hype Image Credit
  • 72. Where are we now? In reality, VR is a tiny tiny market right now (& so is AR) Image Credit
  • 73. ARKit & ARCore brought the s-curve to AR And distribution is growing quickly because it’s baked in Image Credit
  • 74. But look at what’s happening in the global mobile market? Image Credit
  • 75. This is where #WebXR comes in!
  • 76. Image Credit The proposed WebVR API has evolved into the WebXR API
  • 77. Image Credit Mozilla have an XR specific browser
  • 79. Image Credit Chrome have embraced the WebXR API
  • 81. Image Credit Mainstream support arrives in September
  • 83. Image Credit But how long will it take for Safari on iOS to find it’s way? They took 6 years with WebRTC!
  • 84. Immersive Computing will become Pervasive Image Credit What else is likely in the future?
  • 85. What are the real market trends? This will take more than 3-5 years Image Credit
  • 86. Mainstream adoption won’t “start” until at least 2020 Image Credit How long until we get our magic glasses?
  • 87. But the next wave is already starting… Video Credit Standalone devices that deliver stereo see-thru with world tracking
  • 88. And next wave devices are already here! Image Credit The Lenovo Mirage Solo works with #WebXR & is shipping now
  • 89. Our focus is to make it easy for you to
 create & share AR/VR/XR Experiences Rob Manson, CEO & co-founder - https://awe.media - follow me on twitter @nambor
  • 90. Using the browser on your iPhone, Android, Computer & HMD! Rob Manson, CEO & co-founder - https://awe.media - follow me on twitter @nambor
  • 91. Image Credit BTW: If you’re heading to ISMAR this year…
  • 92. Right now you can try our
 #WebXR demos created using awe Rob Manson, CEO & co-founder - https://awe.media - follow me on twitter @nambor
  • 93. And we’re releasing our new #WebXR editor in July Rob Manson, CEO & co-founder - https://awe.media - follow me on twitter @nambor
  • 94. Questions / Demos / Discussion Google WebXR Codelab
 https://codelabs.developers.google.com/codelabs/ar-with-webxr/ WebAR Demos https://magic.awe.io
 Create your own for free at https://try.awe.media WebXR Demos
 awe solar system (come and checkout on our devices)
 awe anatomy explorer (come and checkout on our devices)
 awe room explorer (come and checkout on our devices) https://googlecodelabs.github.io/ar-with-webxr/final/ https://web-education-ar-demo.appspot.com/ https://immersive-web.github.io/webxr-samples/ https://apainter.webxrexperiments.com/