12. Founded: September 11, 2005
Sold: October 9, 2006 by Google for $1.65B in Stock
Founded: Feb 2004
Valued at $15billion in October 2007
13. Founded: September 11, 2005
Sold: October 9, 2006 by Google for $1.65B in Stock
Founded: Feb 2004
Valued at $15billion in October 2007
Started as a side project in March 2006
Valued at $1Billion + at the moment
20. Agenda General Creative Web Development PR Activity
Noon Initial Briefing - 15mins Brainstorm - 30 mins 11.59 Press Release
1 1pm Present Ideas Set up dev environment
2 Idea Chosen by 2pm Management meeting - choose Idea Chase up press release contacts
3 Develop Logo and Strapline Planing and interface design Recruit Market Researchers for 7pm
4 Initial Designs for Site Put up holding page with Beta email form Recruit User testers for 7am
5 Mention Launch Party
y!
6 Dinner Time Team Interviews
raz
7 Market Research x 5 People Brainstorm Advertising Ideas Run Market Research session
8
by
eC
n
9
Ba
aig
10
Lik
PR
mp
11
Ca
n
Midnight Supper Team Interviews
Pla
lop
1
ing
y
ss
2
ab
tis
ve
ne
3
B
ver
usi
De
PR
4
Ad
eB
5 ce
rit
6 Breakfast BETA release of site Team Interviews
du
7 User Testing x 5 People
W User Testing x 5 People BETA press release
Pro
8
9 Last minute tweaks
10 Bug fix Send out Invites to Launch Party
11 Launch Advertising Campaign Final Deployment Last minute PR
Midday - Finish!!! Relax!
12 onwards Launch Party!
21. Agenda General Creative Web Development PR Activity
Noon Initial Briefing - 15mins Brainstorm - 30 mins 11.59 Press Release
1 1pm Present Ideas Set up dev environment
2 Idea Chosen by 2pm Management meeting - choose Idea Chase up press release contacts
3 Develop Logo and Strapline Planing and interface design Recruit Market Researchers for 7pm
4 Initial Designs for Site Put up holding page with Beta email form Recruit User testers for 7am
5 Mention Launch Party
y!
6 Dinner Time Team Interviews
raz
7 Market Research x 5 People Brainstorm Advertising Ideas Run Market Research session
8
by
eC
n
9
Ba
aig
10
Lik
PR
mp
11
Ca
n
Midnight Supper Team Interviews
Pla
lop
1
ing
y
ss
2
ab
tis
ve
ne
3
B
ver
usi
De
PR
4
Ad
eB
5 ce
rit
6 Breakfast BETA release of site Team Interviews
du
7 User Testing x 5 People
W User Testing x 5 People BETA press release
Pro
8
9 Last minute tweaks
10 Bug fix Send out Invites to Launch Party
11 Launch Advertising Campaign Final Deployment Last minute PR
Midday - Finish!!! Relax!
12 onwards Launch Party!
22. Time Plan Group idea generation
1:30
Dev env set- Idea PR activities
up etc... refinement start
2:00
Final idea detailed discussion
2:30
Interface
Dev planning planning
3:00
3:30
PR Activities
Branding
Development!
23. Brand Team PR Team
Will S Nick A Rob M Adam H
Robbie G
Dave F
Ed Lucas Matt B
Ben H John Stiles
Design Team
Rich S John W Dan G
Development Team
24. Brand Team PR Team
Will S Nick A Rob M Adam H
Management
Robbie G
Dave F
Ed Lucas Matt B
Ben H John Stiles
Design Team
Rich S John W Dan G
Development Team
28. Over the next 24 hours we are going to...
Dream up Name
29. Over the next 24 hours we are going to...
Dream up Name Brand
30. Over the next 24 hours we are going to...
Dream up Name Brand Design
31. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group
32. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe
33. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
34. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch
35. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch User Test
36. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch User Test Publicise
37. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch User Test Publicise
Advertise
38. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch User Test Publicise
Advertise Launch
39. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch User Test Publicise
Advertise Launch Business plan
40. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch User Test Publicise
Advertise Launch Business plan
Put up for Sale
41. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch User Test Publicise
Advertise Launch Business plan
Put up for Sale Etc, etc...
42. Over the next 24 hours we are going to...
Dream up Name Brand Design
Focus Group Wireframe Build
Beta Launch User Test Publicise
Advertise Launch Business plan
Put up for Sale Etc, etc...
...a brand spanking new online-based business!
46. The Brief
Come up with an idea for an online business that:
• Is simple
47. The Brief
Come up with an idea for an online business that:
• Is simple
• Is ambitious
48. The Brief
Come up with an idea for an online business that:
• Is simple
• Is ambitious
• Is full of possibilites
49. The Brief
Come up with an idea for an online business that:
• Is simple
• Is ambitious
• Is full of possibilites
• Has the potential to make freakin’ loads of money!
50. The Brief
Come up with an idea for an online business that:
• Is simple
• Is ambitious
• Is full of possibilites
• Has the potential to make freakin’ loads of money!
Get into pairs!!!