There are logos that just sit there. And there are "logos that do." That was the premise of my presentation and workshop at Designation, the design symposium created by Princeton University students for the world's best design students. Enjoy.

1. Disruptive Design
@Designation
Rob Schwartz, CEO TBWAChiatDay NY
April 2017

2. Writer, Creative Director, CEO, Dog Walker

3. This Morning’sAgenda
A little theory
A little creative
A lot of fun

5. LOGO
is the logo
for “logo”

11. Convention
The way things are
always done
Disruption
Do something different,
better, surprising and
smarter
Vision
A more purposeful
and profitable future
for brands

12. Vision
A brand you notice, understand and feel its specialness

13. Convention-Hunting

14. Share your faves

16. Convention
Logos that are

17. Disruption
Logos that do

18. Is Does

19. Is Does

20. Is Does

21. Is Does

22. Is Does

23. Is Does

24. Is Does

25. Is Does

26. Is Does

27. Is Does

28. Your Turn
Pick a brand and create a logo that does.

30. Convention
Logos that are
Disruption
Logos that do
Vision
A brand you notice,
understand and feel
its specialness

31. Logos that are.
Logos that do.