This is the presentation I gave at DX3 Canada on Crafting the mobile experience. Sorry - no videos included.

1. CRAFTING THE MOBILE EXPERIENCE

3. @robwoodbridge
do it

4. TRADITIONAL HYPE CYCLE

5. The MOBILE HYPE CYCLE
current mobile experience being offered

6. 2,000,000 apps

7. We check this thing
!
!
150
41
times !per day
apps

8. TIME IS MOBILE

9. we install
41
apps
on average

10. but we use
6
apps
regularly

11. USE IT AS OUR
60%
60%
1st SCREEN

12. WE USE IT EVERYWHERE

13. CHASING DOWNLOADS = CHASING DEATH

14. KEITH TEARE
founder of mobile social network just.me
ON GAINING 5000 USERS FOR HIS APP
“It would cost me about
$1,000,000 to get 5000
users for our app on iOS
and $10,000,000 to get
the same on Android.”

16. CRAFTING THE MOBILE EXPERIENCE
INTENT
CONTEXT
CONTENT
ACTION
DELIVER

17. CRAFTING THE MOBILE EXPERIENCE
INTENT
What should your customers be able to do?
CONTEXT Where / when / how should they do it?
CONTENT What should they see?
ACTION
What do YOU want them to do?
DELIVER
How should they do it?

18. New
LOB
EXTEND
LOB
Promotion
or
New
prod
uct
Loyalty
1
2
3
4
5
Intent
Context
Content
Action
DELIVER
eg.
- gather information
- to sell/purchase
- reviews
- feedback
eg.
- location
- time of day
- tone
- importance
- frame of mind
eg.
- timely
- short vs long
- sales?
- promotion?
- information?
eg.
- buy
- click
- sign up
- redeem
- call / directions
eg.
- app / mwww
- SMS / email
- notifications
- geofence
- podcasts?
- video?
- beacon?

20. WE USE IT EVERYWHERE

21. Think of a way you can start
without building a thing

22. To see more about Twist, watch episode #452 on
UNTETHER.tv

25. BLAKE SIRACH
VP DESIGN WILLOW TREE APPS
Based on UNTETHER.tv episode #447

26. JACQUELine THONG
See more about UBIQI HEALTH on UNTETHER.tv
episode #423

27. NAILING “THE REASON”
OFFLOADS
OVERLOAD

28. Mobile is a
revenue channel

29. embed b2r video

30. Thank you!
rob@UNTETHER.tv